Last updated: August 2026
Global rank: Worldwide · 2026-08
#154,512
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
394.8K
per month, estimated
Keywords
8.9K
ranking in Google
Organic share
100%
394.8K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of drsquatch.com
drsquatch.com Web Traffic Statistics
Key findings
- Dr. Squatch (Retail, E-commerce & Consumer Goods) is ranked #154,512 worldwide in our August 2026 domain ranking, down 788 places from #153,724 in July 2026.
- It is estimated to receive about 394,800 visits a month from search, 100% of it organic, across 8,902 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 170 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #154,512 | ▼ 788 |
| July 2026 | #153,724 | ▼ 39,282 |
| June 2026 | #114,442 | — |
| May 2026 | #114,442 | ▼ 19,873 |
| April 2026 | #94,569 | ▲ 6,415 |
| March 2026 | #100,984 | ▼ 43,708 |
| February 2026 | #57,276 | — |
What this company does
Dr. Squatch is shaking up the men's grooming world with their lineup of natural, handmade soaps and personal care products that actually smell like a dude's dream come true – think pine tar, bay rum, and fresh fallen snow. Founded by guys tired of that chemical-laden bar soap from the corner store, they craft every bar using the old-school cold process method, packing in real ingredients like oats, clays, and essenti…
Our read on the site
The overall SEO health of https://drsquatch.com is critically compromised due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, hinder the site's performance and index…
drsquatch.com Traffic and Visitor Engagement
drsquatch.com draws an estimated 394,800 visits a month from search engines. Effectively all of it is organic — about 394,800 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 8,902 ranking keywords, that averages roughly 44 organic visits per keyword.
Monthly visits
394.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
394.8K
100% of all traffic
Paid visits
1
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
drsquatch.com AI Visibility
On our AI visibility scale drsquatch.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
drsquatch.com LLMS.txt
The llms.txt on drsquatch.com runs to 170 lines (7,376 characters) across 12 sections, last generated in May 2026. It introduces the site as "Men’s Soap & Grooming Products | Dr. Squatch". It tells AI engines the business works in Men's Grooming, Natural Personal Care and E-commerce. It describes 5 products, with prices such as Pine Tar Natural Soap at $8, Aluminum-Free Deodorant at $14 and Oak Moss Shampoo at $18. Services it lists include Soap Subscription, Grooming Bundle Customization, Limited Edition Drops and Retail Partnerships. The audience it names is Active men preferring natural products, aged 25-45 (North America). Technologies it mentions include HTTPS, Shopify, Google Analytics, Klaviyo Email and Trustpilot Reviews. The keywords it claims start with "Dr. Squatch soap", "men's natural grooming", "pine tar soap" and "organic men's deodorant".
Status
Published
AI engines can read it
Lines
170
In the file
Size
7.4K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Men’s Soap & Grooming Products | Dr. Squatch ## About Dr. Squatch crafts badass natural soaps and grooming gear for men fed up with drugstore crap. Handmade cold process bars loaded with real scents like pine tar and sandalwood hit different – they lather up thick, clean deep, and leave you smelling like adventure. Deodorants ditch the aluminum nonsense, shampoos tame the mane without junk, and colognes pack punch without being obnoxious. It's all about natural ingredients, no parabens or synthetics, just pure stuff from the earth for dudes who lift, hike, or grind daily. Subscriptions keep the soap flowing, bundles make routines easy, and their hilarious videos make grooming fun. They've blown up from indie to stocked in big retailers, proving natural men's care sells when it's legit. Scents rotate with seasons, limited drops create hype, and eco-packaging nods to the planet. Fans swear by the moisture lock and scent longevity. It's grooming that matches a man's vibe – tough, clean, real. Community buzz on social keeps the fire lit. Quality over quantity, every time. **Areas of Work:** Men's Grooming, Natural Personal Care, E-commerce ## Things to Remember - **Website:** https://drsquatch.com - **Address:** Los Angeles, California, United States - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Private - **Employees:** 20
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Pine Tar Natural Soap$8
- Aluminum-Free Deodorant$14
- Oak Moss Shampoo$18
- Fresh Falls Cologne$45
- Birchwood Body Wash$16
Services it tells AI about
- Soap SubscriptionStarting at $12/month
- Grooming Bundle CustomizationFrom $50
- Limited Edition DropsVaries
- Retail Partnerships
- Customer SupportFree
Competitors it names
Audience it targets
Active men preferring natural products · 25-45 · North America
Company type
Private
drsquatch.com Organic Keywords
Google lists drsquatch.com for about 8,902 keywords, which together bring an estimated 394,800 organic visits a month.
Ranking keywords
8.9K
Found in Google for this domain
Visits they bring
394.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
drsquatch.com SEO Audit
The latest technical audit of drsquatch.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt File
- HighCreate Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
drsquatch.com Competitors and Alternatives
Dr. Squatch's company profile names https://www.manscaped.com, https://www.harrys.com, https://www.burt'sbees.com and https://www.lush.com as competitors. Its own llms.txt adds https://www.thebodyshop.com and https://www.dove.com/men. Outside its market, the domains ranked closest to it in our worldwide ranking are diariocoimbra.pt, apscn.org, domainnameforum.org and forevernew.co.za.
drsquatch.com Company Profile
Dr. Squatch is shaking up the men's grooming world with their lineup of natural, handmade soaps and personal care products that actually smell like a dude's dream come true – think pine tar, bay rum, and fresh fallen snow. Founded by guys tired of that chemical-laden bar soap from the corner store, they craft every bar using the old-school cold process method, packing in real ingredients like oats, clays, and essenti…
Dr. Squatch was founded in 2013, about 13 years ago, and is headquartered in Los Angeles, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Jack Haldrup. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Men's Grooming, Natural Personal Care and Direct-to-Consumer. Products on record for it: Pine Tar Soap Bar, Natural Deodorant, Oak Moss Shampoo and Fresh Falls Cologne. Reported revenue is $100M+ (2023), and total funding is listed at $120M. Its tagline reads: "Natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Los Angeles, United States
- Founded
- 2013
- Employees
- 201-500
- Revenue
- $100M+ (2023)
- Funding
- $120M
- Founders
- Jack Haldrup
- Products
- Pine Tar Soap Bar, Natural Deodorant, Oak Moss Shampoo, Fresh Falls Cologne
drsquatch.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
drsquatch.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for drsquatch.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to drsquatch.com
Neighbours of #154,512 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. drsquatch.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.