Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#85,943
AI visibility: Grade A
84
SEO health: Latest audit
86
Visits
129.1K
per month, estimated
Keywords
2.0K
ranking in Google
Organic share
100%
129.1K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of bat.com
A snapshot of how bat.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
British American Tobacco operates as a major player in the consumer goods sector with a focus on tobacco and nicotine items. The business involves manufacturing, marketing, and selling a variety of products that include conventional cigarettes as well as other nicotine delivery options. With facilities and teams spread across many countries, they handle everything from sourcing materials to getting finished goods int…
Our read on the site
Good foundation with room for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
129.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
129.1K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.0K
Found in Google for this domain
Visits they bring
129.1K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
British American Tobacco operates as a major player in the consumer goods sector with a focus on tobacco and nicotine items. The business involves manufacturing, marketing, and selling a variety of products that include conventional cigarettes as well as other nicotine delivery options. With facilities and teams spread across many countries, they handle everything from sourcing materials to getting finished goods int…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bat.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #85,943 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
83/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Apr 21, 2026
# British American Tobacco ## About British American Tobacco (BAT) is a leading global manufacturer and distributor of tobacco and nicotine products, serving millions of consumers across 180 countries. The company is committed to innovation by developing reduced-risk alternatives such as vaping products, heated tobacco, and nicotine pouches to minimize the health impact of smoking. With a focus on sustainability and a diverse portfolio of consumer goods, BAT maintains its position as a key player in the evolving nicotine market. **Areas of Work:** Tobacco, Consumer Goods, Manufacturing ## Things to Remember - **Website:** https://bat.com - **Address:** Globe House, 4 Temple Place, London, WC2R 2PG, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM GMT - **Timezone:** Europe/London - **Currency:** USD - **Company Type:** Public - **Employees:** 55,000 employees - **Revenue:** $25.2B - **Hiring Status:** Yes, actively hiring ## Products - **Cigarettes** (Varies by market and brand): Traditional combustible tobacco cigarettes available in various brands worldwide. - **Vaping Products** (Contact for pricing): Electronic cigarettes and e-liquids offering smoke-free nicotine delivery. - **Heated Tobacco Products** (Contact for pricing): Innovative products that heat tobacco without burning, such as glo devices. - **Nicotine Pouche
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Adult consumers, smokers seeking alternatives · 21-65 · Global
Company type
Public · actively hiring