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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#7,046
AI visibility: Grade C
64
SEO health: Not audited
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Visits
2.8M
per month, estimated
Keywords
100.0K
ranking in Google
Organic share
100%
2.8M organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of underarmour.com
A snapshot of how underarmour.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Under Armour produces athletic apparel, footwear, and accessories built around the practical needs of physical training. The company develops items such as shirts, pants, jackets, and shoes using fabrics that handle sweat and movement during exercise. Their range covers running, weight training, team sports, and general fitness activities, with options available for different weather conditions and activity intensiti…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
2.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.8M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
165
In the file
Size
7.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
100.0K
Found in Google for this domain
Visits they bring
2.8M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Under Armour produces athletic apparel, footwear, and accessories built around the practical needs of physical training. The company develops items such as shirts, pants, jackets, and shoes using fabrics that handle sweat and movement during exercise. Their range covers running, weight training, team sports, and general fitness activities, with options available for different weather conditions and activity intensiti…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for underarmour.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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136
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
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Updated Mar 8, 2026
# Under Armour Official Website ## About Under Armour, Inc. is a leading sports apparel and footwear company founded in 1996, dedicated to enhancing athletic performance through innovative products. The company designs high-quality gear that combines cutting-edge technology with style, helping athletes stay cool, dry, and light during intense activities. With a global presence, Under Armour serves fitness enthusiasts and professional athletes alike, offering performance-driven apparel, footwear, and accessories. Their mission is to empower athletes with products that push the boundaries of sportswear innovation. **Areas of Work:** Sports Apparel, Footwear, E-commerce ## Things to Remember - **Website:** https://underarmour.com - **Address:** 1020 Hull Street, Baltimore, MD 21230, United States - **Contact:** [email protected] - **Phone:** +1-888-727-6687 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 1500 employees - **Revenue:** $5.7B - **Hiring Status:** Yes, actively hiring ## Products - **HeatGear Apparel** (Starting at $25): Lightweight, moisture-wicking apparel designed to keep athletes cool and dry during high-intensity workouts. - **HOVR Footwear** (Starting at $100): Innovative running shoes with energy-return technology for enhanced performance and comfort. - **UA Sportstyle Accesso
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Audience it targets
Athletes, Fitness Enthusiasts, Sports Teams, Casual Exercisers · 18-45 · Global
Company type
Public · actively hiring