Last updated: September 2026
Global rank: Worldwide · 2026-09
#750,587
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
1.6K
per month, estimated
Keywords
139
ranking in Google
Organic share
100%
1.6K organic visits
LLMS.txt
Published
83 lines AI engines can read
You're seeing the free preview of boldpenguin.com
boldpenguin.com Web Traffic Statistics
Key findings
- Bold Penguin (FinTech, Finance & Insurance) is ranked #750,587 worldwide in our September 2026 domain ranking, down 1,337 places from #749,250 in August 2026.
- It is estimated to receive about 1,594 visits a month from search, 100% of it organic, across 139 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 83 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #750,587 | ▼ 1,337 |
| August 2026 | #749,250 | ▲ 132,169 |
| July 2026 | #881,419 | ▼ 279,986 |
| June 2026 | #601,433 | — |
| May 2026 | #601,433 | ▼ 42,589 |
| April 2026 | #558,844 | ▼ 61,874 |
| March 2026 | #496,970 | ▼ 37,854 |
| February 2026 | #459,116 | — |
What this company does
Bold Penguin delivers cutting-edge insurance software that streamlines quoting, lead generation, and customer interactions for agents and brokers. Their platform integrates seamlessly into agency workflows, automating the heavy lifting of small commercial insurance quotes while keeping the human touch alive. Founded with a mission to make insurance sales faster and more efficient, they've built tools that cut down re…
Our read on the site
The SEO health of boldpenguin.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, the site lacks a proper technical setup, including a viewport meta tag, robots.txt, and sitemap, which severely impacts its search engine visibility.
boldpenguin.com Traffic and Visitor Engagement
boldpenguin.com draws an estimated 1,594 visits a month from search engines. Effectively all of it is organic — about 1,594 visits from unpaid results. Spread across 139 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
1.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
boldpenguin.com AI Visibility
On our AI visibility scale boldpenguin.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
boldpenguin.com LLMS.txt
The llms.txt on boldpenguin.com runs to 83 lines (4,017 characters) across 12 sections, last generated in May 2026. It introduces the site as "Bold Penguin - Insurance Technology Solutions". It tells AI engines the business works in InsurTech, Insurance Software and Sales Enablement. It describes 5 products, with prices such as Lead Flow at $99/month per user and Integration Hub at $50/month. Services it lists include Onboarding & Training, Carrier Appetite Expansion, Custom Integrations and Performance Optimization. The audience it names is Insurance brokers, agency principals, aged 25-55 (United States). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Redis. The keywords it claims start with "insurance software", "lead generation", "insurtech" and "insurance quoting".
Status
Published
AI engines can read it
Lines
83
In the file
Size
4.0K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Bold Penguin - Insurance Technology Solutions ## About Bold Penguin is shaking up the insurance world with tech that makes quoting small commercial policies a breeze for brokers and agents. Their platform handles everything from instant quotes to lead routing, pulling data from top carriers in real time. No more waiting on emails or phone tag—agents get competitive options fast, closing deals quicker. They focus on independent agencies serving SMBs, with tools that integrate into existing workflows without disruption. The value prop is clear: more quotes, better conversion, happier clients. Analytics help track what's working, while AI suggests next best actions. Security is tight for sensitive data, and support is top-notch. As insurtech grows, Bold Penguin stays broker-centric, avoiding the carrier-heavy bias of competitors. They've raised solid funding to scale, adding features like mobile quoting and personalization. Agencies report 2x lead growth and higher retention. It's practical insurtech that delivers measurable wins. Partnerships with carriers like Travelers and The Hartford broaden appetite. Customer success stories highlight real ROI. The team gets the pain points from years in the trenches. Future plans include expanding to personal lines. Bold Penguin turns insurance sales into a competitive edge. **Areas of Work:** InsurTech, Insurance Software, Sales Enable
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Quote EngineContact for pricing
- Lead Flow$99/month per user
- Sales CopilotIncluded in Enterprise
- Mobile QuoterContact for pricing
- Integration Hub$50/month
Services it tells AI about
- Onboarding & TrainingIncluded
- Carrier Appetite ExpansionCustom
- Custom IntegrationsQuote-based
- Performance Optimization$2K/quarter
- 24/7 SupportEnterprise add-on
Competitors it names
Audience it targets
Insurance brokers, agency principals · 25-55 · United States
Company type
Private
boldpenguin.com Organic Keywords
Google lists boldpenguin.com for about 139 keywords, which together bring an estimated 1,594 organic visits a month.
Ranking keywords
139
Found in Google for this domain
Visits they bring
1.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
boldpenguin.com SEO Audit
The latest technical audit of boldpenguin.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate and Submit a Sitemap
- HighAdd Robots.txt File
- CriticalImplement Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
boldpenguin.com Competitors and Alternatives
Bold Penguin's company profile names https://www.guidewire.com, https://www.insureon.com, https://www.coverwallet.com and https://www.thimble.com as competitors. Its own llms.txt adds https://www.hiscox.com and https://www.policygenius.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zenguidemarket.it, sovrahi.com, saratogarack.com and greatok01.com.
boldpenguin.com Company Profile
Bold Penguin delivers cutting-edge insurance software that streamlines quoting, lead generation, and customer interactions for agents and brokers. Their platform integrates seamlessly into agency workflows, automating the heavy lifting of small commercial insurance quotes while keeping the human touch alive. Founded with a mission to make insurance sales faster and more efficient, they've built tools that cut down re…
Bold Penguin was founded in 2016, about 10 years ago, and is headquartered in Columbus, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Drew Downes. Its profile files it under FinTech, Finance & Insurance, with further tags for Software & Internet, InsurTech and Insurance Software. Products on record for it: Quote Engine, Lead Flow and Sales Copilot. Total funding on record is $47M. Its tagline reads: "Transforming insurance sales with smart quoting and lead tech".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Columbus, United States
- Founded
- 2016
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- $47M
- Founders
- Drew Downes
- Products
- Quote Engine, Lead Flow, Sales Copilot
boldpenguin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
boldpenguin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for boldpenguin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to boldpenguin.com
Neighbours of #750,587 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. boldpenguin.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.