Last updated: August 2026
Global rank: Worldwide · 2026-08
#68,676
AI visibility: Grade A+
92
SEO health: Latest audit
76
Visits
968
per month, estimated
Keywords
421
ranking in Google
Organic share
100%
968 organic visits
LLMS.txt
Published
150 lines AI engines can read
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ampol.com.au Web Traffic Statistics
Key findings
- Ampol Limited (Oil & Energy) is ranked #68,676 worldwide in our August 2026 domain ranking, inside the top 100,000, up 19,046 places from #87,722 in July 2026.
- It is estimated to receive about 968 visits a month from search, 100% of it organic, across 421 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 76/100, with "Create a Compelling Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #68,676 | ▲ 19,046 |
| July 2026 | #87,722 | ▲ 26,242 |
| June 2026 | #113,964 | — |
| May 2026 | #113,964 | ▼ 11,161 |
| April 2026 | #102,803 | ▲ 1,767 |
| March 2026 | #104,570 | ▼ 69,005 |
| February 2026 | #35,565 | — |
What this company does
Ampol Limited is one of Australia's largest transport energy companies, specializing in the refining, distribution, and marketing of petroleum products. The company operates a vast network of service stations across the country, providing fuels such as petrol, diesel, and LPG to motorists, commercial fleets, and industrial customers. Ampol also offers a range of lubricants, bitumen, and specialty fuels tailored to va…
Our read on the site
The overall SEO health of ampol.com.au is moderate, with notable weaknesses in on-page optimization, particularly the absence of a meta description and a very short title. While the site is technically sound with HTTPS and a proper robots.txt and sitemap, there are significant opportunities for content expansion and ke…
ampol.com.au Traffic and Visitor Engagement
ampol.com.au draws an estimated 968 visits a month from search engines. Effectively all of it is organic — about 968 visits from unpaid results. Spread across 421 ranking keywords, that averages roughly 2.3 organic visits per keyword.
Monthly visits
968
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
968
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ampol.com.au AI Visibility
On our AI visibility scale ampol.com.au earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
ampol.com.au LLMS.txt
The llms.txt on ampol.com.au runs to 150 lines (7,102 characters) across 12 sections, last generated in April 2026. It introduces the site as "Ampol". It tells AI engines the business works in Oil & Gas, Energy Retail, Fuel Distribution and Petroleum Refining. It describes 4 products, including Ampol Premium 98, Ampol Diesel and Ampol Lubricants. Services it lists include Fuel Supply, Convenience Retail, EV Charging and Loyalty Programs. The audience it names is Drivers, Businesses, Industrial, aged All ages (Australia). Technologies it mentions include Cloudflare, Google Tag Manager, Salesforce, Adobe Analytics and WordPress. The keywords it claims start with "ampol fuel", "petrol stations australia", "diesel supplier" and "energy company". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
150
In the file
Size
7.1K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# Ampol ## About Ampol Limited is Australia's preeminent transport energy retailer and distributor, operating thousands of service stations nationwide. It refines and supplies petrol, diesel, aviation fuel, and marine fuels to a diverse clientele including retail drivers, commercial transport, and industrial sectors. Ampol's integrated operations span from its Lytton refinery to extensive marketing networks, ensuring reliable supply amid fluctuating global oil markets. The company emphasizes sustainability with initiatives in electric vehicle support, biofuels, and carbon reduction strategies. Ampol serves everyday consumers via Ampol and Ampol Foodary outlets, offering convenience items alongside fuels. Its B2B division caters to mining, agriculture, and logistics with tailored fuel solutions and lubricants. Renowned for quality and innovation, Ampol invests in technology for efficient distribution. The rebranding from Caltex underscores its independent Australian identity. Ampol champions safety standards and community programs. It navigates energy transition with hydrogen and renewables exploration. Customers value Ampol's loyalty rewards and app-based services. The company's robust infrastructure underpins national energy security. Ampol engages in policy advocacy for fuel infrastructure. Its workforce drives operational excellence across the supply chain. Ampol adapts to
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Ampol Premium 98Contact for pricing
- Ampol DieselContact for pricing
- Ampol LubricantsContact for pricing
- Ampol LPGContact for pricing
Services it tells AI about
- Fuel Supply
- Convenience Retail
- EV Charging
- Loyalty Programs
- Bitumen Supply
Competitors it names
Audience it targets
Drivers, Businesses, Industrial · All ages · Australia
Company type
Public
ampol.com.au Organic Keywords
Google lists ampol.com.au for about 421 keywords, which together bring an estimated 968 organic visits a month.
Ranking keywords
421
Found in Google for this domain
Visits they bring
968
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ampol.com.au SEO Audit
The latest technical audit of ampol.com.au scored 76 out of 100 overall. Performance is its weakest area at 69, while accessibility scores highest at 85. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalCreate a Compelling Meta Description
- HighOptimize Title Tag Length
- HighAdd Alt Text to Images
- HighImprove Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ampol.com.au Competitors and Alternatives
Ampol Limited's company profile names shell.com.au, bp.com, caltex.com.au and vivaenergy.com.au as competitors. Its own llms.txt adds unitedpetroleum.com.au, independentfuels.com.au and collex.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are pulsesservice.com, thedashcamstore.com, tobu.co.jp and synchronycredit.com.
ampol.com.au Company Profile
Ampol Limited is one of Australia's largest transport energy companies, specializing in the refining, distribution, and marketing of petroleum products. The company operates a vast network of service stations across the country, providing fuels such as petrol, diesel, and LPG to motorists, commercial fleets, and industrial customers. Ampol also offers a range of lubricants, bitumen, and specialty fuels tailored to va…
Ampol Limited was founded in 1936, about 90 years ago, and is headquartered in Sydney, Australia. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Oil & Energy, with further tags for Fuel Distribution, Petroleum Refining and Renewable Energy. Products on record for it: Ampol Premium Fuels, Lubricants and Bitumen. Reported revenue is $29B AUD (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Australia's leading transport energy provider".
- Sector
- Oil & Energy
- Headquarters
- Sydney, Australia
- Founded
- 1936
- Employees
- 5001-10000
- Revenue
- $29B AUD (2023)
- Funding
- Publicly Traded
- Products
- Ampol Premium Fuels, Lubricants, Bitumen
ampol.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ampol.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ampol.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ampol.com.au
Neighbours of #68,676 in our worldwide ranking — each with its own report.
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