Last updated: August 2026
Global rank: Worldwide · 2026-08
#68,643
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
120
per month, estimated
Keywords
3
ranking in Google
Organic share
100%
120 organic visits
LLMS.txt
Published
78 lines AI engines can read
You're seeing the free preview of 21.com
21.com Web Traffic Statistics
Key findings
- 21.com (Media, Entertainment & Gaming) is ranked #68,643 worldwide in our August 2026 domain ranking, inside the top 100,000, up 61,640 places from #130,283 in July 2026.
- It is estimated to receive about 120 visits a month from search, 100% of it organic, across 3 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 78 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #68,643 | ▲ 61,640 |
| July 2026 | #130,283 | ▲ 397,397 |
| June 2026 | #527,680 | — |
| May 2026 | #527,680 | ▲ 198,236 |
| April 2026 | #725,916 | ▼ 45,134 |
| March 2026 | #680,782 | ▼ 68,671 |
| February 2026 | #612,111 | — |
What this company does
21.com has been running an online casino and betting site for years now. They focus on delivering casino games, sports betting options, and live dealer tables to players who want a no-fuss experience. The platform works across desktop and mobile so people can play or bet wherever they happen to be. Over time they have added more game types and improved the live sections to match what regular users actually ask for. T…
Our read on the site
The website 21.com exhibits significant SEO deficiencies, including missing essential on-page elements such as title and meta descriptions, as well as a lack of structured content. Additionally, critical technical components like robots.txt and sitemap.xml are absent, which could hinder search engine indexing and user…
21.com Traffic and Visitor Engagement
21.com draws an estimated 120 visits a month from search engines. Effectively all of it is organic — about 120 visits from unpaid results. Spread across 3 ranking keywords, that averages roughly 40 organic visits per keyword.
Monthly visits
120
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
120
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
21.com AI Visibility
On our AI visibility scale 21.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
21.com LLMS.txt
The llms.txt on 21.com runs to 78 lines (3,660 characters) across 12 sections, last generated in May 2026. It introduces the site as "21.com - Online Casino & Sports Betting". It tells AI engines the business works in Online Casinos, Sports Betting and Live Gaming. It describes 4 products, including Online Slots, Sportsbook and Live Dealer Casino. Services it lists include Customer Support, Responsible Gambling Tools and Payment Processing. The audience it names is Adult entertainment seekers, aged 21+ (Global regulated markets). Technologies it mentions include HTTPS. The keywords it claims start with "online casinos", "sports betting", "live dealer games" and "mobile gaming".
Status
Published
AI engines can read it
Lines
78
In the file
Size
3.7K
Characters
Sections
12
Updated May 19, 2026
What the file says
# 21.com - Online Casino & Sports Betting ## About 21.com runs a direct online casino and sports betting platform that focuses on everyday players. The site offers hundreds of slots, classic table games, and a full sportsbook covering football, basketball, and other major leagues. Live dealer tables stream in real time with actual croupiers so users get the feel of a real casino floor. Mobile play works smoothly on phones and tablets without needing a separate app download. Bonuses rotate regularly and usually include deposit matches plus free spins on popular slots. The team pays attention to local gambling rules and blocks access where required. Support staff answer questions through live chat during peak hours and email the rest of the time. Security uses standard encryption to protect deposits and personal details. Responsible gambling features let players set limits or take breaks when they want. New games get added every few weeks from well-known providers. Sports markets include both pre-match and in-play betting with competitive odds. Loyalty rewards give regular users cashback and extra spins based on activity. The whole experience stays simple so people do not get lost in menus or complicated features. Overall the platform aims to deliver reliable entertainment without unnecessary extras. **Areas of Work:** Online Casinos, Sports Betting, Live Gaming ## Things to R
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Online SlotsContact for pricing
- SportsbookContact for pricing
- Live Dealer CasinoContact for pricing
- Mobile GamingContact for pricing
Services it tells AI about
- Customer SupportFree
- Responsible Gambling ToolsFree
- Payment ProcessingFree
Competitors it names
Audience it targets
Adult entertainment seekers · 21+ · Global regulated markets
Company type
Private
21.com Organic Keywords
Google lists 21.com for about 3 keywords, which together bring an estimated 120 organic visits a month.
Ranking keywords
3
Found in Google for this domain
Visits they bring
120
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
21.com SEO Audit
The latest technical audit of 21.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
- MediumAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
21.com Competitors and Alternatives
21.com's company profile names https://www.bovada.lv, https://www.betonline.ag, https://www.888casino.com and https://www.paddypower.com as competitors. Its own llms.txt adds https://www.unibet.com and https://www.williamhill.com. Outside its market, the domains ranked closest to it in our worldwide ranking are earthtimes.org, shop2gether.com.br, playersync.io and davidbowie.com.
21.com Company Profile
21.com has been running an online casino and betting site for years now. They focus on delivering casino games, sports betting options, and live dealer tables to players who want a no-fuss experience. The platform works across desktop and mobile so people can play or bet wherever they happen to be. Over time they have added more game types and improved the live sections to match what regular users actually ask for. T…
21.com was founded in 2010, about 16 years ago. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Online Casinos, Sports Betting, Live Dealer Games and Mobile Gaming. Total funding on record is Bootstrapped. Its tagline reads: "Straightforward online casino and sports betting that keeps things simple".
- Sector
- Media, Entertainment & Gaming
- Founded
- 2010
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
21.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
21.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 21.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 21.com
Neighbours of #68,643 in our worldwide ranking — each with its own report.
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