Last updated: August 2026

Aug 2026

drsquatch.com — August 2026 traffic, keywords & AI visibility

Dr. SquatchRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-08

#154,512

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

394.8K

per month, estimated

Keywords

8.9K

ranking in Google

Organic share

100%

394.8K organic visits

LLMS.txt

Published

170 lines AI engines can read

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drsquatch.com Web Traffic Statistics

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Key findings

  • Dr. Squatch (Retail, E-commerce & Consumer Goods) is ranked #154,512 worldwide in our August 2026 domain ranking, down 788 places from #153,724 in July 2026.
  • It is estimated to receive about 394,800 visits a month from search, 100% of it organic, across 8,902 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 170 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
drsquatch.com global rank history
MonthRankMove
August 2026#154,512▼ 788
July 2026#153,724▼ 39,282
June 2026#114,442—
May 2026#114,442▼ 19,873
April 2026#94,569▲ 6,415
March 2026#100,984▼ 43,708
February 2026#57,276—

What this company does

Dr. Squatch is shaking up the men's grooming world with their lineup of natural, handmade soaps and personal care products that actually smell like a dude's dream come true – think pine tar, bay rum, and fresh fallen snow. Founded by guys tired of that chemical-laden bar soap from the corner store, they craft every bar using the old-school cold process method, packing in real ingredients like oats, clays, and essenti…

Our read on the site

The overall SEO health of https://drsquatch.com is critically compromised due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, hinder the site's performance and index…

Retail, E-commerce & Consumer GoodsMen's GroomingNatural Personal CareDirect-to-ConsumerPine Tar Soap BarNatural Deodorant

drsquatch.com Traffic and Visitor Engagement

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drsquatch.com draws an estimated 394,800 visits a month from search engines. Effectively all of it is organic — about 394,800 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 8,902 ranking keywords, that averages roughly 44 organic visits per keyword.

Monthly visits

394.8K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

394.8K

100% of all traffic

Paid visits

1

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

drsquatch.com AI Visibility

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On our AI visibility scale drsquatch.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

drsquatch.com LLMS.txt

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The llms.txt on drsquatch.com runs to 170 lines (7,376 characters) across 12 sections, last generated in May 2026. It introduces the site as "Men’s Soap & Grooming Products | Dr. Squatch". It tells AI engines the business works in Men's Grooming, Natural Personal Care and E-commerce. It describes 5 products, with prices such as Pine Tar Natural Soap at $8, Aluminum-Free Deodorant at $14 and Oak Moss Shampoo at $18. Services it lists include Soap Subscription, Grooming Bundle Customization, Limited Edition Drops and Retail Partnerships. The audience it names is Active men preferring natural products, aged 25-45 (North America). Technologies it mentions include HTTPS, Shopify, Google Analytics, Klaviyo Email and Trustpilot Reviews. The keywords it claims start with "Dr. Squatch soap", "men's natural grooming", "pine tar soap" and "organic men's deodorant".

Status

Published

AI engines can read it

Lines

170

In the file

Size

7.4K

Characters

Sections

12

Updated May 10, 2026

What the file says

# Men’s Soap & Grooming Products | Dr. Squatch

## About
Dr. Squatch crafts badass natural soaps and grooming gear for men fed up with drugstore crap. Handmade cold process bars loaded with real scents like pine tar and sandalwood hit different – they lather up thick, clean deep, and leave you smelling like adventure. Deodorants ditch the aluminum nonsense, shampoos tame the mane without junk, and colognes pack punch without being obnoxious. It's all about natural ingredients, no parabens or synthetics, just pure stuff from the earth for dudes who lift, hike, or grind daily. Subscriptions keep the soap flowing, bundles make routines easy, and their hilarious videos make grooming fun. They've blown up from indie to stocked in big retailers, proving natural men's care sells when it's legit. Scents rotate with seasons, limited drops create hype, and eco-packaging nods to the planet. Fans swear by the moisture lock and scent longevity. It's grooming that matches a man's vibe – tough, clean, real. Community buzz on social keeps the fire lit. Quality over quantity, every time.

