ielts.org — August 2026 traffic, keywords & AI visibility

Search engines send ielts.org an estimated 61,000 visits a month. Effectively all of it is organic — about 61,000 visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 4,033 ranking keywords, that averages roughly 15 organic visits per keyword.

ielts.org scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on ielts.org runs to 131 lines (5,926 characters) across 12 sections, last generated in April 2026. It introduces the site as "IELTS Official Website". It tells AI engines the business works in Education, Language Testing and Assessment Services. It describes 3 products, including IELTS Academic Test, IELTS General Training Test and IELTS Preparation Materials. Services it lists include Test Booking Service and Preparation Courses. The audience it names is Students, Professionals, Immigrants, aged 18-35 (Global). Technologies it mentions include HTTPS, Robots.txt, Sitemap, Viewport and Core Web Vitals. The keywords it claims start with "IELTS", "English language test", "study abroad" and "work overseas".

# IELTS Official Website

## About
IELTS is a globally recognized English language proficiency test that assists individuals in achieving their goals of working, studying, or living abroad. Trusted by millions each year, IELTS provides a reliable assessment of English language skills, catering to students, professionals, and immigrants. The test is designed to reflect real-life use of English in academic and everyday contexts, ensuring that candidates are well-prepared for their future endeavors.

**Areas of Work:** Education, Language Testing, Assessment Services

## Things to Remember
- **Website:** https://ielts.org
- **Address:** 1 Hills Road, Cambridge, CB1 2EU, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-1223-553-997
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Private
- **Employees:** 300 employees
- **Revenue:** $50M
- **Hiring Status:** Yes, actively hiring

## Products
- **IELTS Academic Test** (Contact for pricing): A test designed for those who want to study at a higher education level in an English-speaking environment.
- **IELTS General Training Test** (Contact for pricing): A test for those who are going to English-speaking countries for secondary education, work experience, or training programs.
- **IELTS Preparation Materials** (Contact for pricing): Comprehensive study materials and resou

Google lists ielts.org for about 4,033 keywords, which together bring an estimated 61,000 organic visits a month.

The latest technical audit of ielts.org scored 88 out of 100 overall. Performance is its weakest area at 63, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

IELTS's company profile names toefl.com, pearson.com and cambridgeenglish.org as competitors. Its own llms.txt adds ets.org/toefl and pteacademic.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mein-schoener-garten.de, geckoterminal.com, o2.cz and adspector.io.

toefl.com

pearson.com

cambridgeenglish.org

ets.org/toefl

pteacademic.com