Last updated: September 2026
Global rank: Worldwide · 2026-09
#32,562
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
2.0M
per month, estimated
Keywords
57.3K
ranking in Google
Organic share
100%
2.0M organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of jellycat.com
jellycat.com Company Profile
Jellycat has been crafting the plushest, most huggable soft toys since kicking off in London back in 1999. Their collection bursts with whimsical characters like bashful bunnies, cheeky bashfuls, and those hilarious Amuseables – think avocados with googly eyes or pizzas that beg to be squeezed. Every piece gets made with super-soft fabrics that stand up to endless cuddles from kids and grown-ups alike. They serve up…
Founded in 1999 (about 27 years ago), Jellycat is based in London, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Toys & Games, Plush Toys and Children's Products. Products on record for it: Amuseables, Bashful Bunnies, Personalised Gifts and Board Books. Total funding on record is Bootstrapped. Its tagline reads: "Home of the world's softest, loveable stuffed toys".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- London, United Kingdom
- Founded
- 1999
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Amuseables, Bashful Bunnies, Personalised Gifts, Board Books
jellycat.com Web Traffic Statistics
Key findings
- Jellycat (Retail, E-commerce & Consumer Goods) is ranked #32,562 worldwide in our September 2026 domain ranking, inside the top 100,000, up 10 places from #32,572 in August 2026.
- It is estimated to receive about 2.0 million visits a month from search, 100% of it organic, across 57,300 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Robots.txt and Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #32,562 | ▲ 10 |
| August 2026 | #32,572 | ▲ 1,192 |
| July 2026 | #33,764 | ▼ 18 |
| June 2026 | #33,746 | — |
| May 2026 | #33,746 | ▼ 520 |
| April 2026 | #33,226 | ▼ 1,868 |
| March 2026 | #31,358 | ▲ 240 |
| February 2026 | #31,598 | — |
What this company does
Jellycat has been crafting the plushest, most huggable soft toys since kicking off in London back in 1999. Their collection bursts with whimsical characters like bashful bunnies, cheeky bashfuls, and those hilarious Amuseables – think avocados with googly eyes or pizzas that beg to be squeezed. Every piece gets made with super-soft fabrics that stand up to endless cuddles from kids and grown-ups alike. They serve up…
Our read on the site
The SEO health of Jellycat's website is generally strong, with effective on-page elements and no missing alt attributes for images. However, there are critical technical issues, including the absence of a robots.txt file and sitemap, which could hinder search engine indexing and crawling.
jellycat.com Traffic and Visitor Engagement
Search engines send jellycat.com an estimated 2.0 million visits a month. Effectively all of it is organic — about 2.0 million visits from unpaid results. Paid search contributes only about 82 visits a month. Spread across 57,300 ranking keywords, that averages roughly 36 organic visits per keyword.
Monthly visits
2.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.0M
100% of all traffic
Paid visits
82
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
jellycat.com AI Visibility
jellycat.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
jellycat.com LLMS.txt
The llms.txt on jellycat.com runs to 168 lines (8,155 characters) across 12 sections, last generated in May 2026. It introduces the site as "Jellycat - Soft Toys & Plush Gifts". It tells AI engines the business works in Toys Manufacturing, Children's Gifts and Plush Products. It describes 5 products, with prices such as Bashful Bunny Medium at $30-40, Amuseable Avocado at $35 and Personalised Cordy Roy Rabbit at $45. Services it lists include Personalisation Service, Gift Wrapping, Worldwide Express Shipping and Jellycat Purrks Loyalty. The audience it names is Parents, families, gift buyers, aged 0-12 (toys for all ages) (Global). Technologies it mentions include HTTPS, Responsive Design, Robots.txt and E-commerce Platform. The keywords it claims start with "Jellycat soft toys", "stuffed toys", "personalised gifts" and "Amuseables".
Status
Published
AI engines can read it
Lines
168
In the file
Size
8.2K
Characters
Sections
12
Updated May 9, 2026
What the file says
# Jellycat - Soft Toys & Plush Gifts ## About Jellycat crafts the softest stuffed animals and plush toys that have charmed families since 1999. From the iconic Bashful Bunny to the giggle-inducing Amuseables series featuring fruits, veggies, and foods with personalities, their range covers newborns to nostalgic adults. Personalization makes every toy special, with embroidery options for names and dates turning them into heirlooms. Seasonal collections keep things exciting – think Christmas cuddles or summer fruits. Sold worldwide through their site and top retailers, Jellycat prioritizes premium fabrics that wash well and last. Parents love the sensory appeal for little ones, while collectors snag limited editions. Social media showcases real kids' adventures with these loveable characters, building a devoted fanbase. Durability meets whimsy in designs that feel modern yet timeless. No batteries, no screens – just pure tactile joy. Their e-commerce setup makes gifting effortless with worldwide shipping. Sustainability efforts include recycled materials in select lines. Jellycat proves plush can be both playful and profound, sparking creativity one hug at a time. **Areas of Work:** Toys Manufacturing, Children's Gifts, Plush Products ## Things to Remember - **Website:** https://jellycat.com - **Address:** London, United Kingdom - **Contact:** - **Phone:** - **Hours:** - **
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bashful Bunny Medium$30-40
- Amuseable Avocado$35
- Personalised Cordy Roy Rabbit$45
- Bartholomew Bear Board Book$25
- Summer Fruit Collection$28-35
Services it tells AI about
- Personalisation Service+$10
- Gift Wrapping$5
- Worldwide Express ShippingVaries by region
- Jellycat Purrks LoyaltyFree to join
Competitors it names
Audience it targets
Parents, families, gift buyers · 0-12 (toys for all ages) · Global
Company type
Private
jellycat.com Organic Keywords
Google lists jellycat.com for about 57,300 keywords, which together bring an estimated 2.0 million organic visits a month.
Ranking keywords
57.3K
Found in Google for this domain
Visits they bring
2.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
jellycat.com SEO Audit
The latest technical audit of jellycat.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Robots.txt and Sitemap.xml
- HighOptimize Page Load Speed
- MediumRevise Meta Description Length
- MediumEnhance Internal Linking Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
jellycat.com Competitors and Alternatives
Jellycat's company profile names https://buildabear.com, https://ty.com, https://gund.com and https://brightstarbaby.com as competitors. Its own llms.txt adds https://fao.com and https://melissaanddoug.com. Outside its market, the domains ranked closest to it in our worldwide ranking are techbang.com, fimfiction.net, bigfoot-studio.link and 1rtb.net.
jellycat.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
jellycat.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for jellycat.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to jellycat.com
Neighbours of #32,562 in our worldwide ranking — each with its own report.
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