Last updated: September 2026

Sep 2026

friendlys.com — September 2026 traffic, keywords & AI visibility

Friendly'sRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#649,764

AI visibility: Grade B

72

SEO health: Latest audit

0

Visits

36.4K

per month, estimated

Keywords

2.2K

ranking in Google

Organic share

100%

36.4K organic visits

LLMS.txt

Published

75 lines AI engines can read

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friendlys.com Web Traffic Statistics

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Key findings

  • Friendly's (Retail, E-commerce & Consumer Goods) is ranked #649,764 worldwide in our September 2026 domain ranking, up 74,248 places from #724,012 in August 2026.
  • It is estimated to receive about 36,400 visits a month from search, 100% of it organic, across 2,153 ranking keywords.
  • Its AI visibility score is 72 out of 100 (grade B), with a published llms.txt of 75 lines.
  • Its last technical audit scored 0/100, with "Add a Meta Description" the highest-priority fix.
friendlys.com global rank history
MonthRankMove
September 2026#649,764▲ 74,248
August 2026#724,012▼ 2,693
July 2026#721,319▲ 141,834
June 2026#863,153—
May 2026#863,153▲ 28,165
April 2026#891,318▼ 18,834
March 2026#872,484▼ 150,427
February 2026#722,057—

What this company does

Friendly's has been dishing out ice cream and desserts for generations, focusing on flavors that hit the spot for kids and adults alike. They make everything from classic scoops to layered ice cream cakes that show up at plenty of celebrations. The company keeps things straightforward with a lineup that emphasizes taste and that old-school feel without trying too hard. Over the years they've built a name around being…

Our read on the site

The SEO health of Friendly's website shows significant areas for improvement, particularly in on-page elements such as the missing meta description and under-optimized title. Additionally, technical aspects like the absence of a sitemap and missing alt attributes on images further hinder the site's performance and acce…

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesIce CreamDessertsIce CreamIce Cream Cakes

friendlys.com Traffic and Visitor Engagement

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Search engines send friendlys.com an estimated 36,400 visits a month. Effectively all of it is organic — about 36,400 visits from unpaid results. Spread across 2,153 ranking keywords, that averages roughly 17 organic visits per keyword.

Monthly visits

36.4K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

36.4K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

friendlys.com AI Visibility

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friendlys.com scores 72 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).

72out of 100

Grade B

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability5/10

robots ✓ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add sitemap.xml so AI crawlers can read you.

friendlys.com LLMS.txt

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The llms.txt on friendlys.com runs to 75 lines (4,083 characters) across 12 sections, last generated in May 2026. It introduces the site as "Friendly's Ice Cream". It tells AI engines the business works in Retail, Food Manufacturing and Dessert Distribution. It describes 4 products, including Ice Cream Pints, Ice Cream Cakes and Sundaes. Services it lists include Where to Buy Locator, Club Fun Membership and Party Planning Ideas. The audience it names is Families, aged All ages (United States). Technologies it mentions include HTTPS and Viewport Meta. The keywords it claims start with "Friendly's ice cream", "ice cream cakes", "ice cream flavors" and "family-friendly".

Status

Published

AI engines can read it

Lines

75

In the file

Size

4.1K

Characters

Sections

12

Updated May 25, 2026

What the file says

# Friendly's Ice Cream

## About
Friendly's has been dishing out ice cream and desserts for generations, focusing on flavors that hit the spot for kids and adults alike. They make everything from classic scoops to layered ice cream cakes that show up at plenty of celebrations. The company keeps things straightforward with a lineup that emphasizes taste and that old-school feel without trying too hard. Over the years they've built a name around being a go-to spot for family outings and easy treats at home. Their products land in grocery freezers and some restaurant locations, making it simple for people to grab what they want. Friendly's puts real effort into coming up with seasonal flavors that match what folks are craving throughout the year. The brand stays true to its roots while still rolling out new options that keep customers coming back. They serve everyday families looking for something sweet that doesn't break the bank or feel too fancy. Value comes from consistent quality and that familiar taste people remember from childhood. Distribution reaches across a good chunk of the country through stores and direct channels. The team behind it keeps an eye on trends like better-for-you options but never loses sight of the indulgent side. Ice cream cakes remain a standout for parties and events where something special is needed. Friendly's also runs a club that gives regulars 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

RetailFood ManufacturingDessert Distribution

Keywords it claims

Friendly's ice creamice cream cakesice cream flavorsfamily-friendlyice cream delivery optionsice cream party ideasice cream toppingsFriendly's historyice cream nutrition factsbest ice cream flavors for summer

Technologies

HTTPSViewport Meta

Products it tells AI about

  • Ice Cream PintsContact for pricing
  • Ice Cream CakesContact for pricing
  • SundaesContact for pricing
  • Seasonal FlavorsContact for pricing

Services it tells AI about

  • Where to Buy LocatorFree
  • Club Fun MembershipFree
  • Party Planning IdeasFree

Competitors it names

https://www.benjerry.comhttps://www.häagen-dazs.comhttps://www.dairyqueen.comhttps://www.baskinrobbins.comhttps://www.coldstonecreamery.comhttps://www.friendlysrestaurants.com

Audience it targets

Families · All ages · United States

Company type

Private

friendlys.com Organic Keywords

See all keywords

Google lists friendlys.com for about 2,153 keywords, which together bring an estimated 36,400 organic visits a month.

Ranking keywords

2.2K

Found in Google for this domain

Visits they bring

36.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesIce CreamDessertsIce CreamIce Cream CakesSundaesShakes

friendlys.com SEO Audit

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The latest technical audit of friendlys.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalAdd a Meta Description
  • HighOptimize Title Tag
  • HighImplement Sitemap
  • HighAdd Alt Text to Images

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

friendlys.com Competitors and Alternatives

Compare competitors

Friendly's's company profile names https://www.benjerry.com, https://www.häagen-dazs.com, https://www.dairyqueen.com and https://www.baskinrobbins.com as competitors. Its own llms.txt adds https://www.coldstonecreamery.com and https://www.friendlysrestaurants.com. Outside its market, the domains ranked closest to it in our worldwide ranking are canon.com.hk, wikihouse.cc, bio.xyz and cairob2c.eu.

https://www.benjerry.com
https://www.häagen-dazs.com
https://www.dairyqueen.com
https://www.baskinrobbins.com
https://www.coldstonecreamery.com
https://www.friendlysrestaurants.com

friendlys.com Company Profile

View full profile

Friendly's has been dishing out ice cream and desserts for generations, focusing on flavors that hit the spot for kids and adults alike. They make everything from classic scoops to layered ice cream cakes that show up at plenty of celebrations. The company keeps things straightforward with a lineup that emphasizes taste and that old-school feel without trying too hard. Over the years they've built a name around being…

Founded in 1935 (about 91 years ago), Friendly's is based in Wilbraham, USA. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Agriculture, Food & Natural Resources; Ice Cream; and Desserts. Products on record for it: Ice Cream, Ice Cream Cakes, Sundaes and Shakes. Its tagline reads: "Ice cream the way families have always loved it".

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesIce CreamDesserts
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Wilbraham, USA
Founded
1935
Employees
201-500
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Ice Cream, Ice Cream Cakes, Sundaes, Shakes

friendlys.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to friendlys.com

Neighbours of #649,764 in our worldwide ranking — each with its own report.

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