gund.com — August 2026 traffic, keywords & AI visibility

Search engines send gund.com an estimated 142,300 visits a month. Effectively all of it is organic — about 142,300 visits from unpaid results. Spread across 6,815 ranking keywords, that averages roughly 21 organic visits per keyword.

gund.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

The llms.txt on gund.com runs to 168 lines (7,811 characters) across 12 sections, last generated in May 2026. It introduces the site as "GUND: Official Home of Huggable Teddy Bears & Stuffed Toys Since 1898 – Gund". It tells AI engines the business works in Toys & Games, Plush Manufacturing and Children's Products. It describes 5 products, with prices such as Classic Teddy Bear at $20-50, Baby GUND Rattle at $10-25 and Licensed Character Plush at $15-40. Services it lists include Free Shipping, Gift Wrapping, Care Instructions and Custom Order Inquiries. The audience it names is Families, Parents, Children, Gift Shoppers, aged 0-12 (primary), All Ages (Global). Technologies it mentions include HTTPS, E-commerce Cart, SSL Security and Image Optimization. The keywords it claims start with "GUND teddy bears", "stuffed animals", "Baby GUND" and "plush toys".

# GUND: Official Home of Huggable Teddy Bears & Stuffed Toys Since 1898 – Gund

## About
GUND stands as the gold standard for plush toys, delighting families since 1898 with their impossibly soft teddy bears and stuffed animals that feel like hugs in toy form. From the gentle Baby GUND line designed for tiny hands to vibrant licensed characters from beloved movies and shows, every piece reflects meticulous craftsmanship and safety-first standards. They make shopping simple with free shipping over $50, serving parents hunting milestone gifts, grandparents reminiscing over classics, and collectors chasing rarities. GUND's value lies in blending tradition with fresh designs, using premium fabrics that withstand years of love and wash cycles. Their online store bursts with options for every occasion, fostering that timeless bond between child and cuddly companion. Over 125 years, they've pioneered innovations like jointed bears and sensory toys, always prioritizing joy and quality. Today, they embrace sustainability with eco-materials while honoring their New York roots. GUND isn't just toys; it's emotional keepsakes that mark life's big moments.

**Areas of Work:** Toys & Games, Plush Manufacturing, Children's Products

## Things to Remember
- **Website:** https://gund.com
- **Address:** New York, United States
- **Contact:** 
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Google lists gund.com for about 6,815 keywords, which together bring an estimated 142,300 organic visits a month.

The latest technical audit of gund.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

GUND's company profile names https://www.buildabear.com, https://www.vermontoysterworks.com and https://www.jellycat.com as competitors. Its own llms.txt adds https://www.manhattantoy.com and https://www.douglasplush.com. Outside its market, the domains ranked closest to it in our worldwide ranking are biologie-seite.de, mirandogratis.com, beefcasino-lv.lv and mis9mqsw.com.

https://www.buildabear.com

https://www.vermontoysterworks.com

https://www.jellycat.com

https://www.manhattantoy.com

https://www.douglasplush.com