esrb.org — September 2026 traffic, keywords & AI visibility

esrb.org draws an estimated 103,900 visits a month from search engines. Effectively all of it is organic — about 103,900 visits from unpaid results. Spread across 22,100 ranking keywords, that averages roughly 4.7 organic visits per keyword.

On our AI visibility scale esrb.org earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on esrb.org runs to 138 lines (5,821 characters) across 12 sections, last generated in March 2026. It introduces the site as "Entertainment Software Rating Board". It tells AI engines the business works in Gaming, Entertainment and Technology. It describes 3 products, with prices such as Video Game Ratings at Free, Mobile App Ratings at Free and Content Descriptors at Free. Services it lists include Rating Consultation and Parental Education. The audience it names is Parents, Gamers, Game Developers, Educators, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript and Cloudflare. The keywords it claims start with "ESRB ratings", "video game ratings", "age ratings" and "content descriptors". It gives the company type as Non-Profit.

# Entertainment Software Rating Board

## About
The Entertainment Software Rating Board (ESRB) is a non-profit organization dedicated to assigning age and content ratings to video games and mobile apps. Established in 1994, ESRB provides parents and consumers with clear, reliable information about game content through age ratings, content descriptors, and details on interactive elements. Their mission is to empower informed decision-making and promote a safe gaming environment for all users. ESRB serves as a trusted resource in the gaming industry globally.

**Areas of Work:** Gaming, Entertainment, Technology

## Things to Remember
- **Website:** https://esrb.org
- **Address:** New York, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Non-Profit
- **Employees:** 75 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Video Game Ratings** (Free): Age and content ratings for video games to guide parents and consumers in making informed choices.
- **Mobile App Ratings** (Free): Content and age ratings for mobile applications to ensure safe usage for all age groups.
- **Content Descriptors** (Free): Detailed descriptions of content in games and apps, highlighting elements like violence or language.

## Services
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Google lists esrb.org for about 22,100 keywords, which together bring an estimated 103,900 organic visits a month.

The latest technical audit of esrb.org scored 97 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Entertainment Software Rating Board's company profile names PEGI.com, USK.de and CERO.gr as competitors. Its own llms.txt adds ratingsystem.com and gameinformer.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ldpr.net, parcelwill.com, cens.io and smoothwall.com.

PEGI.com

USK.de

CERO.gr

ratingsystem.com

gameinformer.com