Last updated: September 2026
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zol.ru Company Profile
ZOL.RU stands as a cornerstone in Russia's real estate market, connecting millions of users with apartments, houses, and commercial spaces every day. Launched over two decades ago, the platform has evolved into a trusted hub where buyers, renters, and sellers come together seamlessly. From cozy urban flats in Moscow to spacious dachas in the countryside, it covers every corner of the country with detailed listings co…
ZOL.RU was founded in 2003, about 23 years ago, and is headquartered in Moscow, Russia. Its workforce is listed as between 101 and 250 employees. Its profile files it under Real Estate, with further tags for Classifieds, PropTech and Online Marketplace. Products on record for it: ZOL.RU Mobile App, Property Search Engine and Premium Listing Service. Total funding on record is Bootstrapped. Its tagline reads: "Russia's go-to spot for finding your next home or investment property".
- Sector
- Real Estate
- Headquarters
- Moscow, Russia
- Founded
- 2003
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- ZOL.RU Mobile App, Property Search Engine, Premium Listing Service
zol.ru Web Traffic Statistics
Key findings
- ZOL.RU (Real Estate) is ranked #150,218 worldwide in our September 2026 domain ranking, down 7,879 places from #142,339 in August 2026.
- It is estimated to receive about 1 visits a month from search, 100% of it organic, across 3 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 166 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #150,218 | ▼ 7,879 |
| August 2026 | #142,339 | ▲ 22,522 |
| July 2026 | #164,861 | ▲ 2,743 |
| June 2026 | #167,604 | — |
| May 2026 | #167,604 | ▼ 17,862 |
| April 2026 | #149,742 | ▲ 10,241 |
| March 2026 | #159,983 | ▼ 9,747 |
| February 2026 | #150,236 | — |
What this company does
ZOL.RU stands as a cornerstone in Russia's real estate market, connecting millions of users with apartments, houses, and commercial spaces every day. Launched over two decades ago, the platform has evolved into a trusted hub where buyers, renters, and sellers come together seamlessly. From cozy urban flats in Moscow to spacious dachas in the countryside, it covers every corner of the country with detailed listings co…
zol.ru Traffic and Visitor Engagement
zol.ru draws an estimated 1 visits a month from search engines. Effectively all of it is organic — about 1 visits from unpaid results. Spread across 3 ranking keywords, that averages roughly 0.3 organic visits per keyword.
Monthly visits
1
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
zol.ru AI Visibility
On our AI visibility scale zol.ru earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
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- → Run a full SEO scan — technical health is unscored until then.
zol.ru LLMS.txt
The llms.txt on zol.ru runs to 166 lines (8,595 characters) across 12 sections, last generated in May 2026. It introduces the site as "ZOL.RU - Real Estate Portal". It tells AI engines the business works in Real Estate, Online Classifieds, Property Marketplace and PropTech. It describes 5 products, with prices such as ZOL.RU Search App at Free, Listing Dashboard at Free basic / Premium from 500 RUB and Market Analytics at Free. Services it lists include Ad Posting, Premium Boost, Agent Verification and Mortgage Assistance. The audience it names is Buyers, renters, investors, real estate professionals, aged 25-55 (Russia). Technologies it mentions include Android, JavaScript, HTML5, Google Maps and PostgreSQL. The keywords it claims start with "zol.ru", "недвижимость россия", "купить квартиру москва" and "аренда дома спб".
Status
Published
AI engines can read it
Lines
166
In the file
Size
8.6K
Characters
Sections
12
Updated May 4, 2026
What the file says
# ZOL.RU - Real Estate Portal ## About ZOL.RU has been a key player in Russia's real estate scene since the early 2000s, offering a massive selection of properties for sale and rent. The site hosts listings for everything from studio apartments in big cities to large country homes and office spaces. Buyers appreciate the detailed filters for budget, location, and features, making it easy to narrow down options fast. Renters find short-term and long-term deals with clear terms upfront. Sellers and agents post ads effortlessly, reaching potential clients nationwide. The platform shines with real-time updates and photo galleries that give a true sense of each property. Market analytics help users spot good deals amid fluctuating prices. Mobile access via the Android app keeps users connected anytime. Trust is built through user reviews and verification badges on top listings. It's ideal for families relocating, young pros starting out, or businesses expanding. Tools like price comparators and neighborhood guides add real value. Customer service steps in when needed, from ad disputes to search tweaks. Over time, ZOL.RU has grown by listening to its community and rolling out fresh features. Integrations with maps and finance calculators streamline decisions. In Russia's vast market, it stands out for reliability and depth. Whether hunting bargains or luxury pads, users get comprehe
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ZOL.RU Search AppFree
- Listing DashboardFree basic / Premium from 500 RUB
- Market AnalyticsFree
- Virtual ToursContact for pricing
- Alert SystemFree
Services it tells AI about
- Ad Posting
- Premium BoostFrom 1000 RUB/week
- Agent VerificationSubscription
- Mortgage Assistance
- Property ValuationFree
Competitors it names
Audience it targets
Buyers, renters, investors, real estate professionals · 25-55 · Russia
Company type
Private
zol.ru Organic Keywords
Google lists zol.ru for about 3 keywords, which together bring an estimated 1 organic visits a month.
Ranking keywords
3
Found in Google for this domain
Visits they bring
1
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
zol.ru Competitors and Alternatives
ZOL.RU's company profile names cian.ru, avito.ru, domofond.ru and etagi.com as competitors. Its own llms.txt adds irr.ru and yandex.ru/realty. Outside its market, the domains ranked closest to it in our worldwide ranking are carbonads.com, stockq.org, superwhisper.com and provecom.com.br.
zol.ru Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
zol.ru Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zol.ru yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
zol.ru SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to zol.ru
Neighbours of #150,218 in our worldwide ranking — each with its own report.
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