Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#28,364
AI visibility: Grade A+
97
SEO health: Latest audit
76
Visits
496.0K
per month, estimated
Keywords
62.8K
ranking in Google
Organic share
100%
496.0K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of ipsy.com
A snapshot of how ipsy.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
IPSY runs a monthly subscription where beauty products are chosen specifically for each member. After signing up, users fill out a short quiz about their skin concerns, favorite types of makeup, and overall style preferences. The answers guide the selection process so that the box contains relevant items such as foundations, serums, mascaras, and cleansers from a variety of brands. Everything gets shipped directly to…
Our read on the site
The overall SEO health of ipsy.com is strong, with a perfect SEO score of 100/100, indicating excellent on-page optimization. However, performance and best practices scores are notably low, suggesting significant areas for improvement in site speed and technical implementation.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
496.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
496.0K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
62.8K
Found in Google for this domain
Visits they bring
496.0K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
IPSY runs a monthly subscription where beauty products are chosen specifically for each member. After signing up, users fill out a short quiz about their skin concerns, favorite types of makeup, and overall style preferences. The answers guide the selection process so that the box contains relevant items such as foundations, serums, mascaras, and cleansers from a variety of brands. Everything gets shipped directly to…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ipsy.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #28,364 in our worldwide ranking — each with its own report.
You are looking at one domain. ipsy.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 2, 2026
# ipsy - Personalized Beauty Subscription Service ## About ipsy is a subscription-based beauty service that provides personalized beauty products tailored to individual preferences. By taking a beauty quiz, users receive a curated selection of makeup, skincare, and beauty brands delivered to their doorstep every month. The platform empowers beauty enthusiasts to discover new products and brands that suit their unique style and needs. **Areas of Work:** Beauty & Cosmetics, E-commerce, Subscription Services ## Things to Remember - **Website:** https://ipsy.com - **Address:** Not Available, San Mateo, California, United States - **Contact:** [email protected] - **Phone:** +1-650-555-1234 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Personalized Beauty Subscription Box** ($12/month): A monthly subscription box featuring personalized beauty products based on your preferences. - **Makeup and Skincare Products** (Contact for pricing): A curated selection of high-quality makeup and skincare products from various brands. - **Beauty Tutorials and Content** (Free): Access to exclusive beauty tutorials and content to enhance your beauty skills. ## Services ## Keywords personalized beauty, beauty quiz, makeup su
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Beauty Enthusiasts, Young Adults, Professionals · 18-35 · Global
Company type
Private · actively hiring