Last updated: September 2026
Global rank: Worldwide · 2026-09
#24,691
AI visibility: Grade A+
92
SEO health: Latest audit
83
Visits
893.1K
per month, estimated
Keywords
28.7K
ranking in Google
Organic share
100%
893.1K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of dove.com
dove.com Web Traffic Statistics
Key findings
- Dove (Personal Care) is ranked #24,691 worldwide in our September 2026 domain ranking, inside the top 100,000, down 598 places from #24,093 in August 2026.
- It is estimated to receive about 893,100 visits a month from search, 100% of it organic, across 28,700 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 83/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #24,691 | ▼ 598 |
| August 2026 | #24,093 | ▼ 3,022 |
| July 2026 | #21,071 | ▼ 160 |
| June 2026 | #20,911 | — |
| May 2026 | #20,911 | ▼ 455 |
| April 2026 | #20,456 | ▲ 64 |
| March 2026 | #20,520 | ▲ 4,262 |
| February 2026 | #24,782 | — |
What this company does
Dove creates a variety of personal care products aimed at taking care of skin, hair, and the body as a whole. From body washes and beauty bars to deodorants and hair treatments, the company works on developing items that provide gentle cleaning and added moisture. These products come in different varieties to match what people need for their daily routines, whether it's something for sensitive skin or options that of…
Our read on the site
Significant improvements needed.
dove.com Traffic and Visitor Engagement
Search engines send dove.com an estimated 893,100 visits a month. Effectively all of it is organic — about 893,100 visits from unpaid results. Spread across 28,700 ranking keywords, that averages roughly 31 organic visits per keyword.
Monthly visits
893.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
893.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dove.com AI Visibility
dove.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
dove.com LLMS.txt
The llms.txt on dove.com runs to 149 lines (6,079 characters) across 12 sections, last generated in March 2026. It introduces the site as "Dove - Personal Care & Beauty Products". It tells AI engines the business works in Personal Care, Beauty and Consumer Goods. It describes 4 products, including Dove Body Wash, Dove Deodorant and Dove Moisturizer. Services it lists include Skin Care Consultation. The audience it names is Men, Women, Families, Individuals seeking personal care, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "personal care products", "skin care", "hair care" and "body wash".
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Dove - Personal Care & Beauty Products ## About Dove is a globally recognized personal care brand committed to celebrating authentic beauty and promoting self-esteem. The company offers a wide range of nourishing products, including body washes, deodorants, moisturizers, and hair care solutions, designed for all skin types. With a focus on body positivity, Dove uses high-quality ingredients to deliver effective and gentle care. Founded in 1957, Dove continues to inspire confidence and care for individuals worldwide. **Areas of Work:** Personal Care, Beauty, Consumer Goods ## Things to Remember - **Website:** https://dove.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 2000 employees - **Revenue:** $4.5B - **Hiring Status:** Yes, actively hiring ## Products - **Dove Body Wash** (Contact for pricing): A nourishing body wash that hydrates and cleanses the skin with gentle ingredients. - **Dove Deodorant** (Contact for pricing): Gentle deodorant for sensitive skin, offering long-lasting protection and care. - **Dove Moisturizer** (Contact for pricing): A deeply hydrating moisturizer that restores skin’s natural barrier for all-day softness. - **Dove Hair Care Shampoo** (Contact for pricing): Sulfate-free sh
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Dove Body WashContact for pricing
- Dove DeodorantContact for pricing
- Dove MoisturizerContact for pricing
- Dove Hair Care ShampooContact for pricing
Services it tells AI about
- Skin Care ConsultationContact for quote
Competitors it names
Audience it targets
Men, Women, Families, Individuals seeking personal care · All ages · Global
Company type
Private · actively hiring
dove.com Organic Keywords
Google lists dove.com for about 28,700 keywords, which together bring an estimated 893,100 organic visits a month.
Ranking keywords
28.7K
Found in Google for this domain
Visits they bring
893.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dove.com SEO Audit
The latest technical audit of dove.com scored 83 out of 100 overall. Performance is its weakest area at 56, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS
- HighLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
dove.com Competitors and Alternatives
Dove's company profile names nivea.com, loreal.com and pantene.com as competitors. Its own llms.txt adds olehenriksen.com, cetaphil.com and aveeno.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pangolin-sdk-toutiao-b.com, term.ooo, suninggslb.cn and vdownloaders.com.
dove.com Company Profile
Dove creates a variety of personal care products aimed at taking care of skin, hair, and the body as a whole. From body washes and beauty bars to deodorants and hair treatments, the company works on developing items that provide gentle cleaning and added moisture. These products come in different varieties to match what people need for their daily routines, whether it's something for sensitive skin or options that of…
Founded in 1957 (about 69 years ago), Dove is based in London, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Personal Care, with further tags for Beauty, Consumer Goods and B2C. Products on record for it: Body Wash, Deodorants, Moisturizers and Hair Care Products. Reported revenue is $4.5B (2023). Its tagline reads: "Skin, Hair & Body Care for Authentic Beauty".
- Sector
- Personal Care
- Headquarters
- London, United Kingdom
- Founded
- 1957
- Employees
- 1001-5000
- Revenue
- $4.5B (2023)
- Funding
- Not Disclosed
- Products
- Body Wash, Deodorants, Moisturizers, Hair Care Products
dove.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dove.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dove.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dove.com
Neighbours of #24,691 in our worldwide ranking — each with its own report.
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