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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#11,879
AI visibility: Grade A+
92
SEO health: Latest audit
61
Visits
3.7M
per month, estimated
Keywords
326.7K
ranking in Google
Organic share
100%
3.7M organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of potterybarn.com
A snapshot of how potterybarn.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Pottery Barn brings timeless American design to living spaces around the world, specializing in high-quality furniture, bedding, and home accessories that blend comfort with sophistication. From cozy sofas and sturdy dining tables to elegant lighting and seasonal decor, their collections cater to families looking to create warm, inviting environments. Whether outfitting a first apartment or refreshing a family home,…
Our read on the site
The overall SEO health of potterybarn.com is moderate, with significant room for improvement in performance and on-page elements. While the site is secure and has a proper technical setup, it suffers from poor performance scores and several on-page SEO issues that need to be addressed to enhance user experience and sea…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
3.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.7M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
156
In the file
Size
7.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
326.7K
Found in Google for this domain
Visits they bring
3.7M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Pottery Barn brings timeless American design to living spaces around the world, specializing in high-quality furniture, bedding, and home accessories that blend comfort with sophistication. From cozy sofas and sturdy dining tables to elegant lighting and seasonal decor, their collections cater to families looking to create warm, inviting environments. Whether outfitting a first apartment or refreshing a family home,…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for potterybarn.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Neighbours of #11,879 in our worldwide ranking — each with its own report.
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856
0.02% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 27, 2026
# Pottery Barn - Home Furnishings & Decor ## About Pottery Barn stands out in the crowded home goods market by offering pieces that marry classic craftsmanship with contemporary flair, perfect for creating cozy, stylish spaces. Since its start in 1949, the brand has evolved from mail-order catalogs to a full-fledged empire of physical stores and a robust online presence, all under the Williams-Sonoma umbrella. They cater to everyone from young professionals furnishing first apartments to growing families outfitting kids' rooms, with lines like Pottery Barn Kids and Teen expanding their reach. Emphasis on quality materials—think solid woods, plush fabrics, and subtle distressing—ensures longevity, while customization options let buyers make it their own. Sustainability is woven in, from responsibly sourced woods to recyclable packaging. Their design services, both in-store and virtual, guide customers through selections, often for free. Social media buzz keeps trends alive, showcasing real homes styled with their wares. E-commerce shines with tools like room planners and AR previews via app. Seasonal collections refresh inventories without overwhelming classics. Customer service includes white-glove delivery and easy returns. Competitors envy their loyal base, built on reliability over flash. Expansion continues digitally, tapping global audiences. In short, Pottery Barn turns
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Middle-upper income families, homeowners · 25-55 · USA, Canada, International
Company type
Public