efset.org — August 2026 traffic, keywords & AI visibility

Search engines send efset.org an estimated 45,500 visits a month. Effectively all of it is organic — about 45,500 visits from unpaid results. Spread across 2,497 ranking keywords, that averages roughly 18 organic visits per keyword.

efset.org scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and SEO health. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and Structured data (0/5).

The llms.txt on efset.org runs to 75 lines (3,591 characters) across 12 sections, last generated in May 2026. It introduces the site as "EF SET - The World's Free English Test". It tells AI engines the business works in Education & Training, Language Learning and Online Assessment. It describes 3 products, with prices such as EF SET Quick Check at Free, EF SET Full Test at Free and EF SET Certificate at Free. Services it lists include English Level Check, Progress Tracking and Resource Links. The audience it names is Students and working professionals, aged 16-45 (Global). Technologies it mentions include HTTPS and Viewport Meta. The keywords it claims start with "free certification", "online English test", "EF SET" and "English proficiency".

# EF SET - The World's Free English Test

## About
EF SET came about because EF wanted a simple way for people to check their English without paying for big exams. The test runs entirely online and focuses on reading and listening skills. Scores map straight to the CEFR scale so results make sense for schools and employers. No registration is required and you can retake it whenever you like. It was built to remove barriers that usually stop folks from measuring their level. Millions have already used it across different countries and age groups. The platform stays lightweight so it works on phones or laptops without extra downloads. EF keeps updating the questions to stay current with how English is actually used today. People often share results on LinkedIn or with universities because the scoring feels reliable. It sits alongside EF's bigger language programs but stands alone as a no-cost option. The team behind it draws from years of classroom experience rather than just theory. Feedback comes right after you finish so you know right away what to work on next. Many teachers point students here first before suggesting paid courses. The test avoids trick questions and sticks to practical language use. It fills a gap between casual apps and formal certifications. Growth has come mostly through word of mouth and search results. EF SET keeps data private and doesn't push upsells 

Google lists efset.org for about 2,497 keywords, which together bring an estimated 45,500 organic visits a month.

The latest technical audit of efset.org scored 96 out of 100 overall. Accessibility is its weakest area at 84, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

EF SET's company profile names https://www.ef.com, https://www.ielts.org, https://www.ets.org and https://www.cambridgeenglish.org as competitors. Its own llms.txt adds https://www.duolingo.com and https://www.english.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ozsuper.com, prodns.mx, snipes.com and graziamagazine.com.

https://www.ef.com

https://www.ielts.org

https://www.ets.org

https://www.cambridgeenglish.org

https://www.duolingo.com

https://www.english.com