Last updated: September 2026
Global rank: Worldwide · 2026-09
#283,448
AI visibility: Grade A+
97
SEO health: Latest audit
77
Visits
192
per month, estimated
Keywords
273
ranking in Google
Organic share
100%
192 organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of yahoo.com.au
yahoo.com.au Web Traffic Statistics
Key findings
- Yahoo Australia (Internet Services) is ranked #283,448 worldwide in our September 2026 domain ranking, up 12,164 places from #295,612 in August 2026.
- It is estimated to receive about 192 visits a month from search, 100% of it organic, across 273 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 77/100, with "Implement a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #283,448 | ▲ 12,164 |
| August 2026 | #295,612 | ▼ 43,784 |
| July 2026 | #251,828 | ▼ 11,660 |
| June 2026 | #240,168 | — |
| May 2026 | #240,168 | ▼ 493 |
| April 2026 | #239,675 | ▼ 6,855 |
| March 2026 | #232,820 | ▼ 8,255 |
| February 2026 | #224,565 | — |
What this company does
Yahoo Australia has been a staple in the digital world for decades, delivering a mix of essential online services tailored for Aussie users. From free email through Yahoo Mail to real-time finance updates and sports scores, it covers the daily needs of millions. The platform started as a simple web directory but evolved into a full-fledged portal with news feeds, search capabilities, and personalized content. Users l…
Our read on the site
The overall SEO health of https://yahoo.com.au is strong in terms of SEO score, but there are significant areas for improvement, particularly in performance and on-page elements. The site has critical content gaps and technical issues that need addressing to enhance user experience and search engine visibility.
yahoo.com.au Traffic and Visitor Engagement
Search engines send yahoo.com.au an estimated 192 visits a month. Effectively all of it is organic — about 192 visits from unpaid results. Spread across 273 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
192
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
192
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
yahoo.com.au AI Visibility
yahoo.com.au scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
yahoo.com.au LLMS.txt
The llms.txt on yahoo.com.au runs to 169 lines (8,731 characters) across 12 sections, last generated in April 2026. It introduces the site as "Yahoo Privacy Choices". It tells AI engines the business works in Digital Media, Email Services, Financial Information, Sports News and Web Portals. It describes 5 products, with prices such as Yahoo Mail at Free, Yahoo Finance at Free and Yahoo News at Free. Services it lists include Privacy Management, Advertising Solutions, Custom Newsletters and Portfolio Tracking. The audience it names is General public, investors, sports enthusiasts, aged 18-65 (Australia). Technologies it mentions include HTTPS, Viewport Meta, robots.txt and sitemap.xml. The keywords it claims start with "Yahoo privacy choices", "Yahoo news", "Yahoo email" and "Yahoo finance". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
169
In the file
Size
8.7K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Yahoo Privacy Choices ## About Yahoo Australia operates as a comprehensive online portal serving Australians with a suite of free digital services. It kicked off in the mid-90s as part of the global Yahoo network, focusing on localized content like news from Down Under, email for everyday use, and tools for finance tracking. Yahoo Mail remains a go-to for reliable inbox management with big storage limits and solid anti-spam tech. Finance section delivers ASX updates, stock quotes, and portfolio trackers that help punters make smart calls. Sports coverage dives deep into footy, rugby, and cricket with live stats and expert takes. News aggregates top stories from outlets like ABC and News.com.au, keeping users looped in on local and world events. Search functionality powers quick lookups with personalized results. Privacy features stand out, letting folks tweak data settings easily amid privacy worries. The platform targets busy Aussies who want one-stop access without app overload. Mobile optimization pushes forward, though desktop speeds lag a bit. Advertising slots connect brands to captive audiences effectively. Yahoo's staying power comes from adapting to mobile-first habits and regulatory shifts. It empowers users with customizable dashboards for weather, horoscopes, even shopping deals. Community aspects shine through forums and comment sections on articles. For investo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Yahoo MailFree
- Yahoo FinanceFree
- Yahoo NewsFree
- Yahoo SportsFree
- Yahoo SearchFree
Services it tells AI about
- Privacy ManagementFree
- Advertising SolutionsContact for pricing
- Custom NewslettersFree
- Portfolio TrackingFree
Competitors it names
Audience it targets
General public, investors, sports enthusiasts · 18-65 · Australia
Company type
Acquired
yahoo.com.au Organic Keywords
Google lists yahoo.com.au for about 273 keywords, which together bring an estimated 192 organic visits a month.
Ranking keywords
273
Found in Google for this domain
Visits they bring
192
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
yahoo.com.au SEO Audit
The latest technical audit of yahoo.com.au scored 77 out of 100 overall. Performance is its weakest area at 43, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Meta Description
- HighOptimize Image Alt Tags
- CriticalImprove Page Load Speed
- HighFix Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
yahoo.com.au Competitors and Alternatives
Yahoo Australia's company profile names https://google.com, https://outlook.com, https://cnn.com and https://espn.com as competitors. Its own llms.txt adds https://hotmail.com and https://news.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are calgarytransit.com, reopen911.info, bearsandpears.com and targetr.net.
yahoo.com.au Company Profile
Yahoo Australia has been a staple in the digital world for decades, delivering a mix of essential online services tailored for Aussie users. From free email through Yahoo Mail to real-time finance updates and sports scores, it covers the daily needs of millions. The platform started as a simple web directory but evolved into a full-fledged portal with news feeds, search capabilities, and personalized content. Users l…
Founded in 1994 (about 32 years ago), Yahoo Australia is based in Sydney, Australia. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Internet Services, with further tags for Digital Media, Email and Finance. Products on record for it: Yahoo Mail, Yahoo Finance, Yahoo News and Yahoo Sports. Total funding on record is Acquired for $4.8B. Its tagline reads: "Everything you need, right at your fingertips".
- Sector
- Internet Services
- Headquarters
- Sydney, Australia
- Founded
- 1994
- Employees
- 5001-10000
- Revenue
- Not Disclosed
- Funding
- Acquired for $4.8B
- Products
- Yahoo Mail, Yahoo Finance, Yahoo News, Yahoo Sports
yahoo.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
yahoo.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for yahoo.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to yahoo.com.au
Neighbours of #283,448 in our worldwide ranking — each with its own report.
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