Last updated: August 2026
Global rank: Worldwide · 2026-08
#15,221
AI visibility: Grade A+
95
SEO health: Latest audit
75
Visits
4.2M
per month, estimated
Keywords
415.0K
ranking in Google
Organic share
100%
4.2M organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of smartasset.com
smartasset.com Web Traffic Statistics
Key findings
- SmartAsset (Financial Technology) is ranked #15,221 worldwide in our August 2026 domain ranking, inside the top 100,000, down 242 places from #14,979 in July 2026.
- It is estimated to receive about 4.2 million visits a month from search, 100% of it organic, across 415,000 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 134 lines.
- Its last technical audit scored 75/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #15,221 | ▼ 242 |
| July 2026 | #14,979 | ▲ 196 |
| June 2026 | #15,175 | — |
| May 2026 | #15,175 | ▼ 1,249 |
| April 2026 | #13,926 | ▼ 563 |
| March 2026 | #13,363 | ▲ 201 |
| February 2026 | #13,564 | — |
What this company does
SmartAsset maintains a collection of financial calculators and explanatory content on topics including home purchases, loan refinancing, retirement projections, insurance evaluations, and tax planning. The tools allow users to input their own details and receive instant estimates on costs, savings potential, and qualification factors. Additional material covers how to compare different financial products and what to…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
smartasset.com Traffic and Visitor Engagement
smartasset.com draws an estimated 4.2 million visits a month from search engines. Effectively all of it is organic — about 4.2 million visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 415,000 ranking keywords, that averages roughly 10 organic visits per keyword.
Monthly visits
4.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2M
100% of all traffic
Paid visits
4
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
smartasset.com AI Visibility
On our AI visibility scale smartasset.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
smartasset.com LLMS.txt
The llms.txt on smartasset.com runs to 134 lines (5,582 characters) across 12 sections, last generated in April 2026. It introduces the site as "SmartAsset - Financial Tools for Informed Decisions". It tells AI engines the business works in Financial Technology, Personal Finance and Data Analytics. It describes 3 products, with prices such as Home Buying Calculator at Free, Retirement Planning Tool at Free and Life Insurance Comparison at Free. The audience it names is Individuals, Families, Professionals, aged 25-54 (North America). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "financial decisions", "home buying", "refinance" and "retirement".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.6K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# SmartAsset - Financial Tools for Informed Decisions ## About SmartAsset is a financial technology company that provides free and interactive tools to help individuals make informed decisions regarding home buying, refinancing, retirement planning, life insurance, taxes, investing, and personal loans. By leveraging advanced algorithms and data analytics, SmartAsset offers personalized financial advice and resources tailored to users' specific needs. Their mission is to simplify complex financial decisions and empower users to achieve their financial goals. **Areas of Work:** Financial Technology, Personal Finance, Data Analytics ## Things to Remember - **Website:** https://smartasset.com - **Address:** Not Available, New York, United States - **Contact:** [email protected] - **Phone:** +1-212-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Home Buying Calculator** (Free): An interactive tool to help users estimate their home buying costs and monthly payments. - **Retirement Planning Tool** (Free): A comprehensive tool that assists users in planning their retirement savings and investment strategies. - **Life Insurance Comparison** (Free): A service that allows users to compare different life i
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Home Buying CalculatorFree
- Retirement Planning ToolFree
- Life Insurance ComparisonFree
Competitors it names
Audience it targets
Individuals, Families, Professionals · 25-54 · North America
Company type
Private · actively hiring
smartasset.com Organic Keywords
Google lists smartasset.com for about 415,000 keywords, which together bring an estimated 4.2 million organic visits a month.
Ranking keywords
415.0K
Found in Google for this domain
Visits they bring
4.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
smartasset.com SEO Audit
The latest technical audit of smartasset.com scored 75 out of 100 overall. Performance is its weakest area at 44, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighLeverage Browser Caching
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
smartasset.com Competitors and Alternatives
SmartAsset's company profile names nerdwallet.com, bankrate.com and mint.com as competitors. Its own llms.txt adds creditkarma.com and investopedia.com. Outside its market, the domains ranked closest to it in our worldwide ranking are syncromsp.com, gopayapi.com, voodoo-adn.com and tuvsud.com.
smartasset.com Company Profile
SmartAsset maintains a collection of financial calculators and explanatory content on topics including home purchases, loan refinancing, retirement projections, insurance evaluations, and tax planning. The tools allow users to input their own details and receive instant estimates on costs, savings potential, and qualification factors. Additional material covers how to compare different financial products and what to…
SmartAsset was founded in 2013, about 13 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Michael Carvin. Its profile files it under Financial Technology, with further tags for Personal Finance, Data Analytics and B2C. Products on record for it: Home Buying Calculator, Retirement Planning Tool and Life Insurance Comparison. Reported revenue is $20M (2022), and total funding is listed at $161M. Its tagline reads: "Empowering You to Make Smart Financial Decisions".
- Sector
- Financial Technology
- Headquarters
- New York, United States
- Founded
- 2013
- Employees
- 51-200
- Revenue
- $20M (2022)
- Funding
- $161M
- Founders
- Michael Carvin
- Products
- Home Buying Calculator, Retirement Planning Tool, Life Insurance Comparison
smartasset.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
smartasset.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for smartasset.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to smartasset.com
Neighbours of #15,221 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. smartasset.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.