Last updated: August 2026
Global rank: Worldwide · 2026-08
#274,372
AI visibility: Grade A
84
SEO health: Latest audit
69
Visits
11.5K
per month, estimated
Keywords
1.3K
ranking in Google
Organic share
100%
11.5K organic visits
LLMS.txt
Published
133 lines AI engines can read
You're seeing the free preview of zego.com
zego.com Web Traffic Statistics
Key findings
- Zego (Insurance) is ranked #274,372 worldwide in our August 2026 domain ranking, up 4,943 places from #279,315 in July 2026.
- It is estimated to receive about 11,500 visits a month from search, 100% of it organic, across 1,335 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 133 lines.
- Its last technical audit scored 69/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #274,372 | ▲ 4,943 |
| July 2026 | #279,315 | ▲ 5,970 |
| June 2026 | #285,285 | — |
| May 2026 | #285,285 | ▲ 93 |
| April 2026 | #285,378 | ▼ 4,880 |
| March 2026 | #280,498 | ▲ 20,595 |
| February 2026 | #301,093 | — |
What this company does
Zego provides insurance for new drivers and businesses throughout the UK. Their main offering centers on car policies that adapt to how people actually use their vehicles day to day. This helps those with less experience behind the wheel access cover that does not rely solely on traditional risk categories, which can sometimes lead to higher starting costs for recent test passers. The policies account for different l…
Our read on the site
Significant improvements needed. 1 critical issue.
zego.com Traffic and Visitor Engagement
zego.com draws an estimated 11,500 visits a month from search engines. Effectively all of it is organic — about 11,500 visits from unpaid results. Spread across 1,335 ranking keywords, that averages roughly 8.6 organic visits per keyword.
Monthly visits
11.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
zego.com AI Visibility
On our AI visibility scale zego.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
zego.com LLMS.txt
The llms.txt on zego.com runs to 133 lines (5,400 characters) across 12 sections, last generated in April 2026. It introduces the site as "Zego - Insurance Simplified for Drivers and Businesses". It tells AI engines the business works in Insurance, Fintech and Telematics. It describes 3 products, including Driver Car Insurance, Business Fleet Insurance and Telematics Insurance Solutions. The audience it names is Individuals, Businesses, Drivers, aged 18-54 (United Kingdom). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "driver car insurance", "flexible insurance", "telematics insurance" and "UK drivers".
Status
Published
AI engines can read it
Lines
133
In the file
Size
5.4K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# Zego - Insurance Simplified for Drivers and Businesses ## About Zego is an innovative insurance provider focused on simplifying coverage for drivers and businesses. With a mission to reward safer driving habits through telematics, Zego has gained the trust of over half a million drivers across the UK. The company offers flexible insurance solutions tailored to the needs of both individual drivers and businesses, ensuring peace of mind and financial protection on the road. **Areas of Work:** Insurance, Fintech, Telematics ## Things to Remember - **Website:** https://zego.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-1234-5678 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+0 - **Currency:** GBP - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Driver Car Insurance** (Contact for pricing): Flexible car insurance tailored for individual drivers, rewarding safe driving habits. - **Business Fleet Insurance** (Contact for pricing): Comprehensive insurance solutions for businesses with multiple vehicles. - **Telematics Insurance Solutions** (Contact for pricing): Insurance products that use telematics data to provide personalized coverage options. ## Services ## Keywords driver car insurance, flexible insurance, telematics insurance, UK drivers
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Driver Car InsuranceContact for pricing
- Business Fleet InsuranceContact for pricing
- Telematics Insurance SolutionsContact for pricing
Competitors it names
Audience it targets
Individuals, Businesses, Drivers · 18-54 · United Kingdom
Company type
Private · actively hiring
zego.com Organic Keywords
Google lists zego.com for about 1,335 keywords, which together bring an estimated 11,500 organic visits a month.
Ranking keywords
1.3K
Found in Google for this domain
Visits they bring
11.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
zego.com SEO Audit
The latest technical audit of zego.com scored 69 out of 100 overall. Performance is its weakest area at 48, while accessibility scores highest at 89. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighSet Up Robots.txt File
- HighOptimize Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
zego.com Competitors and Alternatives
Zego's company profile names cuvva.com, insurethebox.com and hastingsdirect.com as competitors. Its own llms.txt adds zurich.co.uk and axa.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are huaxuejia.cn, rutest.zone, cegetel.net and yelliisocialmediapromotion.shop.
zego.com Company Profile
Zego provides insurance for new drivers and businesses throughout the UK. Their main offering centers on car policies that adapt to how people actually use their vehicles day to day. This helps those with less experience behind the wheel access cover that does not rely solely on traditional risk categories, which can sometimes lead to higher starting costs for recent test passers. The policies account for different l…
Zego was founded in 2016, about 10 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 101 and 200 employees. It was founded by Sten Saar. Its profile files it under Insurance, with further tags for Fintech, Telematics and B2C. Products on record for it: Driver Car Insurance, Business Fleet Insurance and Telematics Insurance Solutions. Reported revenue is $20M (2022), and total funding is listed at $60M. Its tagline reads: "Zego makes insurance simple for drivers and businesses, with flexible cover and telematics that reward safer habits.".
- Sector
- Insurance
- Headquarters
- London, United Kingdom
- Founded
- 2016
- Employees
- 101-200
- Revenue
- $20M (2022)
- Funding
- $60M
- Founders
- Sten Saar
- Products
- Driver Car Insurance, Business Fleet Insurance, Telematics Insurance Solutions
zego.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
zego.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zego.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to zego.com
Neighbours of #274,372 in our worldwide ranking — each with its own report.
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