Last updated: September 2026

Sep 2026

nationalparks.org — September 2026 traffic, keywords & AI visibility

National Park FoundationNon-Profit

Global rank: Worldwide · 2026-09

#53,993

AI visibility: Grade A

87

SEO health: Latest audit

84

Visits

2.0M

per month, estimated

Keywords

32.2K

ranking in Google

Organic share

98%

2.0M organic visits

LLMS.txt

Published

133 lines AI engines can read

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nationalparks.org Company Profile

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The National Park Foundation works closely with the National Park Service as its designated charitable partner. It gathers donations from individuals, businesses, and other sources to provide essential funding for park projects and operations. This includes support for habitat restoration, visitor education initiatives, and infrastructure improvements that enhance safety and accessibility. By focusing on these areas,…

Founded in 1967 (about 59 years ago), National Park Foundation is based in Washington, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Non-Profit, with further tags for Environmental Conservation, Fundraising and Charitable Organization. Products on record for it: Park Support Programs, Conservation Initiatives and Visitor Engagement Activities. Reported revenue is $20M (2022), and total funding is listed at $100M. Its tagline reads: "Together, We Make Parks Possible".

Non-ProfitEnvironmental ConservationFundraisingCharitable Organization
Sector
Non-Profit
Headquarters
Washington, United States
Founded
1967
Employees
51-200
Revenue
$20M (2022)
Funding
$100M
Products
Park Support Programs, Conservation Initiatives, Visitor Engagement Activities

nationalparks.org Web Traffic Statistics

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Key findings

  • National Park Foundation (Non-Profit) is ranked #53,993 worldwide in our September 2026 domain ranking, inside the top 100,000, up 107 places from #54,100 in August 2026.
  • It is estimated to receive about 2.0 million visits a month from search, 98% of it organic, across 32,200 ranking keywords.
  • Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 133 lines.
  • Its last technical audit scored 84/100, with "Implement Robots.txt file" the highest-priority fix.
nationalparks.org global rank history
MonthRankMove
September 2026#53,993▲ 107
August 2026#54,100▲ 888
July 2026#54,988▲ 965
June 2026#55,953—
May 2026#55,953▼ 910
April 2026#55,043▼ 417
March 2026#54,626▼ 566
February 2026#54,060—

What this company does

The National Park Foundation works closely with the National Park Service as its designated charitable partner. It gathers donations from individuals, businesses, and other sources to provide essential funding for park projects and operations. This includes support for habitat restoration, visitor education initiatives, and infrastructure improvements that enhance safety and accessibility. By focusing on these areas,…

Our read on the site

Good foundation with room for improvement.

Non-ProfitEnvironmental ConservationFundraisingCharitable OrganizationPark Support ProgramsConservation Initiatives

nationalparks.org Traffic and Visitor Engagement

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Search engines send nationalparks.org an estimated 2.0 million visits a month. 98% of it is organic, so it leans very little on paid search. Spread across 32,200 ranking keywords, that averages roughly 61 organic visits per keyword.

Monthly visits

2.0M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

2.0M

98% of all traffic

Paid visits

30.8K

1.54% of its search traffic

Organic vs paid

Organic

98%

Paid

2%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

nationalparks.org AI Visibility

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nationalparks.org scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

87out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

nationalparks.org LLMS.txt

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The llms.txt on nationalparks.org runs to 133 lines (6,010 characters) across 12 sections, last generated in April 2026. It introduces the site as "National Park Foundation". It tells AI engines the business works in Non-Profit, Environmental Conservation and Fundraising. It describes 3 products, including Park Support Programs, Conservation Initiatives and Visitor Engagement Activities. Services it lists include Fundraising Campaigns and Community Engagement Programs. The audience it names is Nature enthusiasts, Environmental advocates, Families, Educators, aged All ages (United States). Technologies it mentions include WordPress, HTML5, CSS3, JavaScript and Google Analytics. The keywords it claims start with "National Park Foundation", "national parks", "charitable partner" and "support parks".

Status

Published

AI engines can read it

Lines

133

In the file

Size

6.0K

Characters

Sections

12

Updated Apr 2, 2026

What the file says

# National Park Foundation

## About
The National Park Foundation serves as the official charitable partner of the National Park Service, dedicated to providing resources and support for national parks across the United States. Through fundraising, advocacy, and community engagement, the Foundation aims to preserve the natural beauty and cultural heritage of these iconic sites for future generations. They work closely with park officials and local communities to enhance visitor experiences and protect vital ecosystems.

**Areas of Work:** Non-Profit, Environmental Conservation, Fundraising

## Things to Remember
- **Website:** https://nationalparks.org
- **Address:** 1110 Vermont Avenue NW, Suite 200, Washington, DC, United States
- **Contact:** [email protected]
- **Phone:** +1-202-354-6460
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 75 employees
- **Revenue:** $20M
- **Hiring Status:** Yes, actively hiring

## Products
- **Park Support Programs** (Contact for pricing): Programs designed to provide financial and logistical support to national parks.
- **Conservation Initiatives** (Contact for pricing): Efforts aimed at preserving the natural ecosystems within national parks.
- **Visitor Engagement Activities** (Contact for pricing): Programs that enhance visitor experiences through educati

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Non-ProfitEnvironmental ConservationFundraising

Keywords it claims

National Park Foundationnational parkscharitable partnersupport parkspark resourcesdonate to national parksnational park conservationvolunteer for national parksnational park eventspark preservation efforts

Technologies

WordPressHTML5CSS3JavaScriptGoogle Analytics

Products it tells AI about

  • Park Support ProgramsContact for pricing
  • Conservation InitiativesContact for pricing
  • Visitor Engagement ActivitiesContact for pricing

Services it tells AI about

  • Fundraising CampaignsContact for quote
  • Community Engagement ProgramsContact for quote

Competitors it names

nature.orgsierraclub.orgaudubon.orgnps.govamericanforests.org

Audience it targets

Nature enthusiasts, Environmental advocates, Families, Educators · All ages · United States

Company type

Private · actively hiring

nationalparks.org Organic Keywords

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Google lists nationalparks.org for about 32,200 keywords, which together bring an estimated 2.0 million organic visits a month.

Ranking keywords

32.2K

Found in Google for this domain

Visits they bring

2.0M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Non-ProfitEnvironmental ConservationFundraisingCharitable OrganizationPark Support ProgramsConservation InitiativesVisitor Engagement Activities

nationalparks.org SEO Audit

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The latest technical audit of nationalparks.org scored 84 out of 100 overall. Performance is its weakest area at 75, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

84

Overall

100

SEO

Excellent

75

Performance

84

Accessibility

Fix these first

  • HighImplement Robots.txt file
  • HighCreate and submit a Sitemap
  • MediumOptimize images for performance
  • MediumMinimize HTTP requests

6 more recommendations, with the exact changes and the pages they apply to, are in the full report.

nationalparks.org Competitors and Alternatives

Compare competitors

National Park Foundation's company profile names nature.org, sierraclub.org and audubon.org as competitors. Its own llms.txt adds nps.gov and americanforests.org. Outside its market, the domains ranked closest to it in our worldwide ranking are onebioshop.com, quantum.com, gizchina.com and santaads.com.

nature.org
sierraclub.org
audubon.org
nps.gov
americanforests.org

nationalparks.org Traffic by Country

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Top customer markets

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