bio-rad.com — August 2026 traffic, keywords & AI visibility

Search engines send bio-rad.com an estimated 106,800 visits a month. Effectively all of it is organic — about 106,800 visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 9,862 ranking keywords, that averages roughly 11 organic visits per keyword.

In the backlink sample we hold, the most linking sites are hosted in United States (47% of links), followed by IO (10%).

bio-rad.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).

The llms.txt on bio-rad.com runs to 132 lines (7,551 characters) across 12 sections, last generated in June 2026. It introduces the site as "Bio-Rad Laboratories". It tells AI engines the business works in Life Sciences, Diagnostics and Biotechnology. It describes 3 products, including QX600 Droplet Digital PCR System, Bio-Plex Multiplex Immunoassay System and ChemiDoc Imaging Systems. Services it lists include Instrument Service & Maintenance and Application Training. Technologies it mentions include PCR, Immunoassay and Imaging. The keywords it claims start with "life sciences", "diagnostics", "PCR" and "laboratory equipment".

# Bio-Rad Laboratories

## About
Bio-Rad got its start back in 1952 when two brothers decided to sell tools for life science work out of a garage in Berkeley. Over the decades it grew into a company that supplies labs around the world with instruments, reagents, and software used in everything from basic research to hospital testing. Their equipment shows up in university labs, biotech firms, food safety testing sites, and clinical diagnostic departments. The company focuses on making workflows simpler and more reliable whether someone is running a PCR test or separating proteins. Customers count on Bio-Rad for consistent quality because results often need to hold up under scrutiny from regulators or peer reviewers. They keep expanding into areas like digital PCR and single-cell analysis as those fields gain traction. Sales come mostly through direct channels and distributors that know the local research community. The firm stays private and has avoided the big swings that come with public market pressure. Leadership still talks about staying close to the bench scientists who actually use the products. That approach has kept them relevant even as bigger players entered the space. Bio-Rad also runs education programs and webinars that help labs stay current on new methods. Their global footprint means support teams can respond quickly when an instrument needs service. Revenue co

Google lists bio-rad.com for about 9,862 keywords, which together bring an estimated 106,800 organic visits a month.

We hold 1,000 backlinks pointing to bio-rad.com; the 1,000-link sample analysed below comes from 355 different sites. Every sampled link is dofollow, so all of them pass ranking authority. The strongest referring site in the sample is bit.ly (authority 829), with 3 links, hosted in Libya. The latest crawl recorded 149 new and 0 lost links.

Derived from a 1.0K-link sample

The latest technical audit of bio-rad.com scored 90 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Bio-Rad Laboratories's company profile names thermofisher.com, agilent.com, qiagen.com and illumina.com as competitors. Its own llms.txt adds roche.com and perkinelmer.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jysk.com, nyctourism.com, delta.bg and travistathree.com.

thermofisher.com

agilent.com

qiagen.com

illumina.com

roche.com

perkinelmer.com