Last updated: September 2026
Global rank: Worldwide · 2026-09
#4,790
AI visibility: Grade A+
90
SEO health: Latest audit
83
Visits
127.6K
per month, estimated
Keywords
66.8K
ranking in Google
Organic share
100%
127.6K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of parentsquare.com
parentsquare.com Company Profile
ParentSquare is the leading unified communication platform designed specifically for K-12 schools and districts. They provide a comprehensive suite of tools that streamline school-to-home communication, making it easier for teachers, administrators, and parents to stay connected. The platform supports messaging, announcements, calendars, forms, and volunteer management all in one place, available via web and mobile a…
ParentSquare was founded in 2011, about 15 years ago, and is headquartered in Santa Monica, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Zach Rosen. Its profile files it under Education & Training, with further tags for EdTech, K-12 and School Communication. Products on record for it: ParentSquare Messenger, Posts & Alerts, Calendar & Signups and Forms & Surveys. Reported revenue is $50M+ (2024 est.), and total funding is listed at $83M. Its tagline reads: "The complete family engagement platform for K-12 schools".
- Sector
- Education & Training
- Headquarters
- Santa Monica, United States
- Founded
- 2011
- Employees
- 201-500
- Revenue
- $50M+ (2024 est.)
- Funding
- $83M
- Founders
- Zach Rosen
- Products
- ParentSquare Messenger, Posts & Alerts, Calendar & Signups, Forms & Surveys
parentsquare.com Web Traffic Statistics
Key findings
- ParentSquare (Education & Training) is ranked #4,790 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 127,600 visits a month from search, 100% of it organic, across 66,800 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 83/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #4,790 | — |
| August 2026 | #4,790 | ▲ 5,310 |
| July 2026 | #10,100 | ▼ 4,545 |
| June 2026 | #5,555 | — |
| May 2026 | #5,555 | ▼ 1,221 |
| April 2026 | #4,334 | ▲ 264 |
| March 2026 | #4,598 | ▼ 33 |
| February 2026 | #4,565 | — |
What this company does
ParentSquare is the leading unified communication platform designed specifically for K-12 schools and districts. They provide a comprehensive suite of tools that streamline school-to-home communication, making it easier for teachers, administrators, and parents to stay connected. The platform supports messaging, announcements, calendars, forms, and volunteer management all in one place, available via web and mobile a…
Our read on the site
The overall SEO health of ParentSquare is commendable, with a strong SEO score of 92/100 and good accessibility at 88/100. However, there are critical areas for improvement, particularly in performance and content gaps that can enhance visibility and engagement.
parentsquare.com Traffic and Visitor Engagement
parentsquare.com draws an estimated 127,600 visits a month from search engines. Effectively all of it is organic — about 127,600 visits from unpaid results. Spread across 66,800 ranking keywords, that averages roughly 1.9 organic visits per keyword.
Monthly visits
127.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
127.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
parentsquare.com AI Visibility
On our AI visibility scale parentsquare.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
parentsquare.com LLMS.txt
The llms.txt on parentsquare.com runs to 170 lines (9,303 characters) across 12 sections, last generated in May 2026. It introduces the site as "ParentSquare - Family Engagement Platform for K-12 Schools". It tells AI engines the business works in EdTech, School Communication, Parent Engagement and K-12 Technology. It describes 5 products, with prices such as Analytics Pro at $5/student/year add-on. Services it lists include Implementation Services, Customer Success Management, Custom Integration and Training Workshops. The audience it names is K-12 educators, administrators, parents, district leaders, aged Parents of school-age children (5-18) (United States (primary), Canada (expanding)). Technologies it mentions include React.js, Node.js, AWS, PostgreSQL and Redis. The keywords it claims start with "ParentSquare", "K-12 communication", "family engagement" and "school communication apps".
Status
Published
AI engines can read it
Lines
170
In the file
Size
9.3K
Characters
Sections
12
Updated May 7, 2026
What the file says
# ParentSquare - Family Engagement Platform for K-12 Schools ## About ParentSquare delivers the leading unified platform for K-12 family engagement and school-home communication. The all-in-one solution combines messaging, alerts, calendars, forms, and analytics to connect educators with parents effectively. With automatic translation in over 100 languages, every family stays informed regardless of language barriers. The platform serves 1,500+ districts reaching 20M+ users across America. Key features include two-way messaging, targeted posts, volunteer management, and detailed engagement analytics. ParentSquare integrates with major SIS platforms and maintains strict compliance with education privacy laws. Schools see dramatic improvements in parent participation, attendance, and overall engagement. The mobile apps for iOS and Android make communication accessible anytime. Robust reporting helps administrators measure campaign effectiveness and identify disengaged families. ParentSquare's customer support and professional services ensure successful implementations. The platform eliminates email chains and fragmented communication tools. Pricing scales with district size using per-student models. Regular updates introduce AI insights and advanced personalization. ParentSquare powers daily communication for millions of students and families. Their annual summits share best prac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ParentSquare Core PlatformContact for pricing
- Mobile AppIncluded
- Analytics Pro$5/student/year add-on
- Volunteer ManagementIncluded
- Forms & SurveysIncluded
Services it tells AI about
- Implementation ServicesIncluded with enterprise plans
- Customer Success ManagementIncluded
- Custom IntegrationQuote-based
- Training Workshops$2,500/day
- Strategic ConsultingCustom quote
Competitors it names
Audience it targets
K-12 educators, administrators, parents, district leaders · Parents of school-age children (5-18) · United States (primary), Canada (expanding)
Company type
Private · actively hiring
parentsquare.com Organic Keywords
Google lists parentsquare.com for about 66,800 keywords, which together bring an estimated 127,600 organic visits a month.
Ranking keywords
66.8K
Found in Google for this domain
Visits they bring
127.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
parentsquare.com SEO Audit
The latest technical audit of parentsquare.com scored 83 out of 100 overall. Performance is its weakest area at 56, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighAdd Alt Text to Images
- HighOptimize Page Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
parentsquare.com Competitors and Alternatives
ParentSquare's company profile names https://classdojo.com, https://remind.com, https://schoolmessenger.com and https://edmodo.com as competitors. Its own llms.txt adds https://seesaw.me and https://bloomsz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are onlamp.com, glbimg.com, wedos.cz and bspb.ru.
parentsquare.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
parentsquare.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for parentsquare.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #4,790 in our worldwide ranking — each with its own report.
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