Last updated: September 2026
Global rank: Worldwide · 2026-09
#81,155
AI visibility: Grade A
87
SEO health: Latest audit
83
Visits
57.1K
per month, estimated
Keywords
4.8K
ranking in Google
Organic share
100%
57.0K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of dainese.com
dainese.com Company Profile
Dainese produces clothing and protective gear aimed at motorcyclists, mountain bikers, and skiers. Their lineup covers jackets, pants, one-piece suits, gloves, and body armor pieces built to handle crashes, abrasion, and cold weather. The focus stays on making items that riders and athletes can wear for long stretches without feeling restricted, whether on pavement, dirt trails, or snow-covered slopes. Over time the…
Dainese was founded in 1972, about 54 years ago, and is headquartered in Vicenza, Italy. Its workforce is listed as between 501 and 1,000 employees. It was founded by Lino Dainese. Its profile files it under Sports Apparel, with further tags for Protective Gear, Outdoor Sports and E-commerce. Products on record for it: Motorcycle Protective Gear, Mountain Biking Apparel, Ski Clothing and Accessories and Footwear and Gloves. Reported revenue is $200M (2022). Its tagline reads: "Quality Motorcycle, Bike and Ski Clothing for Men and Women".
- Sector
- Sports Apparel
- Headquarters
- Vicenza, Italy
- Founded
- 1972
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- Not Disclosed
- Founders
- Lino Dainese
- Products
- Motorcycle Protective Gear, Mountain Biking Apparel, Ski Clothing and Accessories, Footwear and Gloves
dainese.com Web Traffic Statistics
Key findings
- Dainese (Sports Apparel) is ranked #81,155 worldwide in our September 2026 domain ranking, inside the top 100,000, up 3,563 places from #84,718 in August 2026.
- It is estimated to receive about 57,100 visits a month from search, 100% of it organic, across 4,814 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 149 lines.
- Its last technical audit scored 83/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #81,155 | ▲ 3,563 |
| August 2026 | #84,718 | ▼ 9,495 |
| July 2026 | #75,223 | ▼ 22,818 |
| June 2026 | #52,405 | — |
| May 2026 | #52,405 | ▲ 27,154 |
| April 2026 | #79,559 | ▼ 1,892 |
| March 2026 | #77,667 | ▲ 1,522 |
| February 2026 | #79,189 | — |
What this company does
Dainese produces clothing and protective gear aimed at motorcyclists, mountain bikers, and skiers. Their lineup covers jackets, pants, one-piece suits, gloves, and body armor pieces built to handle crashes, abrasion, and cold weather. The focus stays on making items that riders and athletes can wear for long stretches without feeling restricted, whether on pavement, dirt trails, or snow-covered slopes. Over time the…
Our read on the site
The overall SEO health of dainese.com is relatively strong, with high scores in accessibility and best practices. However, performance is a critical area for improvement, and there are several content gaps and technical issues that need to be addressed to enhance visibility and user experience.
dainese.com Traffic and Visitor Engagement
dainese.com draws an estimated 57,100 visits a month from search engines. Effectively all of it is organic — about 57,000 visits from unpaid results. Paid search contributes only about 18 visits a month. Spread across 4,814 ranking keywords, that averages roughly 12 organic visits per keyword.
Monthly visits
57.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
57.0K
100% of all traffic
Paid visits
18
0.03% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dainese.com AI Visibility
On our AI visibility scale dainese.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
dainese.com LLMS.txt
The llms.txt on dainese.com runs to 149 lines (6,966 characters) across 12 sections, last generated in March 2026. It introduces the site as "Dainese Official Website". It tells AI engines the business works in Sports Apparel, Protective Gear and Outdoor Sports. It describes 4 products, including Motorcycle Leather Jacket, Mountain Biking Helmet and Ski Protective Suit. Services it lists include Custom Gear Fitting and Gear Maintenance and Repair. The audience it names is Sports Enthusiasts, Motorcycle Riders, Skiers, Mountain Bikers, aged 18-45 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Magento and AWS. The keywords it claims start with "motorcycle clothing", "bike gear", "ski clothing" and "motorcycle protection".
Status
Published
AI engines can read it
Lines
149
In the file
Size
7.0K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Dainese Official Website ## About Dainese is a globally recognized leader in designing and manufacturing high-quality protective gear and clothing for motorcycle riders, mountain bikers, and skiers. Founded in 1972, the company combines innovative technology with advanced materials to ensure maximum safety and comfort for outdoor sports enthusiasts. Dainese is committed to enhancing the experience of sports lovers through premium products tailored for both men and women. With a presence in over 50 countries, Dainese continues to set industry standards for performance and protection. **Areas of Work:** Sports Apparel, Protective Gear, Outdoor Sports ## Things to Remember - **Website:** https://dainese.com - **Address:** Via F.lli Zocca, 1, 36100 Vicenza VI, Italy - **Contact:** [email protected] - **Phone:** +39-0444-361111 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Rome - **Currency:** EUR - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Motorcycle Leather Jacket** (Contact for pricing): Premium leather jacket designed for motorcycle riders with integrated protective padding for maximum safety and comfort. - **Mountain Biking Helmet** (Contact for pricing): Lightweight and durable helmet for mountain bikers, offering superior head protection and ventilation. - **Ski Protectiv
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Motorcycle Leather JacketContact for pricing
- Mountain Biking HelmetContact for pricing
- Ski Protective SuitContact for pricing
- Motorcycle GlovesContact for pricing
Services it tells AI about
- Custom Gear FittingContact for quote
- Gear Maintenance and RepairContact for quote
Competitors it names
Audience it targets
Sports Enthusiasts, Motorcycle Riders, Skiers, Mountain Bikers · 18-45 · Global
Company type
Private · actively hiring
dainese.com Organic Keywords
Google lists dainese.com for about 4,814 keywords, which together bring an estimated 57,000 organic visits a month.
Ranking keywords
4.8K
Found in Google for this domain
Visits they bring
57.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dainese.com SEO Audit
The latest technical audit of dainese.com scored 83 out of 100 overall. Performance is its weakest area at 50, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighAdd Alt Text to Images
- CriticalOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
dainese.com Competitors and Alternatives
Dainese's company profile names alpinestars.com, revzilla.com and iconmotosports.com as competitors. Its own llms.txt adds cyclegear.com, motocard.com and sportbiketrackgear.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cnas.fr, tuktukhd.com, joincheckmate.com and shoplook.io.
dainese.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dainese.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dainese.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dainese.com
Neighbours of #81,155 in our worldwide ranking — each with its own report.
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