Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#2,534
AI visibility: Grade B
72
SEO health: Latest audit
0
Visits
12.1M
per month, estimated
Keywords
1.3M
ranking in Google
Organic share
100%
12.1M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of wayfair.com
A snapshot of how wayfair.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Wayfair operates as a major online destination for home furnishings and accessories. The website features an extensive collection that includes furniture for every room, lighting fixtures, cookware essentials, and items for outdoor living. With products spanning numerous brands and covering a broad spectrum of designs from modern to traditional, as well as budgets that range from affordable to higher end, it provides…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
12.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
12.1M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.8K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.3M
Found in Google for this domain
Visits they bring
12.1M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Wayfair operates as a major online destination for home furnishings and accessories. The website features an extensive collection that includes furniture for every room, lighting fixtures, cookware essentials, and items for outdoor living. With products spanning numerous brands and covering a broad spectrum of designs from modern to traditional, as well as budgets that range from affordable to higher end, it provides…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wayfair.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #2,534 in our worldwide ranking — each with its own report.
You are looking at one domain. wayfair.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
41
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Feb 28, 2026
# Wayfair - Online Home Goods Retailer ## About Wayfair is a leading online retailer specializing in home goods, offering an extensive range of furniture, decor, and outdoor products from over 5,000 brands. The company caters to diverse styles and budgets, ensuring customers can find exactly what they need to create their ideal home. Committed to exceptional customer experiences, Wayfair provides free shipping on most items and serves millions of customers globally. With a focus on convenience and accessibility, Wayfair has become a trusted name in home shopping. **Areas of Work:** E-commerce, Retail, Technology ## Things to Remember - **Website:** https://wayfair.com - **Address:** 4 Copley Place, Suite 500, Boston, MA 02116, United States - **Contact:** [email protected] - **Phone:** +1-800-347-0079 - **Hours:** 24/7 Customer Support - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 16000 employees - **Revenue:** $14.1B - **Hiring Status:** Yes, actively hiring ## Products - **Furniture** (Varies by item): A wide selection of furniture for every room, including sofas, beds, dining tables, and more, catering to various styles and budgets. - **Home Decor** (Varies by item): Decorative items such as rugs, curtains, wall art, and lighting to enhance the aesthetic of any living space. - **Outdoor Products** (Varies by item): Out
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Homeowners, Renters, Interior Designers, Families · 25-54 · Global
Company type
Public · actively hiring
