Last updated: August 2026
Global rank: Worldwide · 2026-08
#53,980
AI visibility: Grade A+
95
SEO health: Latest audit
82
Visits
748
per month, estimated
Keywords
257
ranking in Google
Organic share
100%
748 organic visits
LLMS.txt
Published
167 lines AI engines can read
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zooplus.it Web Traffic Statistics
Key findings
- zooplus Italia (Pet Supplies) is ranked #53,980 worldwide in our August 2026 domain ranking, inside the top 100,000, down 356 places from #53,624 in July 2026.
- It is estimated to receive about 748 visits a month from search, 100% of it organic, across 257 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 167 lines.
- Its last technical audit scored 82/100, with "Improve Accessibility Scores" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #53,980 | ▼ 356 |
| July 2026 | #53,624 | ▲ 2,878 |
| June 2026 | #56,502 | — |
| May 2026 | #56,502 | ▲ 4,782 |
| April 2026 | #61,284 | ▼ 786 |
| March 2026 | #60,498 | ▼ 11,577 |
| February 2026 | #48,921 | — |
What this company does
zooplus Italia stands out as a go-to online retailer for pet owners looking for top-quality food and supplies. They offer a massive selection of products for dogs, cats, small animals, birds, and even aquarium enthusiasts. From premium kibble to fun toys and cozy beds, it's all about keeping pets happy and healthy. The site makes shopping straightforward with clear categories and helpful filters. Customers love the c…
Our read on the site
The overall SEO health of zooplus.it is strong, with a high SEO score of 92/100 and a solid performance score of 85/100. However, there are several areas for improvement, particularly in accessibility and best practices, which could enhance user experience and search visibility.
zooplus.it Traffic and Visitor Engagement
Search engines send zooplus.it an estimated 748 visits a month. Effectively all of it is organic — about 748 visits from unpaid results. Spread across 257 ranking keywords, that averages roughly 2.9 organic visits per keyword.
Monthly visits
748
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
748
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
zooplus.it AI Visibility
zooplus.it scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
zooplus.it LLMS.txt
The llms.txt on zooplus.it runs to 167 lines (7,484 characters) across 12 sections, last generated in April 2026. It introduces the site as "zooplus.it". It tells AI engines the business works in Pet Supplies, E-commerce and Animal Nutrition. It describes 5 products, with prices such as Premium Dog Kibble at €25-€60/bag, Cat Litter at €10-€20 and Aquarium Filter at €30-€50. Services it lists include Free Shipping, Subscription Delivery, Easy Returns and Veterinary Advice. The audience it names is Pet owners, families with pets, aged 25-55 (Italy). Technologies it mentions include HTTPS, Robots.txt, Sitemap.xml, Viewport Meta and Core Web Vitals Optimized. The keywords it claims start with "cibo per animali", "cibo per cani", "cibo per gatti" and "accessori per animali". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
167
In the file
Size
7.5K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# zooplus.it ## About zooplus Italia brings the best in pet care right to your door with an extensive online store packed with food, toys, and gear for all kinds of animals. Specializing in dogs, cats, rodents, birds, and fish, they cater to every pet parent's needs with quality brands and smart pricing. Fast shipping and easy returns make it a favorite among Italian households. The selection spans everyday essentials to specialty items like grain-free diets or aquarium setups. Their app simplifies reordering favorites on the fly. Promotions keep costs down, especially for bulk buys. Expert advice sections help with nutrition and training. The company's roots in Europe mean reliable supply chains and fresh stock. Customer service responds quickly in Italian. Loyalty programs reward repeat shoppers. They're pushing green products amid rising demand. Mobile-first design ensures smooth browsing. Subscriptions automate feeding routines seamlessly. Veterinary lines support health issues effectively. Social engagement builds a fun community feel. Expansion plans hint at more local warehouses. Data-driven recommendations personalize shopping. Trust signals like secure payments abound. It's pet parenting made effortless and affordable. Market leadership grows steadily. **Areas of Work:** Pet Supplies, E-commerce, Animal Nutrition ## Things to Remember - **Website:** https://zooplus.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Premium Dog Kibble€25-€60/bag
- Cat Litter€10-€20
- Aquarium Filter€30-€50
- Rodent Bedding€5-€15
- Bird Toys€8-€25
Services it tells AI about
- Free ShippingFree
- Subscription DeliveryDiscounted
- Easy Returns
- Veterinary Advice
- Mobile App OrderingFree
Competitors it names
Audience it targets
Pet owners, families with pets · 25-55 · Italy
Company type
Public
zooplus.it Organic Keywords
Google lists zooplus.it for about 257 keywords, which together bring an estimated 748 organic visits a month.
Ranking keywords
257
Found in Google for this domain
Visits they bring
748
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
zooplus.it SEO Audit
The latest technical audit of zooplus.it scored 82 out of 100 overall. Accessibility is its weakest area at 74, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImprove Accessibility Scores
- CriticalOptimize Meta Descriptions
- HighFix Broken Links
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
zooplus.it Competitors and Alternatives
zooplus Italia's company profile names https://www.chewy.com, https://www.petco.com, https://www.petsmart.com and https://www.amazon.com as competitors. Its own llms.txt adds https://www.petsupermarket.com and https://www.walmart.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pixelbin.io, novoaltaysk.ru, gorp.jp and vmo2digital.co.uk.
zooplus.it Company Profile
zooplus Italia stands out as a go-to online retailer for pet owners looking for top-quality food and supplies. They offer a massive selection of products for dogs, cats, small animals, birds, and even aquarium enthusiasts. From premium kibble to fun toys and cozy beds, it's all about keeping pets happy and healthy. The site makes shopping straightforward with clear categories and helpful filters. Customers love the c…
Founded in 1999 (about 27 years ago), zooplus Italia is based in Munich, Germany. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Pet Supplies, with further tags for E-commerce, Retail and Pet Food. Products on record for it: Dog Food, Cat Food, Pet Accessories and Veterinary Diets. Reported revenue is $3.2B (2023 est.), and total funding is listed at Publicly Traded. Its tagline reads: "Everything your pet needs, delivered fast across Italy".
- Sector
- Pet Supplies
- Headquarters
- Munich, Germany
- Founded
- 1999
- Employees
- 1,001-5,000
- Revenue
- $3.2B (2023 est.)
- Funding
- Publicly Traded
- Products
- Dog Food, Cat Food, Pet Accessories, Veterinary Diets
zooplus.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
zooplus.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zooplus.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to zooplus.it
Neighbours of #53,980 in our worldwide ranking — each with its own report.
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