Last updated: September 2026
Global rank: Worldwide · 2026-09
#136,762
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
65
per month, estimated
Keywords
264
ranking in Google
Organic share
100%
65 organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of berner.eu
berner.eu Company Profile
Berner is a leading supplier of professional tools, chemicals, and consumables tailored for craftsmen, mobility, industry, and various professional sectors. The company provides high-quality products including power tools, hand tools, fasteners, adhesives, lubricants, and personal protective equipment. Serving professionals across automotive repair, manufacturing, construction, and maintenance, Berner emphasizes reli…
Berner was founded in 1957, about 69 years ago, and is headquartered in Essen, Germany. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Industrial Supplies, with further tags for Tools, Chemicals and B2B Distribution. Products on record for it: Power Tools, Hand Tools, Chemicals & Adhesives and Fasteners. Total funding on record is Bootstrapped. Its tagline reads: "Profi Handwerker: Spezialist für Werkzeuge und Chemie".
- Sector
- Industrial Supplies
- Headquarters
- Essen, Germany
- Founded
- 1957
- Employees
- 5001-10000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Power Tools, Hand Tools, Chemicals & Adhesives, Fasteners
berner.eu Web Traffic Statistics
Key findings
- Berner (Industrial Supplies) is ranked #136,762 worldwide in our September 2026 domain ranking, up 5,621 places from #142,383 in August 2026.
- It is estimated to receive about 65 visits a month from search, 100% of it organic, across 264 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 152 lines.
- Its last technical audit scored 0/100, with "Implement a robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #136,762 | ▲ 5,621 |
| August 2026 | #142,383 | ▼ 3,903 |
| July 2026 | #138,480 | ▼ 38,240 |
| June 2026 | #100,240 | — |
| May 2026 | #100,240 | ▼ 713 |
| April 2026 | #99,527 | ▲ 1,036 |
| March 2026 | #100,563 | ▲ 35,405 |
| February 2026 | #135,968 | — |
What this company does
Berner is a leading supplier of professional tools, chemicals, and consumables tailored for craftsmen, mobility, industry, and various professional sectors. The company provides high-quality products including power tools, hand tools, fasteners, adhesives, lubricants, and personal protective equipment. Serving professionals across automotive repair, manufacturing, construction, and maintenance, Berner emphasizes reli…
Our read on the site
The overall SEO health of berner.eu reveals several critical issues that need immediate attention, particularly in technical SEO aspects such as the absence of a robots.txt and sitemap.xml file. Additionally, while the on-page elements are generally well-structured, there are significant content gaps and missing alt at…
berner.eu Traffic and Visitor Engagement
berner.eu draws an estimated 65 visits a month from search engines. Effectively all of it is organic — about 65 visits from unpaid results. Spread across 264 ranking keywords, that averages roughly 0.2 organic visits per keyword.
Monthly visits
65
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
65
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
berner.eu AI Visibility
On our AI visibility scale berner.eu earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
berner.eu LLMS.txt
The llms.txt on berner.eu runs to 152 lines (6,304 characters) across 12 sections, last generated in April 2026. It introduces the site as "Profi Handwerker: Spezialist für Werkzeuge und Chemie | Berner Deutschland". It tells AI engines the business works in Industrial Tools, Chemicals, Professional Supplies, Mobility and Manufacturing. It describes 4 products, including Power Tools, Adhesives & Sealants and Fasteners. Services it lists include Mobile Sales, Product Training, Custom Procurement and App Ordering. The audience it names is Craftsmen, industrial professionals, aged 25-55 (Germany, Europe). Technologies it mentions include Mobile App (iOS/Android), E-commerce, Inventory Management and QR Scanning. The keywords it claims start with "werkzeuge", "chemie", "handwerker" and "profi tools".
Status
Published
AI engines can read it
Lines
152
In the file
Size
6.3K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# Profi Handwerker: Spezialist für Werkzeuge und Chemie | Berner Deutschland ## About Berner specializes in supplying professional tools and chemicals to craftsmen in mobility, industry, and other sectors. They offer a vast range of power tools, hand tools, fasteners, adhesives, cleaners, and PPE. The company serves automotive, manufacturing, and construction professionals with reliable products. Direct sales via mobile representatives ensure convenience. Their app enables quick scanning and ordering. Berner focuses on quality from top brands. Sustainability features in eco-products. Training and demos support customers. Logistics deliver fast across Europe. Compliance with standards is assured. Digital tools enhance efficiency. Innovation drives new offerings. Partnerships build loyalty. Catalog exceeds 100,000 items. Germany-centric with EU reach. Professional service differentiates them. Future emphasizes tech integration. Berner is trusted for trades. Growth via expansion planned. Value proposition centers on reliability. **Areas of Work:** Industrial Tools, Chemicals, Professional Supplies, Mobility, Manufacturing ## Things to Remember - **Website:** https://berner.eu - **Address:** Essen, Germany - **Contact:** - **Phone:** - **Hours:** - **Timezone:** CET - **Currency:** EUR - **Company Type:** Private - **Employees:** 8000 - **Revenue:** €500M+ - **Hiring Status:*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Power ToolsContact for pricing
- Adhesives & SealantsContact for pricing
- FastenersContact for pricing
- PPEContact for pricing
Services it tells AI about
- Mobile Sales
- Product Training
- Custom Procurement
- App Ordering
Competitors it names
Audience it targets
Craftsmen, industrial professionals · 25-55 · Germany, Europe
Company type
Private
berner.eu Organic Keywords
Google lists berner.eu for about 264 keywords, which together bring an estimated 65 organic visits a month.
Ranking keywords
264
Found in Google for this domain
Visits they bring
65
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
berner.eu SEO Audit
The latest technical audit of berner.eu scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a robots.txt file
- CriticalCreate a sitemap.xml
- HighOptimize page load time
- HighAdd alt text to images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
berner.eu Competitors and Alternatives
Berner's company profile names wuerth.de, hoffmann-group.com, bossard.com and conrad.com as competitors. Its own llms.txt adds rs-online.com and knipex.com. Outside its market, the domains ranked closest to it in our worldwide ranking are oasisnet.ru, sateraito.jp, pangolin.net and bn.br.
berner.eu Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
berner.eu Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for berner.eu yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to berner.eu
Neighbours of #136,762 in our worldwide ranking — each with its own report.
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