sap.com — September 2026 traffic, keywords & AI visibility

Search engines send sap.com an estimated 1.3 million visits a month. Effectively all of it is organic — about 1.3 million visits from unpaid results. Paid search contributes only about 308 visits a month. Spread across 90,400 ranking keywords, that averages roughly 14 organic visits per keyword. Between June 2025 and May 2026, monthly organic visits went from 1.8 million to 1.3 million (-27%). The latest month is the weakest in that window; the strongest was September 2025 at 1.8 million. In May 2026 organic visits fell 18% on April 2026. 4 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 219,000 to 90,400. Paid visits peaked in September 2025 at about 1,861.

sap.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

The llms.txt on sap.com runs to 149 lines (6,564 characters) across 12 sections, last generated in March 2026. It introduces the site as "SAP SE - Enterprise Software Solutions". It tells AI engines the business works in Enterprise Software, Cloud Computing and Business Applications. It describes 4 products, including SAP S/4HANA, SAP Business Technology Platform and SAP SuccessFactors. Services it lists include Consulting Services and Support Services. The audience it names is Businesses, Enterprises, IT Professionals, aged 25-54 (Global). Technologies it mentions include SAP HANA, Java, ABAP, HTML5 and SAP Cloud Platform. The keywords it claims start with "enterprise software", "cloud solutions", "business management" and "ERP". It gives the company type as Public and says it is hiring.

# SAP SE - Enterprise Software Solutions

## About
SAP SE is a German multinational software corporation that provides enterprise software to manage business operations and customer relations. With a focus on cloud solutions, platform services, and sustainability, SAP empowers organizations of all sizes to become intelligent, sustainable enterprises. Their innovative technologies help businesses streamline processes, enhance productivity, and drive growth across various industries.

**Areas of Work:** Enterprise Software, Cloud Computing, Business Applications

## Things to Remember
- **Website:** https://sap.com
- **Address:** Dietmar-Hopp-Allee 16, Walldorf, Germany
- **Contact:** [email protected]
- **Phone:** +49 6227 7-47474
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** CET
- **Currency:** EUR
- **Company Type:** Public
- **Employees:** 107,000 employees
- **Revenue:** $30.87B
- **Hiring Status:** Yes, actively hiring

## Products
- **SAP S/4HANA** (Contact for pricing): An intelligent ERP suite designed to help businesses run simple in a digital and networked world.
- **SAP Business Technology Platform** (Contact for pricing): A unified platform that integrates data management, analytics, and application development.
- **SAP SuccessFactors** (Contact for pricing): A cloud-based solution for human capital management that helps organizations manage their workforce effectively.
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Google lists sap.com for about 90,400 keywords, which together bring an estimated 1.3 million organic visits a month.

The latest technical audit of sap.com scored 0 out of 100 overall. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

SAP SE's company profile names oracle.com, microsoft.com and salesforce.com as competitors. Its own llms.txt adds ibm.com and serviceNow.com. Outside its market, the domains ranked closest to it in our worldwide ranking are posthog.com, av380.net, proofpoint.com and aboutcookies.org.

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