Last updated: September 2026
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rtl.de Company Profile
RTL.de acts as a main destination for people wanting to keep up with news stories that affect Germany along with a wide selection of television and streaming highlights. The site includes reports on stars and public figures, details about important sports competitions, and various articles focused on lifestyle choices and helpful tips. Everything is presented together so that readers and viewers can find what they ne…
Founded in 1984 (about 42 years ago), RTL is based in Cologne, Germany. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Media, with further tags for Broadcasting, Digital Media and Advertising. Products on record for it: News Broadcasting, Streaming Services and Entertainment Programming. Reported revenue is $1.2B (2022). Its tagline reads: "Nachrichten, die Deutschland bewegen.".
- Sector
- Media
- Headquarters
- Cologne, Germany
- Founded
- 1984
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Products
- News Broadcasting, Streaming Services, Entertainment Programming
rtl.de Web Traffic Statistics
Key findings
- RTL (Media) is ranked #4,417 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 23,400 visits a month from search, 100% of it organic, across 9,904 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 133 lines.
- Its last technical audit scored 94/100, with "Optimize Image Sizes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #4,417 | — |
| August 2026 | #4,417 | ▲ 1,503 |
| July 2026 | #5,920 | ▼ 124 |
| June 2026 | #5,796 | — |
| May 2026 | #5,796 | ▼ 444 |
| April 2026 | #5,352 | ▼ 637 |
| March 2026 | #4,715 | ▲ 523 |
| February 2026 | #5,238 | — |
What this company does
RTL.de acts as a main destination for people wanting to keep up with news stories that affect Germany along with a wide selection of television and streaming highlights. The site includes reports on stars and public figures, details about important sports competitions, and various articles focused on lifestyle choices and helpful tips. Everything is presented together so that readers and viewers can find what they ne…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
rtl.de Traffic and Visitor Engagement
Search engines send rtl.de an estimated 23,400 visits a month. Effectively all of it is organic — about 23,400 visits from unpaid results. Spread across 9,904 ranking keywords, that averages roughly 2.4 organic visits per keyword.
Monthly visits
23.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
23.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rtl.de AI Visibility
rtl.de scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
rtl.de LLMS.txt
The llms.txt on rtl.de runs to 133 lines (5,625 characters) across 12 sections, last generated in March 2026. It introduces the site as "RTL - News, Entertainment & Streaming". It tells AI engines the business works in Media, Broadcasting and Digital Media. It describes 3 products, with prices such as RTL News App at Free. Services it lists include Advertising Solutions, Content Production and Event Broadcasting. The audience it names is General Public, Media Enthusiasts, Sports Fans, aged 18-54 (Germany, Austria, Switzerland). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "RTL news", "RTL streaming", "German media" and "TV entertainment". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
133
In the file
Size
5.6K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# RTL - News, Entertainment & Streaming ## About RTL is a leading media company in Germany, offering a comprehensive platform for news, entertainment, and lifestyle content. The company engages a diverse audience with up-to-date news, TV and streaming highlights, sports events, and celebrity updates. With a strong focus on digital media, RTL delivers innovative storytelling and high-quality programming to cater to both traditional and modern consumers. Their mission is to be a one-stop destination for all media and entertainment needs. **Areas of Work:** Media, Broadcasting, Digital Media ## Things to Remember - **Website:** https://rtl.de - **Address:** Potsdamer Platz 1, 50679 Cologne, Germany - **Contact:** [email protected] - **Phone:** +49 221 4560 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Public - **Employees:** 1500 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **RTL+ Streaming** (Contact for pricing): A premium streaming service offering a wide range of TV shows, movies, and exclusive content. - **RTL News App** (Free): A mobile application providing real-time news updates, breaking stories, and in-depth analysis. - **RTL Entertainment Content** (Contact for pricing): High-quality entertainment programming including reality shows, dramas, and live events. ## Services - **Ad
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- RTL+ StreamingContact for pricing
- RTL News AppFree
- RTL Entertainment ContentContact for pricing
Services it tells AI about
- Advertising SolutionsContact for quote
- Content ProductionContact for quote
- Event BroadcastingContact for quote
Competitors it names
Audience it targets
General Public, Media Enthusiasts, Sports Fans · 18-54 · Germany, Austria, Switzerland
Company type
Public · actively hiring
rtl.de Organic Keywords
Google lists rtl.de for about 9,904 keywords, which together bring an estimated 23,400 organic visits a month.
Ranking keywords
9.9K
Found in Google for this domain
Visits they bring
23.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rtl.de SEO Audit
The latest technical audit of rtl.de scored 94 out of 100 overall. Performance is its weakest area at 74, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Image Sizes
- HighLeverage Browser Caching
- HighMinify CSS and JavaScript
- HighReduce Server Response Time
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
rtl.de Competitors and Alternatives
RTL's company profile names pro7.de, sat1.de and ard.de as competitors. Its own llms.txt adds zdf.de and vox.de. Outside its market, the domains ranked closest to it in our worldwide ranking are nbc.com, srf.ch, sacdnssedge.com and beyondtrustcloud.com.
rtl.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rtl.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rtl.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to rtl.de
Neighbours of #4,417 in our worldwide ranking — each with its own report.
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