Last updated: September 2026

Sep 2026

hellofresh.it — September 2026 traffic, keywords & AI visibility

HelloFresh ItalyRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#322,224

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

311

per month, estimated

Keywords

319

ranking in Google

Organic share

100%

311 organic visits

LLMS.txt

Published

80 lines AI engines can read

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hellofresh.it Company Profile

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HelloFresh Italy brings the convenience of meal kit delivery right to Italian homes, offering a weekly subscription service packed with pre-portioned ingredients and step-by-step recipe cards. Customers can pick from a variety of meal plans tailored to different tastes, from classic Italian dishes to vegetarian delights and family-friendly options. The service takes the hassle out of grocery shopping and meal plannin…

Founded in 2012 (about 14 years ago), HelloFresh Italy is based in Milan, Italy. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Meal Kit Delivery, Grocery Subscription, Healthy Eating and E-commerce. Products on record for it: Weekly Meal Kits, Vegetarian Plans, Family Boxes and Premium Add-ons. Total funding on record is $3.2B. Its tagline reads: "Fresh ingredients and easy recipes delivered to your door".

Meal Kit DeliveryGrocery SubscriptionHealthy EatingE-commerce
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Milan, Italy
Founded
2012
Employees
1,001-5,000
Revenue
Not Disclosed
Funding
$3.2B
Products
Weekly Meal Kits, Vegetarian Plans, Family Boxes, Premium Add-ons

hellofresh.it Web Traffic Statistics

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Key findings

  • HelloFresh Italy (Retail, E-commerce & Consumer Goods) is ranked #322,224 worldwide in our September 2026 domain ranking, up 3,187 places from #325,411 in August 2026.
  • It is estimated to receive about 311 visits a month from search, 100% of it organic, across 319 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 80 lines.
  • Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
hellofresh.it global rank history
MonthRankMove
September 2026#322,224▲ 3,187
August 2026#325,411▲ 282,646
July 2026#608,057▼ 140,915
June 2026#467,142—
May 2026#467,142▼ 20,245
April 2026#446,897▼ 187,476
March 2026#259,421▲ 62,734
February 2026#322,155—

What this company does

HelloFresh Italy brings the convenience of meal kit delivery right to Italian homes, offering a weekly subscription service packed with pre-portioned ingredients and step-by-step recipe cards. Customers can pick from a variety of meal plans tailored to different tastes, from classic Italian dishes to vegetarian delights and family-friendly options. The service takes the hassle out of grocery shopping and meal plannin…

Our read on the site

The SEO health of https://hellofresh.it is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely impact the site's search…

Meal Kit DeliveryGrocery SubscriptionHealthy EatingE-commerceWeekly Meal KitsVegetarian Plans

hellofresh.it Traffic and Visitor Engagement

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Search engines send hellofresh.it an estimated 311 visits a month. Effectively all of it is organic — about 311 visits from unpaid results. Spread across 319 ranking keywords, that averages roughly 1.0 organic visits per keyword.

Monthly visits

311

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

311

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

hellofresh.it AI Visibility

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hellofresh.it scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

hellofresh.it LLMS.txt

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The llms.txt on hellofresh.it runs to 80 lines (3,897 characters) across 12 sections, last generated in May 2026. It introduces the site as "HelloFresh Italy - Meal Kits Delivered". It tells AI engines the business works in Meal Kit Delivery, Subscription Food Services and Healthy Meal Planning. It describes 5 products, with prices such as Classic Meal Kit at €49.99/week, Vegetarian Box at €47.99/week and Family Plan at €69.99/week. Services it lists include Weekly Recipe Delivery, Custom Meal Planning, Dietary Customization and Customer Support. The audience it names is Urban professionals, families, aged 25-55 (Italy). Technologies it mentions include HTTPS, Subscription Management, E-commerce Platform and Mobile Optimization. The keywords it claims start with "meal kit delivery", "recipe subscription", "grocery delivery" and "healthy meal kits". It gives the company type as Public.

Status

Published

AI engines can read it

Lines

80

In the file

Size

3.9K

Characters

Sections

12

Updated May 15, 2026

What the file says

# HelloFresh Italy - Meal Kits Delivered

## About
HelloFresh Italy specializes in delivering fresh meal kits with easy-to-follow recipes straight to your doorstep, making home cooking accessible and fun for everyone. Subscribers choose from diverse weekly menus featuring Italian classics, veggie-forward options, and quick family meals, all with pre-measured ingredients to cut down on waste and shopping trips. Their model emphasizes quality produce from local sources, nutritional balance, and meals ready in under 40 minutes. Flexibility is key—you can pause, adjust portions, or swap recipes anytime. They serve households tired of takeout but craving variety without the effort. Add-ons like fruits, snacks, and wines round out the boxes. Sustainability efforts include compostable materials and carbon-neutral shipping goals. The Italian team crafts recipes that resonate locally, from osso buco to caprese salads. Customer feedback drives improvements, with high retention from rave reviews on taste and ease. Digital tools like the app offer tracking, reordering, and inspiration. As HelloFresh's Italian outpost, it benefits from global scale while staying rooted in la dolce vita. They target time-strapped millennials, parents, and wellness seekers. Promotions often sweeten first boxes with discounts. Delivery covers most of Italy reliably. In essence, HelloFresh Italy turns 'what's f

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Meal Kit DeliverySubscription Food ServicesHealthy Meal Planning

Keywords it claims

meal kit deliveryrecipe subscriptiongrocery deliveryhealthy meal kitseasy recipesmeal prep tipsvegetarian meal kitseasy meal planningquick dinner recipeshealthy cooking tips

Technologies

HTTPSSubscription ManagementE-commerce PlatformMobile Optimization

Products it tells AI about

  • Classic Meal Kit€49.99/week
  • Vegetarian Box€47.99/week
  • Family Plan€69.99/week
  • Quick Meals€52.99/week
  • Premium Add-ons€9.99+

Services it tells AI about

  • Weekly Recipe DeliverySubscription-based
  • Custom Meal PlanningIncluded
  • Dietary CustomizationIncluded
  • Customer SupportFree
  • Flexible SubscriptionsNo fees

Competitors it names

https://blueapron.comhttps://homechef.comhttps://sunbasket.comhttps://everyplate.comhttps://freshly.comhttps://plated.com

Audience it targets

Urban professionals, families · 25-55 · Italy

Company type

Public

hellofresh.it Organic Keywords

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Google lists hellofresh.it for about 319 keywords, which together bring an estimated 311 organic visits a month.

Ranking keywords

319

Found in Google for this domain

Visits they bring

311

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Meal Kit DeliveryGrocery SubscriptionHealthy EatingE-commerceWeekly Meal KitsVegetarian PlansFamily BoxesPremium Add-ons

hellofresh.it SEO Audit

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The latest technical audit of hellofresh.it scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Essential On-Page SEO Elements
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml
  • HighAdd Viewport Meta Tag

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

hellofresh.it Competitors and Alternatives

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HelloFresh Italy's company profile names https://blueapron.com, https://homechef.com, https://sunbasket.com and https://everyplate.com as competitors. Its own llms.txt adds https://freshly.com and https://plated.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tripuranews24.com, pornmaven.com, push-sdk.net and driveaxleapp.com.

https://blueapron.com
https://homechef.com
https://sunbasket.com
https://everyplate.com
https://freshly.com
https://plated.com

hellofresh.it Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

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Companies ranked next to hellofresh.it

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