Last updated: September 2026
Global rank: Worldwide · 2026-09
#322,224
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
311
per month, estimated
Keywords
319
ranking in Google
Organic share
100%
311 organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of hellofresh.it
hellofresh.it Company Profile
HelloFresh Italy brings the convenience of meal kit delivery right to Italian homes, offering a weekly subscription service packed with pre-portioned ingredients and step-by-step recipe cards. Customers can pick from a variety of meal plans tailored to different tastes, from classic Italian dishes to vegetarian delights and family-friendly options. The service takes the hassle out of grocery shopping and meal plannin…
Founded in 2012 (about 14 years ago), HelloFresh Italy is based in Milan, Italy. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Meal Kit Delivery, Grocery Subscription, Healthy Eating and E-commerce. Products on record for it: Weekly Meal Kits, Vegetarian Plans, Family Boxes and Premium Add-ons. Total funding on record is $3.2B. Its tagline reads: "Fresh ingredients and easy recipes delivered to your door".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Milan, Italy
- Founded
- 2012
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- $3.2B
- Products
- Weekly Meal Kits, Vegetarian Plans, Family Boxes, Premium Add-ons
hellofresh.it Web Traffic Statistics
Key findings
- HelloFresh Italy (Retail, E-commerce & Consumer Goods) is ranked #322,224 worldwide in our September 2026 domain ranking, up 3,187 places from #325,411 in August 2026.
- It is estimated to receive about 311 visits a month from search, 100% of it organic, across 319 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 80 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #322,224 | ▲ 3,187 |
| August 2026 | #325,411 | ▲ 282,646 |
| July 2026 | #608,057 | ▼ 140,915 |
| June 2026 | #467,142 | — |
| May 2026 | #467,142 | ▼ 20,245 |
| April 2026 | #446,897 | ▼ 187,476 |
| March 2026 | #259,421 | ▲ 62,734 |
| February 2026 | #322,155 | — |
What this company does
HelloFresh Italy brings the convenience of meal kit delivery right to Italian homes, offering a weekly subscription service packed with pre-portioned ingredients and step-by-step recipe cards. Customers can pick from a variety of meal plans tailored to different tastes, from classic Italian dishes to vegetarian delights and family-friendly options. The service takes the hassle out of grocery shopping and meal plannin…
Our read on the site
The SEO health of https://hellofresh.it is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely impact the site's search…
hellofresh.it Traffic and Visitor Engagement
Search engines send hellofresh.it an estimated 311 visits a month. Effectively all of it is organic — about 311 visits from unpaid results. Spread across 319 ranking keywords, that averages roughly 1.0 organic visits per keyword.
Monthly visits
311
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
311
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hellofresh.it AI Visibility
hellofresh.it scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
hellofresh.it LLMS.txt
The llms.txt on hellofresh.it runs to 80 lines (3,897 characters) across 12 sections, last generated in May 2026. It introduces the site as "HelloFresh Italy - Meal Kits Delivered". It tells AI engines the business works in Meal Kit Delivery, Subscription Food Services and Healthy Meal Planning. It describes 5 products, with prices such as Classic Meal Kit at €49.99/week, Vegetarian Box at €47.99/week and Family Plan at €69.99/week. Services it lists include Weekly Recipe Delivery, Custom Meal Planning, Dietary Customization and Customer Support. The audience it names is Urban professionals, families, aged 25-55 (Italy). Technologies it mentions include HTTPS, Subscription Management, E-commerce Platform and Mobile Optimization. The keywords it claims start with "meal kit delivery", "recipe subscription", "grocery delivery" and "healthy meal kits". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
80
In the file
Size
3.9K
Characters
Sections
12
Updated May 15, 2026
What the file says
# HelloFresh Italy - Meal Kits Delivered ## About HelloFresh Italy specializes in delivering fresh meal kits with easy-to-follow recipes straight to your doorstep, making home cooking accessible and fun for everyone. Subscribers choose from diverse weekly menus featuring Italian classics, veggie-forward options, and quick family meals, all with pre-measured ingredients to cut down on waste and shopping trips. Their model emphasizes quality produce from local sources, nutritional balance, and meals ready in under 40 minutes. Flexibility is key—you can pause, adjust portions, or swap recipes anytime. They serve households tired of takeout but craving variety without the effort. Add-ons like fruits, snacks, and wines round out the boxes. Sustainability efforts include compostable materials and carbon-neutral shipping goals. The Italian team crafts recipes that resonate locally, from osso buco to caprese salads. Customer feedback drives improvements, with high retention from rave reviews on taste and ease. Digital tools like the app offer tracking, reordering, and inspiration. As HelloFresh's Italian outpost, it benefits from global scale while staying rooted in la dolce vita. They target time-strapped millennials, parents, and wellness seekers. Promotions often sweeten first boxes with discounts. Delivery covers most of Italy reliably. In essence, HelloFresh Italy turns 'what's f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Classic Meal Kit€49.99/week
- Vegetarian Box€47.99/week
- Family Plan€69.99/week
- Quick Meals€52.99/week
- Premium Add-ons€9.99+
Services it tells AI about
- Weekly Recipe DeliverySubscription-based
- Custom Meal PlanningIncluded
- Dietary CustomizationIncluded
- Customer SupportFree
- Flexible SubscriptionsNo fees
Competitors it names
Audience it targets
Urban professionals, families · 25-55 · Italy
Company type
Public
hellofresh.it Organic Keywords
Google lists hellofresh.it for about 319 keywords, which together bring an estimated 311 organic visits a month.
Ranking keywords
319
Found in Google for this domain
Visits they bring
311
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hellofresh.it SEO Audit
The latest technical audit of hellofresh.it scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
- HighAdd Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
hellofresh.it Competitors and Alternatives
HelloFresh Italy's company profile names https://blueapron.com, https://homechef.com, https://sunbasket.com and https://everyplate.com as competitors. Its own llms.txt adds https://freshly.com and https://plated.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tripuranews24.com, pornmaven.com, push-sdk.net and driveaxleapp.com.
hellofresh.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hellofresh.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hellofresh.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hellofresh.it
Neighbours of #322,224 in our worldwide ranking — each with its own report.
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