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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#6,544
AI visibility: Grade A+
97
SEO health: Latest audit
93
Visits
626.5K
per month, estimated
Keywords
20.8K
ranking in Google
Organic share
100%
626.5K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of nngroup.com
A snapshot of how nngroup.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Nielsen Norman Group has established itself as a key player in the user experience area by combining original research with practical training and consulting. The team performs studies on user behavior and publishes the results to help others understand what works in interface design. They run a variety of courses, both live and self-paced, that cover topics from basic usability testing to advanced research technique…
Our read on the site
The Nielsen Norman Group website exhibits strong overall SEO health with an impressive SEO score of 100/100 and high performance metrics. However, there are opportunities for improvement in content coverage and image optimization that could enhance user experience and search visibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
626.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
626.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.2K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
20.8K
Found in Google for this domain
Visits they bring
626.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Nielsen Norman Group has established itself as a key player in the user experience area by combining original research with practical training and consulting. The team performs studies on user behavior and publishes the results to help others understand what works in interface design. They run a variety of courses, both live and self-paced, that cover topics from basic usability testing to advanced research technique…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nngroup.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #6,544 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 8, 2026
# Nielsen Norman Group - User Experience Research & Training ## About Nielsen Norman Group (NN/g) is a leading authority in user experience (UX), dedicated to conducting pioneering research, offering training, and certifying UX professionals. They provide expert consulting services to help organizations improve their digital products and services through evidence-based UX methodologies. Founded in 1998, NN/g empowers businesses worldwide to create user-centered designs that enhance engagement and satisfaction. **Areas of Work:** User Experience, Consulting, Research ## Things to Remember - **Website:** https://nngroup.com - **Address:** New York, NY, USA - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $8.3M - **Hiring Status:** Yes, actively hiring ## Products - **UX Certification Programs** (Contact for pricing): Comprehensive training and certification programs for UX professionals to master user-centered design principles. - **UX Research Reports** ($99/report or Contact for subscription): In-depth reports based on extensive user research to guide businesses in improving their digital interfaces. - **UX Benchmarking Tools** (Contact for pricing): Tools and methodologies to benchmark and evaluate the usabili
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
UX Professionals, Designers, Product Managers, Businesses · 25-54 · Global
Company type
Private · actively hiring