Last updated: September 2026
Global rank: Worldwide · 2026-09
#4,838
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
16.7M
per month, estimated
Keywords
870.2K
ranking in Google
Organic share
100%
16.7M organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of nerdwallet.com
nerdwallet.com Company Profile
NerdWallet provides a website where people can compare different financial products and learn about managing their money. They cover topics like credit cards, personal loans, mortgages, banking accounts, insurance, and investing. The site includes articles, calculators, and comparison tables that lay out the details of various offers side by side. This setup allows visitors to see how one option stacks up against ano…
Founded in 2010 (about 16 years ago), NerdWallet is based in San Francisco, United States. Its workforce is listed as between 501 and 1,000 employees. Its founders are Tim Chen and Jacob Gibson. Its profile files it under Fintech, with further tags for Personal Finance, Financial Services and B2C. Products on record for it: Financial product comparison tools, Credit score monitoring and Personal finance advice articles. Reported revenue is $100M (2022), and total funding is listed at $100M. Its tagline reads: "Your personal finance guide.".
- Sector
- Fintech
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Employees
- 501-1000
- Revenue
- $100M (2022)
- Funding
- $100M
- Founders
- Tim Chen, Jacob Gibson
- Products
- Financial product comparison tools, Credit score monitoring, Personal finance advice articles
nerdwallet.com Web Traffic Statistics
Key findings
- NerdWallet (Fintech) is ranked #4,838 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 16.7 million visits a month from search, 100% of it organic, across 870,200 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 139 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #4,838 | — |
| August 2026 | #4,838 | ▼ 199 |
| July 2026 | #4,639 | ▼ 77 |
| June 2026 | #4,562 | — |
| May 2026 | #4,562 | ▼ 469 |
| April 2026 | #4,093 | ▲ 180 |
| March 2026 | #4,273 | ▼ 199 |
| February 2026 | #4,074 | — |
What this company does
NerdWallet provides a website where people can compare different financial products and learn about managing their money. They cover topics like credit cards, personal loans, mortgages, banking accounts, insurance, and investing. The site includes articles, calculators, and comparison tables that lay out the details of various offers side by side. This setup allows visitors to see how one option stacks up against ano…
nerdwallet.com Traffic and Visitor Engagement
Search engines send nerdwallet.com an estimated 16.7 million visits a month. Effectively all of it is organic — about 16.7 million visits from unpaid results. Paid search contributes only about 2,525 visits a month. Spread across 870,200 ranking keywords, that averages roughly 19 organic visits per keyword.
Monthly visits
16.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
16.7M
100% of all traffic
Paid visits
2.5K
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nerdwallet.com AI Visibility
nerdwallet.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
nerdwallet.com LLMS.txt
The llms.txt on nerdwallet.com runs to 139 lines (5,864 characters) across 12 sections, last generated in March 2026. It introduces the site as "NerdWallet - Personal Finance Tools and Advice". It tells AI engines the business works in Fintech, Personal Finance and Financial Services. It describes 3 products, with prices such as Financial Product Comparison Tools at Free, Credit Score Monitoring at Free and Personal Finance Calculators at Free. Services it lists include Personal Finance Advice and Financial Product Recommendations. The audience it names is Professionals, Students, Families, Millennials, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Python. The keywords it claims start with "personal finance", "credit score", "financial tools" and "credit card comparison".
Status
Published
AI engines can read it
Lines
139
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# NerdWallet - Personal Finance Tools and Advice ## About NerdWallet is a leading financial technology company dedicated to helping consumers make informed financial decisions. Their platform offers tools for comparing financial products, accessing expert advice, and utilizing calculators to save money. Founded in 2010, NerdWallet empowers individuals to improve financial literacy and achieve their personal finance goals with ease. **Areas of Work:** Fintech, Personal Finance, Financial Services ## Things to Remember - **Website:** https://nerdwallet.com - **Address:** 75 Coyote Point Drive, San Mateo, CA 94401, San Francisco, United States - **Contact:** [email protected] - **Phone:** +1-855-637-3948 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Financial Product Comparison Tools** (Free): Compare credit cards, loans, mortgages, and insurance products to find the best options for your needs. - **Credit Score Monitoring** (Free): Track your credit score and receive personalized insights to improve your financial health. - **Personal Finance Calculators** (Free): Use calculators for budgeting, loan repayment, and savings goals to plan your finances effectively. ## Services - **Personal Finance
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Financial Product Comparison ToolsFree
- Credit Score MonitoringFree
- Personal Finance CalculatorsFree
Services it tells AI about
- Personal Finance AdviceFree
- Financial Product RecommendationsFree
Competitors it names
Audience it targets
Professionals, Students, Families, Millennials · 18-54 · Global
Company type
Private · actively hiring
nerdwallet.com Organic Keywords
Google lists nerdwallet.com for about 870,200 keywords, which together bring an estimated 16.7 million organic visits a month.
Ranking keywords
870.2K
Found in Google for this domain
Visits they bring
16.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nerdwallet.com Competitors and Alternatives
NerdWallet's company profile names bankrate.com, creditkarma.com and thepointsGuy.com as competitors. Its own llms.txt adds mint.com and quicken.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hardened-php.net, awsdns-19.net, home.blog and doppiocdn.media.
nerdwallet.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nerdwallet.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nerdwallet.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
nerdwallet.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to nerdwallet.com
Neighbours of #4,838 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. nerdwallet.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.