Last updated: September 2026
Global rank: Worldwide · 2026-09
#195,587
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
12.8K
per month, estimated
Keywords
2.1K
ranking in Google
Organic share
100%
12.8K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of aceandtate.com
aceandtate.com Company Profile
Ace & Tate is a Dutch eyewear brand that's shaking up the glasses game by cutting out the middlemen and selling straight to you. They focus on stylish prescription glasses, sunglasses, and optical frames that blend fashion with function, all at prices that won't break the bank. Founded in Amsterdam, the company has grown into a go-to for anyone tired of overpriced designer labels, offering hundreds of designs updated…
Founded in 2012 (about 14 years ago), Ace & Tate is based in Amsterdam, Netherlands. Its workforce is listed as between 201 and 500 employees. It was founded by Lars Jensen. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Eyewear, Fashion Eyewear and Direct-to-Consumer. Products on record for it: Prescription Glasses, Sunglasses, Optical Frames and Kids Eyewear. Reported revenue is $100M (2023), and total funding is listed at $45M. Its tagline reads: "Direct-to-consumer eyewear with bold designs and fair prices".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2012
- Employees
- 201-500
- Revenue
- $100M (2023)
- Funding
- $45M
- Founders
- Lars Jensen
- Products
- Prescription Glasses, Sunglasses, Optical Frames, Kids Eyewear
aceandtate.com Web Traffic Statistics
Key findings
- Ace & Tate (Retail, E-commerce & Consumer Goods) is ranked #195,587 worldwide in our September 2026 domain ranking, up 978 places from #196,565 in August 2026.
- It is estimated to receive about 12,800 visits a month from search, 100% of it organic, across 2,113 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #195,587 | ▲ 978 |
| August 2026 | #196,565 | ▲ 3,483 |
| July 2026 | #200,048 | ▲ 11,147 |
| June 2026 | #211,195 | — |
| May 2026 | #211,195 | ▼ 3,323 |
| April 2026 | #207,872 | ▼ 20,591 |
| March 2026 | #187,281 | ▲ 32,217 |
| February 2026 | #219,498 | — |
What this company does
Ace & Tate is a Dutch eyewear brand that's shaking up the glasses game by cutting out the middlemen and selling straight to you. They focus on stylish prescription glasses, sunglasses, and optical frames that blend fashion with function, all at prices that won't break the bank. Founded in Amsterdam, the company has grown into a go-to for anyone tired of overpriced designer labels, offering hundreds of designs updated…
Our read on the site
The overall SEO health of the website is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, technical issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml significantly hinder the site's performance and visibility.
aceandtate.com Traffic and Visitor Engagement
Search engines send aceandtate.com an estimated 12,800 visits a month. Effectively all of it is organic — about 12,800 visits from unpaid results. Spread across 2,113 ranking keywords, that averages roughly 6.0 organic visits per keyword.
Monthly visits
12.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
12.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aceandtate.com AI Visibility
aceandtate.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
aceandtate.com LLMS.txt
The llms.txt on aceandtate.com runs to 81 lines (3,542 characters) across 12 sections, last generated in May 2026. It introduces the site as "Ace & Tate - Eyewear & Glasses". It tells AI engines the business works in Eyewear Retail, Fashion Accessories and Optical Services. It describes 5 products, with prices such as Prescription Glasses at $120-$200, Sunglasses at $100-$180 and Kids Glasses at $90-$150. Services it lists include Virtual Try-On, Prescription Upload, Home Try-On and In-Store Eye Exams. The audience it names is Urban fashion enthusiasts, aged 18-45 (Europe). Technologies it mentions include HTTPS, E-commerce Platform and Shopify-like CMS. The keywords it claims start with "eyewear", "glasses", "sunglasses" and "optical".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.5K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Ace & Tate - Eyewear & Glasses ## About Ace & Tate crafts stylish, affordable eyewear including prescription glasses, sunglasses, and fashion frames designed in-house. Launched in 2012 from Amsterdam, they disrupt traditional optical retail with direct-to-consumer sales, online customization, and chic stores across Europe. Their collections feature bold, seasonal designs for men, women, and kids, prioritizing quality lenses and sustainable materials. Customers get hassle-free prescription uploads, virtual try-ons, and home trial options. The brand stands out for blending high-street fashion with optical precision at half the price of luxury competitors. Expansion includes pop-ups, collabs, and a growing physical footprint. Ace & Tate appeals to style-savvy folks seeking unique specs without the markup. They handle everything from daily drivers to statement sunnies, with strong focus on fit and durability. Online shop is intuitive, backed by expert support. Sustainability efforts include recycled packaging and ethical sourcing. Reviews highlight comfort, value, and trendiness. Perfect for updating your look affordably. **Areas of Work:** Eyewear Retail, Fashion Accessories, Optical Services ## Things to Remember - **Website:** https://aceandtate.com - **Address:** Amsterdam, Netherlands - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** EUR - **Com
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Prescription Glasses$120-$200
- Sunglasses$100-$180
- Kids Glasses$90-$150
- Optical Frames$110-$190
- Lens Upgrades$50+
Services it tells AI about
- Virtual Try-OnFree
- Prescription UploadFree
- Home Try-OnFree
- In-Store Eye ExamsVaries
- Custom AdjustmentsFree
Competitors it names
Audience it targets
Urban fashion enthusiasts · 18-45 · Europe
Company type
Private
aceandtate.com Organic Keywords
Google lists aceandtate.com for about 2,113 keywords, which together bring an estimated 12,800 organic visits a month.
Ranking keywords
2.1K
Found in Google for this domain
Visits they bring
12.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aceandtate.com SEO Audit
The latest technical audit of aceandtate.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aceandtate.com Competitors and Alternatives
Ace & Tate's company profile names https://warbyparker.com, https://glassesusa.com, https://zennioptical.com and https://eyebuydirect.com as competitors. Its own llms.txt adds https://sunglasshut.com and https://mauijim.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kenteklaserstore.com, aapmr.org, runtime.org and mergr.com.
aceandtate.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aceandtate.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aceandtate.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to aceandtate.com
Neighbours of #195,587 in our worldwide ranking — each with its own report.
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