Last updated: September 2026
Global rank: Worldwide · 2026-09
#649,764
AI visibility: Grade B
72
SEO health: Latest audit
0
Visits
36.4K
per month, estimated
Keywords
2.2K
ranking in Google
Organic share
100%
36.4K organic visits
LLMS.txt
Published
75 lines AI engines can read
You're seeing the free preview of friendlys.com
friendlys.com Web Traffic Statistics
Key findings
- Friendly's (Retail, E-commerce & Consumer Goods) is ranked #649,764 worldwide in our September 2026 domain ranking, up 74,248 places from #724,012 in August 2026.
- It is estimated to receive about 36,400 visits a month from search, 100% of it organic, across 2,153 ranking keywords.
- Its AI visibility score is 72 out of 100 (grade B), with a published llms.txt of 75 lines.
- Its last technical audit scored 0/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #649,764 | ▲ 74,248 |
| August 2026 | #724,012 | ▼ 2,693 |
| July 2026 | #721,319 | ▲ 141,834 |
| June 2026 | #863,153 | — |
| May 2026 | #863,153 | ▲ 28,165 |
| April 2026 | #891,318 | ▼ 18,834 |
| March 2026 | #872,484 | ▼ 150,427 |
| February 2026 | #722,057 | — |
What this company does
Friendly's has been dishing out ice cream and desserts for generations, focusing on flavors that hit the spot for kids and adults alike. They make everything from classic scoops to layered ice cream cakes that show up at plenty of celebrations. The company keeps things straightforward with a lineup that emphasizes taste and that old-school feel without trying too hard. Over the years they've built a name around being…
Our read on the site
The SEO health of Friendly's website shows significant areas for improvement, particularly in on-page elements such as the missing meta description and under-optimized title. Additionally, technical aspects like the absence of a sitemap and missing alt attributes on images further hinder the site's performance and acce…
friendlys.com Traffic and Visitor Engagement
Search engines send friendlys.com an estimated 36,400 visits a month. Effectively all of it is organic — about 36,400 visits from unpaid results. Spread across 2,153 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
36.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
36.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
friendlys.com AI Visibility
friendlys.com scores 72 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
friendlys.com LLMS.txt
The llms.txt on friendlys.com runs to 75 lines (4,083 characters) across 12 sections, last generated in May 2026. It introduces the site as "Friendly's Ice Cream". It tells AI engines the business works in Retail, Food Manufacturing and Dessert Distribution. It describes 4 products, including Ice Cream Pints, Ice Cream Cakes and Sundaes. Services it lists include Where to Buy Locator, Club Fun Membership and Party Planning Ideas. The audience it names is Families, aged All ages (United States). Technologies it mentions include HTTPS and Viewport Meta. The keywords it claims start with "Friendly's ice cream", "ice cream cakes", "ice cream flavors" and "family-friendly".
Status
Published
AI engines can read it
Lines
75
In the file
Size
4.1K
Characters
Sections
12
Updated May 25, 2026
What the file says
# Friendly's Ice Cream ## About Friendly's has been dishing out ice cream and desserts for generations, focusing on flavors that hit the spot for kids and adults alike. They make everything from classic scoops to layered ice cream cakes that show up at plenty of celebrations. The company keeps things straightforward with a lineup that emphasizes taste and that old-school feel without trying too hard. Over the years they've built a name around being a go-to spot for family outings and easy treats at home. Their products land in grocery freezers and some restaurant locations, making it simple for people to grab what they want. Friendly's puts real effort into coming up with seasonal flavors that match what folks are craving throughout the year. The brand stays true to its roots while still rolling out new options that keep customers coming back. They serve everyday families looking for something sweet that doesn't break the bank or feel too fancy. Value comes from consistent quality and that familiar taste people remember from childhood. Distribution reaches across a good chunk of the country through stores and direct channels. The team behind it keeps an eye on trends like better-for-you options but never loses sight of the indulgent side. Ice cream cakes remain a standout for parties and events where something special is needed. Friendly's also runs a club that gives regulars
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Ice Cream PintsContact for pricing
- Ice Cream CakesContact for pricing
- SundaesContact for pricing
- Seasonal FlavorsContact for pricing
Services it tells AI about
- Where to Buy LocatorFree
- Club Fun MembershipFree
- Party Planning IdeasFree
Competitors it names
Audience it targets
Families · All ages · United States
Company type
Private
friendlys.com Organic Keywords
Google lists friendlys.com for about 2,153 keywords, which together bring an estimated 36,400 organic visits a month.
Ranking keywords
2.2K
Found in Google for this domain
Visits they bring
36.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
friendlys.com SEO Audit
The latest technical audit of friendlys.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd a Meta Description
- HighOptimize Title Tag
- HighImplement Sitemap
- HighAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
friendlys.com Competitors and Alternatives
Friendly's's company profile names https://www.benjerry.com, https://www.häagen-dazs.com, https://www.dairyqueen.com and https://www.baskinrobbins.com as competitors. Its own llms.txt adds https://www.coldstonecreamery.com and https://www.friendlysrestaurants.com. Outside its market, the domains ranked closest to it in our worldwide ranking are canon.com.hk, wikihouse.cc, bio.xyz and cairob2c.eu.
friendlys.com Company Profile
Friendly's has been dishing out ice cream and desserts for generations, focusing on flavors that hit the spot for kids and adults alike. They make everything from classic scoops to layered ice cream cakes that show up at plenty of celebrations. The company keeps things straightforward with a lineup that emphasizes taste and that old-school feel without trying too hard. Over the years they've built a name around being…
Founded in 1935 (about 91 years ago), Friendly's is based in Wilbraham, USA. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Agriculture, Food & Natural Resources; Ice Cream; and Desserts. Products on record for it: Ice Cream, Ice Cream Cakes, Sundaes and Shakes. Its tagline reads: "Ice cream the way families have always loved it".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Wilbraham, USA
- Founded
- 1935
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Ice Cream, Ice Cream Cakes, Sundaes, Shakes
friendlys.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
friendlys.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for friendlys.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to friendlys.com
Neighbours of #649,764 in our worldwide ranking — each with its own report.
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