Last updated: August 2026
Global rank: Worldwide · 2026-08
#80,441
AI visibility: Grade D
56
SEO health: Not audited
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Visits
3.4K
per month, estimated
Keywords
1.4K
ranking in Google
Organic share
100%
3.4K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of borussia.de
borussia.de Web Traffic Statistics
Key findings
- Borussia Dortmund (Sports, Fitness & Recreation) is ranked #80,441 worldwide in our August 2026 domain ranking, inside the top 100,000, up 5,307 places from #85,748 in July 2026.
- It is estimated to receive about 3,367 visits a month from search, 100% of it organic, across 1,372 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 148 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #80,441 | ▲ 5,307 |
| July 2026 | #85,748 | ▲ 10,620 |
| June 2026 | #96,368 | — |
| May 2026 | #96,368 | ▼ 11,874 |
| April 2026 | #84,494 | ▼ 2,420 |
| March 2026 | #82,074 | ▲ 27,614 |
| February 2026 | #109,688 | — |
What this company does
Borussia Dortmund started out as a local club in the Ruhr area and grew into one of Germany's biggest names in football. The team plays home games at Signal Iduna Park, which fills up every matchday with fans who call themselves the Yellow Wall. Over the years they've won multiple Bundesliga titles and the Champions League once, building a reputation for attacking football and youth development. The club runs its own…
borussia.de Traffic and Visitor Engagement
Search engines send borussia.de an estimated 3,367 visits a month. Effectively all of it is organic — about 3,367 visits from unpaid results. Spread across 1,372 ranking keywords, that averages roughly 2.5 organic visits per keyword.
Monthly visits
3.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
borussia.de AI Visibility
borussia.de scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
borussia.de LLMS.txt
The llms.txt on borussia.de runs to 148 lines (7,633 characters) across 12 sections, last generated in June 2026. It introduces the site as "Borussia Dortmund Official Site". It tells AI engines the business works in Professional Football, Sports Entertainment and Fan Merchandise. It describes 4 products, including Home Jersey, Away Jersey and Stadium Tour. Services it lists include Hospitality Packages, Youth Academy Camps and Corporate Events. Technologies it mentions include Website CMS, E-commerce Platform and Ticketing System. The keywords it claims start with "borussia dortmund", "bvb", "bundesliga" and "signal iduna park".
Status
Published
AI engines can read it
Lines
148
In the file
Size
7.6K
Characters
Sections
12
Updated Jun 2, 2026
What the file says
# Borussia Dortmund Official Site ## About Borussia Dortmund started out as a local club in the Ruhr area and grew into one of Germany's biggest names in football. The team plays home games at Signal Iduna Park, which fills up every matchday with fans who call themselves the Yellow Wall. Over the years they've won multiple Bundesliga titles and the Champions League once, building a reputation for attacking football and youth development. The club runs its own academy that has produced players like Lewandowski and Haaland before they moved on. Revenue comes mainly from match tickets, TV rights, sponsorship deals and a big range of fan merchandise sold worldwide. They keep ticket prices lower than most top European clubs so regular supporters can still afford to go. The board answers to the members, which is the traditional German model and keeps things grounded. Partnerships with companies like Puma and Evonik have been around for a long time and help fund the squad. On the pitch the focus stays on high pressing and quick transitions rather than just buying the most expensive names. Off the pitch they run community projects in Dortmund and the surrounding region to stay connected with local kids. Digital channels let fans from Asia and the US follow every training session and press conference. The club also operates a museum and stadium tours that bring in visitors year round.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Home JerseyContact for pricing
- Away JerseyContact for pricing
- Stadium TourContact for pricing
- Museum TicketContact for pricing
Services it tells AI about
- Hospitality PackagesContact for pricing
- Youth Academy CampsContact for pricing
- Corporate EventsContact for pricing
Competitors it names
Company type
Private
borussia.de Organic Keywords
Google lists borussia.de for about 1,372 keywords, which together bring an estimated 3,367 organic visits a month.
Ranking keywords
1.4K
Found in Google for this domain
Visits they bring
3.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
borussia.de Competitors and Alternatives
Borussia Dortmund's company profile names fcbarcelona.com, realmadrid.com, fcbayern.com and manutd.com as competitors. Its own llms.txt adds liverpoolfc.com and juventus.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ringostat.net, pinterest.co.kr, countyoffice.org and betssonapp.net.
borussia.de Company Profile
Borussia Dortmund started out as a local club in the Ruhr area and grew into one of Germany's biggest names in football. The team plays home games at Signal Iduna Park, which fills up every matchday with fans who call themselves the Yellow Wall. Over the years they've won multiple Bundesliga titles and the Champions League once, building a reputation for attacking football and youth development. The club runs its own…
Founded in 1909 (about 117 years ago), Borussia Dortmund is based in Dortmund, Germany. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Sports, Fitness & Recreation, with further tags for Media, Entertainment & Gaming; Professional Football; and Sports Entertainment. Reported revenue is '€500M (2024)'. Its tagline reads: "Echte Liebe since 1909".
- Sector
- Sports, Fitness & Recreation
- Headquarters
- Dortmund, Germany
- Founded
- 1909
- Employees
- 501-1000
- Revenue
- '€500M (2024)'
- Funding
- Not Disclosed
borussia.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
borussia.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for borussia.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
borussia.de SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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