Last updated: September 2026
Global rank: Worldwide · 2026-09
#174,831
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
9.2K
per month, estimated
Keywords
8.9K
ranking in Google
Organic share
100%
9.2K organic visits
LLMS.txt
Published
85 lines AI engines can read
You're seeing the free preview of heinnie.com
heinnie.com Company Profile
Heinnie Haynes stands out as a go-to destination for knife enthusiasts and outdoor aficionados across the UK and beyond. Specializing in high-quality survival knives, tactical blades, and essential camping gear, the company curates a selection that's built to last through the toughest conditions. From bushcraft tools to multi-tools and maintenance kits, every item reflects a commitment to durability and performance t…
Founded in 2002 (about 24 years ago), Heinnie Haynes is based in Birmingham, United Kingdom. Its workforce is listed as between 11 and 50 employees. It was founded by Mike Haynes. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Outdoor Gear, Knives and Survival Equipment. Products on record for it: Survival Knives, Tactical Knives, Camping Gear and Multi-Tools. Total funding on record is Bootstrapped. Its tagline reads: "Premium Knives and Outdoor Gear for Serious Adventurers".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Birmingham, United Kingdom
- Founded
- 2002
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Mike Haynes
- Products
- Survival Knives, Tactical Knives, Camping Gear, Multi-Tools
heinnie.com Web Traffic Statistics
Key findings
- Heinnie Haynes (Retail, E-commerce & Consumer Goods) is ranked #174,831 worldwide in our September 2026 domain ranking, down 1,205 places from #173,626 in August 2026.
- It is estimated to receive about 9,151 visits a month from search, 100% of it organic, across 8,938 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 85 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #174,831 | ▼ 1,205 |
| August 2026 | #173,626 | ▼ 4,388 |
| July 2026 | #169,238 | ▲ 1,035 |
| June 2026 | #170,273 | — |
| May 2026 | #170,273 | ▲ 29 |
| April 2026 | #170,302 | ▲ 5,732 |
| March 2026 | #176,034 | ▼ 11,907 |
| February 2026 | #164,127 | — |
What this company does
Heinnie Haynes stands out as a go-to destination for knife enthusiasts and outdoor aficionados across the UK and beyond. Specializing in high-quality survival knives, tactical blades, and essential camping gear, the company curates a selection that's built to last through the toughest conditions. From bushcraft tools to multi-tools and maintenance kits, every item reflects a commitment to durability and performance t…
Our read on the site
The website heinnie.com is currently facing significant SEO challenges, primarily due to missing critical on-page elements such as title, meta description, and header tags. Additionally, technical issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder its search engine visibility.
heinnie.com Traffic and Visitor Engagement
Search engines send heinnie.com an estimated 9,151 visits a month. Effectively all of it is organic — about 9,151 visits from unpaid results. Spread across 8,938 ranking keywords, that averages roughly 1.0 organic visits per keyword.
Monthly visits
9.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
9.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
heinnie.com AI Visibility
heinnie.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
heinnie.com LLMS.txt
The llms.txt on heinnie.com runs to 85 lines (3,664 characters) across 12 sections, last generated in May 2026. It introduces the site as "Heinnie Haynes - Knives & Outdoor Gear". It tells AI engines the business works in Outdoor Retail, Knife Sales and Survival Gear. It describes 5 products, with prices such as Survival Knives at £50-£300, Tactical Knives at £40-£250 and Multi-Tools at £30-£150. Services it lists include Gear Recommendations, Knife Maintenance Guides, Worldwide Shipping and Customer Support. The audience it names is Outdoor enthusiasts, survivalists, aged 25-55 (UK, Europe, Global). Technologies it mentions include HTTPS, E-commerce Platform, SEO Tools and Analytics. The keywords it claims start with "Heinnie Haynes", "Heinnie knives", "survival knives" and "tactical knives".
Status
Published
AI engines can read it
Lines
85
In the file
Size
3.7K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Heinnie Haynes - Knives & Outdoor Gear ## About Heinnie Haynes has been a trusted name in the outdoor and knife community since 2002, offering top-tier survival knives, tactical blades, and camping essentials. Run by founder Mike Haynes, the company focuses on hand-picked gear from reputable brands that excel in real-world conditions. Customers turn to them for everything from bushcraft tools to maintenance supplies, with detailed reviews helping buyers make smart choices. The online store emphasizes quality over quantity, serving adventurers who need reliable equipment for hiking, camping, or emergency preparedness. Their expertise shines in guides on knife care and gear selection, building loyalty among serious users. Shipping worldwide, they make premium outdoor tools accessible without the fluff of big-box retailers. With a passion for the outdoors driving every decision, Heinnie Haynes continues to equip explorers with gear that performs when it counts, fostering a community around practical, no-nonsense outdoor living. **Areas of Work:** Outdoor Retail, Knife Sales, Survival Gear ## Things to Remember - **Website:** https://heinnie.com - **Address:** Birmingham, United Kingdom - **Contact:** - **Phone:** - **Hours:** Mon-Fri 9AM-5PM GMT - **Timezone:** GMT - **Currency:** GBP - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** $5-10M - **Hiring Stat
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Survival Knives£50-£300
- Tactical Knives£40-£250
- Multi-Tools£30-£150
- Camping Gear£20-£200
- Knife Sharpeners£15-£80
Services it tells AI about
- Gear RecommendationsFree
- Knife Maintenance GuidesFree
- Worldwide ShippingVaries
- Customer SupportFree
- Product ReviewsFree
Competitors it names
Audience it targets
Outdoor enthusiasts, survivalists · 25-55 · UK, Europe, Global
Company type
Private
heinnie.com Organic Keywords
Google lists heinnie.com for about 8,938 keywords, which together bring an estimated 9,151 organic visits a month.
Ranking keywords
8.9K
Found in Google for this domain
Visits they bring
9.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
heinnie.com SEO Audit
The latest technical audit of heinnie.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate and Submit Sitemap
- HighAdd Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
heinnie.com Competitors and Alternatives
Heinnie Haynes's company profile names https://www.bladehq.com, https://www.knifecenter.com, https://www.campingsurvival.com and https://www.survivalknives.com as competitors. Its own llms.txt adds https://www.outdoorgearlab.com and https://www.rei.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ministryofsound.com, kayak.com.pe, allianz.co.uk and queen-vegas.com.
heinnie.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
heinnie.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for heinnie.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to heinnie.com
Neighbours of #174,831 in our worldwide ranking — each with its own report.
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