Last updated: August 2026

Aug 2026

borussia.de — August 2026 traffic, keywords & AI visibility

Borussia DortmundSports, Fitness & Recreation

Global rank: Worldwide · 2026-08

#80,441

AI visibility: Grade D

56

SEO health: Not audited

—

Visits

3.4K

per month, estimated

Keywords

1.4K

ranking in Google

Organic share

100%

3.4K organic visits

LLMS.txt

Published

148 lines AI engines can read

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borussia.de Web Traffic Statistics

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Key findings

  • Borussia Dortmund (Sports, Fitness & Recreation) is ranked #80,441 worldwide in our August 2026 domain ranking, inside the top 100,000, up 5,307 places from #85,748 in July 2026.
  • It is estimated to receive about 3,367 visits a month from search, 100% of it organic, across 1,372 ranking keywords.
  • Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 148 lines.
borussia.de global rank history
MonthRankMove
August 2026#80,441▲ 5,307
July 2026#85,748▲ 10,620
June 2026#96,368—
May 2026#96,368▼ 11,874
April 2026#84,494▼ 2,420
March 2026#82,074▲ 27,614
February 2026#109,688—

What this company does

Borussia Dortmund started out as a local club in the Ruhr area and grew into one of Germany's biggest names in football. The team plays home games at Signal Iduna Park, which fills up every matchday with fans who call themselves the Yellow Wall. Over the years they've won multiple Bundesliga titles and the Champions League once, building a reputation for attacking football and youth development. The club runs its own…

borussia.de Traffic and Visitor Engagement

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Search engines send borussia.de an estimated 3,367 visits a month. Effectively all of it is organic — about 3,367 visits from unpaid results. Spread across 1,372 ranking keywords, that averages roughly 2.5 organic visits per keyword.

Monthly visits

3.4K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

3.4K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

borussia.de AI Visibility

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borussia.de scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

56out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile16/25

5/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data0/5

Not detected

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borussia.de LLMS.txt

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The llms.txt on borussia.de runs to 148 lines (7,633 characters) across 12 sections, last generated in June 2026. It introduces the site as "Borussia Dortmund Official Site". It tells AI engines the business works in Professional Football, Sports Entertainment and Fan Merchandise. It describes 4 products, including Home Jersey, Away Jersey and Stadium Tour. Services it lists include Hospitality Packages, Youth Academy Camps and Corporate Events. Technologies it mentions include Website CMS, E-commerce Platform and Ticketing System. The keywords it claims start with "borussia dortmund", "bvb", "bundesliga" and "signal iduna park".

Status

Published

AI engines can read it

Lines

148

In the file

Size

7.6K

Characters

Sections

12

Updated Jun 2, 2026

What the file says

# Borussia Dortmund Official Site

## About
Borussia Dortmund started out as a local club in the Ruhr area and grew into one of Germany's biggest names in football. The team plays home games at Signal Iduna Park, which fills up every matchday with fans who call themselves the Yellow Wall. Over the years they've won multiple Bundesliga titles and the Champions League once, building a reputation for attacking football and youth development. The club runs its own academy that has produced players like Lewandowski and Haaland before they moved on. Revenue comes mainly from match tickets, TV rights, sponsorship deals and a big range of fan merchandise sold worldwide. They keep ticket prices lower than most top European clubs so regular supporters can still afford to go. The board answers to the members, which is the traditional German model and keeps things grounded. Partnerships with companies like Puma and Evonik have been around for a long time and help fund the squad. On the pitch the focus stays on high pressing and quick transitions rather than just buying the most expensive names. Off the pitch they run community projects in Dortmund and the surrounding region to stay connected with local kids. Digital channels let fans from Asia and the US follow every training session and press conference. The club also operates a museum and stadium tours that bring in visitors year round. 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Professional FootballSports EntertainmentFan Merchandise

Keywords it claims

borussia dortmundbvbbundesligasignal iduna parkyellow wallechte liebedortmund footballgerman soccerchampions leaguefootball merchandise

Technologies

Website CMSE-commerce PlatformTicketing System

Products it tells AI about

  • Home JerseyContact for pricing
  • Away JerseyContact for pricing
  • Stadium TourContact for pricing
  • Museum TicketContact for pricing

Services it tells AI about

  • Hospitality PackagesContact for pricing
  • Youth Academy CampsContact for pricing
  • Corporate EventsContact for pricing

Competitors it names

fcbarcelona.comrealmadrid.comfcbayern.commanutd.comliverpoolfc.comjuventus.com

Company type

Private

borussia.de Organic Keywords

See all keywords

Google lists borussia.de for about 1,372 keywords, which together bring an estimated 3,367 organic visits a month.

Ranking keywords

1.4K

Found in Google for this domain

Visits they bring

3.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Sports, Fitness & RecreationMedia, Entertainment & GamingProfessional FootballSports Entertainment

borussia.de Competitors and Alternatives

Compare competitors

Borussia Dortmund's company profile names fcbarcelona.com, realmadrid.com, fcbayern.com and manutd.com as competitors. Its own llms.txt adds liverpoolfc.com and juventus.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ringostat.net, pinterest.co.kr, countyoffice.org and betssonapp.net.

fcbarcelona.com
realmadrid.com
fcbayern.com
manutd.com
liverpoolfc.com
juventus.com

borussia.de Company Profile

View full profile

Borussia Dortmund started out as a local club in the Ruhr area and grew into one of Germany's biggest names in football. The team plays home games at Signal Iduna Park, which fills up every matchday with fans who call themselves the Yellow Wall. Over the years they've won multiple Bundesliga titles and the Champions League once, building a reputation for attacking football and youth development. The club runs its own…

Founded in 1909 (about 117 years ago), Borussia Dortmund is based in Dortmund, Germany. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Sports, Fitness & Recreation, with further tags for Media, Entertainment & Gaming; Professional Football; and Sports Entertainment. Reported revenue is '€500M (2024)'. Its tagline reads: "Echte Liebe since 1909".

Sports, Fitness & RecreationMedia, Entertainment & GamingProfessional FootballSports Entertainment
Sector
Sports, Fitness & Recreation
Headquarters
Dortmund, Germany
Founded
1909
Employees
501-1000
Revenue
'€500M (2024)'
Funding
Not Disclosed

borussia.de Traffic by Country

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Top customer markets

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