stayhard.com — August 2026 traffic, keywords & AI visibility

# Stay Hard

## About
Stay Hard is a Stockholm-based streetwear label that makes clothes built to survive daily wear. The brand started in 2018 when two friends got tired of tees losing shape after a few washes and decided to do something about it. They source heavier cotton and fleece from long-term partners in Portugal and Turkey, then cut and sew everything in small batches. This approach keeps quality high and waste low. The product range centers on clean basics—tees, hoodies, sweatpants, and a few accessories—finished with minimal branding so the clothes stay wearable for years. Most sales happen directly through the website, which also ships to twenty-two countries across Europe. Customers tend to be skaters, musicians, and anyone who values fit and durability over flashy logos. The company has stayed independent and profitable without outside investors, growing steadily through word-of-mouth and repeat buyers. Every review is read by the team, and fit adjustments often come straight from customer comments rather than trend forecasts. The warehouse sits just outside Gothenburg, allowing reliable two-to-four-day delivery inside the EU. Social media is kept simple: product photos and occasional workshop clips, never heavy influencer campaigns. Pricing lands between fast fashion and true premium, making the pieces accessible while still covering the cost of better materials.