Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#31,267
AI visibility: Grade A
82
SEO health: Latest audit
67
Visits
11.2K
per month, estimated
Keywords
11.5K
ranking in Google
Organic share
100%
11.2K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of thenorthernecho.co.uk
A snapshot of how thenorthernecho.co.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Northern Echo has been serving readers in County Durham, Darlington and the wider North East for well over a century. It delivers breaking local news, in-depth investigations and sports coverage that keeps communities informed. The team focuses on stories that affect daily life, from council decisions to business developments and school achievements. Print editions still reach thousands of homes each morning whil…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
11.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.2K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
148
In the file
Size
8.1K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
11.5K
Found in Google for this domain
Visits they bring
11.2K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Northern Echo has been serving readers in County Durham, Darlington and the wider North East for well over a century. It delivers breaking local news, in-depth investigations and sports coverage that keeps communities informed. The team focuses on stories that affect daily life, from council decisions to business developments and school achievements. Print editions still reach thousands of homes each morning whil…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thenorthernecho.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #31,267 in our worldwide ranking — each with its own report.
You are looking at one domain. thenorthernecho.co.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Not detected
Fix these first
Updated May 22, 2026
# The Northern Echo ## About The Northern Echo has been serving readers in County Durham, Darlington and the wider North East for well over a century. It delivers breaking local news, in-depth investigations and sports coverage that keeps communities informed. The team focuses on stories that affect daily life, from council decisions to business developments and school achievements. Print editions still reach thousands of homes each morning while the website and apps provide constant updates. Advertising packages help local businesses reach a loyal regional audience that trusts the brand. The company also runs community events and campaigns that bring people together around shared causes. Digital subscriptions give readers ad-light access plus exclusive newsletters and podcasts. Editors work closely with freelance journalists and photographers who know the patch inside out. Data from page views and reader feedback shapes what gets covered next. Partnerships with national titles occasionally bring bigger stories to the local desk. The newsroom maintains a strong social presence to share updates quickly and gather tips from the public. Training schemes keep younger reporters learning traditional skills alongside new digital tools. Revenue comes mainly from advertising, subscriptions and occasional sponsored content that stays clearly labelled. The operation stays independent and
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
North East England residents and businesses · 25-65 · North East England
Company type
Private