Last updated: August 2026
Global rank: Worldwide · 2026-08
#4,563
AI visibility: Grade A+
90
SEO health: Latest audit
90
Visits
27.9M
per month, estimated
Keywords
492.5K
ranking in Google
Organic share
100%
27.9M organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of bankrate.com
bankrate.com Web Traffic Statistics
Key findings
- Bankrate (FinTech) is ranked #4,563 worldwide in our August 2026 domain ranking, inside the top 10,000, up 95 places from #4,658 in July 2026.
- It is estimated to receive about 27.9 million visits a month from search, 100% of it organic, across 492,500 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 163 lines.
- Its last technical audit scored 90/100, with "Implement Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #4,563 | ▲ 95 |
| July 2026 | #4,658 | ▼ 222 |
| June 2026 | #4,436 | — |
| May 2026 | #4,436 | ▼ 172 |
| April 2026 | #4,264 | ▼ 81 |
| March 2026 | #4,183 | ▼ 53 |
| February 2026 | #4,130 | — |
What this company does
Bankrate stands out as one of the go-to destinations for anyone navigating the world of personal finance. They provide unbiased comparisons on everything from mortgage rates and credit cards to auto loans and retirement accounts, helping everyday folks make smarter money moves without the hassle. Founded back in the print era, they've evolved into a digital powerhouse, offering tools like calculators and expert revie…
Our read on the site
The overall SEO health of bankrate.com is strong, with high scores in performance and accessibility. However, there are critical areas for improvement, particularly in content gaps and technical SEO aspects that could enhance visibility and user experience.
bankrate.com Traffic and Visitor Engagement
Search engines send bankrate.com an estimated 27.9 million visits a month. Effectively all of it is organic — about 27.9 million visits from unpaid results. Paid search contributes only about 429 visits a month. Spread across 492,500 ranking keywords, that averages roughly 57 organic visits per keyword.
Monthly visits
27.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
27.9M
100% of all traffic
Paid visits
429
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bankrate.com AI Visibility
bankrate.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
bankrate.com LLMS.txt
The llms.txt on bankrate.com runs to 163 lines (8,486 characters) across 12 sections, last generated in May 2026. It introduces the site as "Bankrate: Compare Rates, Calculate Smarter, Save More". It tells AI engines the business works in Personal Finance, FinTech, Financial Comparisons and Consumer Education. It describes 5 products, with prices such as Credit Card Finder at Free, Mortgage Calculator at Free and Auto Loan Rates at Free. Services it lists include Financial Reviews, Rate Alerts, Credit Score Advice and Debt Payoff Calculators. The audience it names is US adults managing personal finances, aged 25-65 (United States). Technologies it mentions include HTTPS, Mobile Viewport, Robots.txt, Google Analytics and Cloudflare CDN. The keywords it claims start with "personal finance", "credit cards", "investments" and "auto loans". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
163
In the file
Size
8.5K
Characters
Sections
12
Updated May 4, 2026
What the file says
# Bankrate: Compare Rates, Calculate Smarter, Save More ## About Bankrate has been the trusted source for financial rate comparisons since 1976, starting with printed guides and now dominating online with real-time data on loans, cards, and investments. They break down complex options into easy-to-digest lists, calculators, and reviews, serving everyone from young professionals building credit to seniors safeguarding retirement funds. The site's core mission is empowerment through information—no sales pitches, just facts to help you snag the lowest rates and best terms. Their expert articles tackle timely topics like inflation-proofing savings or navigating high-interest debt eras. Users love the no-nonsense interface that delivers personalized results in seconds, whether you're shopping mortgages or hunting high-yield savings. Bankrate partners with lenders nationwide but prioritizes user trust with clear affiliate disclosures. Beyond tools, they offer free advice on budgeting pitfalls, credit myths, and long-term planning for freelancers or families. It's evolved with tech, adding mobile apps and interactive features that make finance less intimidating. In competitive markets, they stand out by aggregating thousands of offers daily from verified providers. For immigrants or gig workers new to US banking, their guides fill crucial gaps. The platform's grown through acquisitio
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Credit Card FinderFree
- Mortgage CalculatorFree
- Auto Loan RatesFree
- Savings Account ComparisonFree
- Retirement PlannerFree
Services it tells AI about
- Financial ReviewsFree
- Rate AlertsFree
- Credit Score AdviceFree
- Debt Payoff CalculatorsFree
- Investment GuidesFree
Competitors it names
Audience it targets
US adults managing personal finances · 25-65 · United States
Company type
Acquired
bankrate.com Organic Keywords
Google lists bankrate.com for about 492,500 keywords, which together bring an estimated 27.9 million organic visits a month.
Ranking keywords
492.5K
Found in Google for this domain
Visits they bring
27.9M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bankrate.com SEO Audit
The latest technical audit of bankrate.com scored 90 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- CriticalImplement Sitemap.xml
- HighAdd Alt Text to Images
- HighOptimize Meta Description Length
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bankrate.com Competitors and Alternatives
Bankrate's company profile names https://nerdwallet.com, https://thebalance.com, https://money.com and https://investopedia.com as competitors. Its own llms.txt adds https://creditkarma.com and https://smartasset.com. Outside its market, the domains ranked closest to it in our worldwide ranking are queniukw.com, pcre.org, feednews.com and chinaz.com.
bankrate.com Company Profile
Bankrate stands out as one of the go-to destinations for anyone navigating the world of personal finance. They provide unbiased comparisons on everything from mortgage rates and credit cards to auto loans and retirement accounts, helping everyday folks make smarter money moves without the hassle. Founded back in the print era, they've evolved into a digital powerhouse, offering tools like calculators and expert revie…
Founded in 1976 (about 50 years ago), Bankrate is based in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under FinTech, with further tags for Personal Finance, Financial Comparison and Consumer Finance. Products on record for it: Credit Card Comparison Tool, Mortgage Rate Finder, Auto Loan Calculator and CD and Savings Rates. Reported revenue is $500M+ (est. 2023), and total funding is listed at Acquired for $1.24B. Its tagline reads: "Compare rates across loans, credit cards, savings, and more to find the best deals".
- Sector
- FinTech
- Headquarters
- New York, United States
- Founded
- 1976
- Employees
- 501-1000
- Revenue
- $500M+ (est. 2023)
- Funding
- Acquired for $1.24B
- Products
- Credit Card Comparison Tool, Mortgage Rate Finder, Auto Loan Calculator, CD and Savings Rates
bankrate.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bankrate.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bankrate.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bankrate.com
Neighbours of #4,563 in our worldwide ranking — each with its own report.
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