**Areas of Work:** Men's Grooming, Natural Personal Care, E-commerce

## Things to Remember
- **Website:** https://drsquatch.com
- **Address:** Los Angeles, California, United States
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 20

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Men's GroomingNatural Personal CareE-commerce

Keywords it claims

Dr. Squatch soapmen's natural groomingpine tar soaporganic men's deodorantcold process bar soapeco-friendly men's skincaresustainable grooming productsbest natural soap for menmen's cologne naturalDr. Squatch subscription

Technologies

HTTPSShopifyGoogle AnalyticsKlaviyo EmailTrustpilot Reviews

Products it tells AI about

  • Pine Tar Natural Soap$8
  • Aluminum-Free Deodorant$14
  • Oak Moss Shampoo$18
  • Fresh Falls Cologne$45
  • Birchwood Body Wash$16

Services it tells AI about

  • Soap SubscriptionStarting at $12/month
  • Grooming Bundle CustomizationFrom $50
  • Limited Edition DropsVaries
  • Retail Partnerships
  • Customer SupportFree

Competitors it names

https://www.manscaped.comhttps://www.harrys.comhttps://www.burt'sbees.comhttps://www.lush.comhttps://www.thebodyshop.comhttps://www.dove.com/men

Audience it targets

Active men preferring natural products · 25-45 · North America

Company type

Private

drsquatch.com Organic Keywords

See all keywords

Google lists drsquatch.com for about 8,902 keywords, which together bring an estimated 394,800 organic visits a month.

Ranking keywords

8.9K

Found in Google for this domain

Visits they bring

394.8K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsMen's GroomingNatural Personal CareDirect-to-ConsumerPine Tar Soap BarNatural DeodorantOak Moss ShampooFresh Falls Cologne

drsquatch.com SEO Audit

Open full SEO report

The latest technical audit of drsquatch.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate Robots.txt File
  • HighCreate Sitemap.xml

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

drsquatch.com Competitors and Alternatives

Compare competitors

Dr. Squatch's company profile names https://www.manscaped.com, https://www.harrys.com, https://www.burt'sbees.com and https://www.lush.com as competitors. Its own llms.txt adds https://www.thebodyshop.com and https://www.dove.com/men. Outside its market, the domains ranked closest to it in our worldwide ranking are diariocoimbra.pt, apscn.org, domainnameforum.org and forevernew.co.za.

https://www.manscaped.com
https://www.harrys.com
https://www.burt'sbees.com
https://www.lush.com
https://www.thebodyshop.com
https://www.dove.com/men

drsquatch.com Company Profile

View full profile

Dr. Squatch is shaking up the men's grooming world with their lineup of natural, handmade soaps and personal care products that actually smell like a dude's dream come true – think pine tar, bay rum, and fresh fallen snow. Founded by guys tired of that chemical-laden bar soap from the corner store, they craft every bar using the old-school cold process method, packing in real ingredients like oats, clays, and essenti…

Dr. Squatch was founded in 2013, about 13 years ago, and is headquartered in Los Angeles, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Jack Haldrup. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Men's Grooming, Natural Personal Care and Direct-to-Consumer. Products on record for it: Pine Tar Soap Bar, Natural Deodorant, Oak Moss Shampoo and Fresh Falls Cologne. Reported revenue is $100M+ (2023), and total funding is listed at $120M. Its tagline reads: "Natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk".

Retail, E-commerce & Consumer GoodsMen's GroomingNatural Personal CareDirect-to-Consumer
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Los Angeles, United States
Founded
2013
Employees
201-500
Revenue
$100M+ (2023)
Funding
$120M
Founders
Jack Haldrup
Products
Pine Tar Soap Bar, Natural Deodorant, Oak Moss Shampoo, Fresh Falls Cologne

drsquatch.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to drsquatch.com

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