Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#238,746
AI visibility: Grade A+
95
SEO health: Latest audit
71
Visits
3.8K
per month, estimated
Keywords
2.6K
ranking in Google
Organic share
100%
3.8K organic visits
LLMS.txt
Published
154 lines AI engines can read
You're seeing the free preview of businessdesk.co.nz
A snapshot of how businessdesk.co.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
BusinessDesk operates as New Zealand’s dedicated source for business and political economy reporting. The publication produces daily news stories, market updates from the NZX, and commentary that examines how policy decisions shape commercial outcomes. Its journalists track company performance, regulatory changes, and economic indicators, turning raw data into readable accounts that highlight what matters for local e…
Our read on the site
The overall SEO health of businessdesk.co.nz is moderate, with a strong accessibility score but significant performance issues that hinder user experience. The site has a solid SEO score, indicating good practices, but there are several areas for improvement, particularly in content gaps and technical optimizations.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
3.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.8K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
154
In the file
Size
7.0K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.6K
Found in Google for this domain
Visits they bring
3.8K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
BusinessDesk operates as New Zealand’s dedicated source for business and political economy reporting. The publication produces daily news stories, market updates from the NZX, and commentary that examines how policy decisions shape commercial outcomes. Its journalists track company performance, regulatory changes, and economic indicators, turning raw data into readable accounts that highlight what matters for local e…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for businessdesk.co.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #238,746 in our worldwide ranking — each with its own report.
You are looking at one domain. businessdesk.co.nz competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 23, 2026
# BusinessDesk NZ ## About BusinessDesk is New Zealand's leading independent source for business news, market analysis, and political economy insights. It delivers daily updates on NZX stocks, economic forecasts, and the impact of government policies on businesses. The platform caters to entrepreneurs, investors, and executives with in-depth commentary and exclusive reports. Subscriptions provide premium access to ad-free content and expert analysis. Covering topics from sustainable practices to digital transformation, BusinessDesk helps users navigate NZ's dynamic business environment. Its mobile app ensures seamless access to breaking news. The site's rigorous journalism sets it apart from general news outlets. Readers gain actionable intelligence on trends like inflation and entrepreneurship. BusinessDesk builds a community of informed decision-makers. It emphasizes the interplay between politics and commerce in NZ. **Areas of Work:** Business News, Financial Analysis, Political Economy, NZX Markets ## Things to Remember - **Website:** https://businessdesk.co.nz - **Address:** Auckland, New Zealand - **Contact:** - **Phone:** - **Hours:** 24/7 Digital - **Timezone:** NZST - **Currency:** NZD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Premium Subscription** (Contact for pricin
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Business professionals, investors, executives · 25-65 · New Zealand
Company type
Private