Last updated: September 2026
Global rank: Worldwide · 2026-09
#28,881
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
422.1K
per month, estimated
Keywords
10.2K
ranking in Google
Organic share
100%
422.1K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of merrell.com
merrell.com Company Profile
Merrell produces footwear and apparel intended for outdoor activities of many kinds. The range covers hiking boots with solid traction, trail running shoes, and casual styles that move easily between rough paths and regular days. Their site functions as the central spot where shoppers can look through collections, check details on fit and materials, and place orders for items that match different conditions and activ…
Merrell was founded in 1981, about 45 years ago, and is headquartered in Rockford, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Footwear, with further tags for Apparel, Outdoor Recreation and Retail. Products on record for it: Hiking Footwear, Running Shoes and Outdoor Apparel. Reported revenue is $300M (2022). Its tagline reads: "Top Rated Hiking Footwear & Outdoor Gear".
- Sector
- Footwear
- Headquarters
- Rockford, United States
- Founded
- 1981
- Employees
- 501-1000
- Revenue
- $300M (2022)
- Funding
- Not Disclosed
- Products
- Hiking Footwear, Running Shoes, Outdoor Apparel
merrell.com Web Traffic Statistics
Key findings
- Merrell (Footwear) is ranked #28,881 worldwide in our September 2026 domain ranking, inside the top 100,000, up 1,117 places from #29,998 in August 2026.
- It is estimated to receive about 422,100 visits a month from search, 100% of it organic, across 10,200 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 149 lines.
- Its last technical audit scored 0/100, with "Implement Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #28,881 | ▲ 1,117 |
| August 2026 | #29,998 | ▲ 126 |
| July 2026 | #30,124 | ▲ 362 |
| June 2026 | #30,486 | — |
| May 2026 | #30,486 | ▼ 412 |
| April 2026 | #30,074 | ▲ 474 |
| March 2026 | #30,548 | ▼ 376 |
| February 2026 | #30,172 | — |
What this company does
Merrell produces footwear and apparel intended for outdoor activities of many kinds. The range covers hiking boots with solid traction, trail running shoes, and casual styles that move easily between rough paths and regular days. Their site functions as the central spot where shoppers can look through collections, check details on fit and materials, and place orders for items that match different conditions and activ…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
merrell.com Traffic and Visitor Engagement
merrell.com draws an estimated 422,100 visits a month from search engines. Effectively all of it is organic — about 422,100 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 10,200 ranking keywords, that averages roughly 41 organic visits per keyword.
Monthly visits
422.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
422.1K
100% of all traffic
Paid visits
2
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
merrell.com AI Visibility
On our AI visibility scale merrell.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
merrell.com LLMS.txt
The llms.txt on merrell.com runs to 149 lines (6,716 characters) across 12 sections, last generated in March 2026. It introduces the site as "Merrell - Outdoor Footwear & Apparel". It tells AI engines the business works in Footwear, Apparel and Outdoor Recreation. It describes 4 products, with prices such as Moab 2 Vent Hiking Shoes at $100 - $120, Trail Glove 5 Running Shoes at $90 - $110 and Men's Insulated Jacket at $130 - $150. Services it lists include Customer Support & Warranty. The audience it names is Outdoor Enthusiasts, Hikers, Runners, Adventure Travelers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, Magento and Google Analytics. The keywords it claims start with "hiking boots", "outdoor footwear", "trail running shoes" and "outdoor apparel".
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.7K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Merrell - Outdoor Footwear & Apparel ## About Merrell is a renowned brand specializing in high-performance outdoor footwear and apparel, designed for hiking, running, and casual outdoor activities. With a focus on quality and innovation, Merrell equips adventurers with durable and comfortable products tailored for active lifestyles. The company is also committed to sustainability, integrating eco-friendly practices into its manufacturing processes. Founded in 1981, Merrell continues to inspire outdoor enthusiasts worldwide. **Areas of Work:** Footwear, Apparel, Outdoor Recreation ## Things to Remember - **Website:** https://merrell.com - **Address:** Rockford, Michigan, United States - **Contact:** [email protected] - **Phone:** +1-888-637-7001 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Detroit - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $300M - **Hiring Status:** Yes, actively hiring ## Products - **Moab 2 Vent Hiking Shoes** ($100 - $120): A versatile hiking shoe with breathable mesh and Vibram sole for superior traction and comfort on rugged terrains. - **Trail Glove 5 Running Shoes** ($90 - $110): Lightweight minimalist running shoes designed for natural foot movement and trail running performance. - **Men's Insulated Jacket** ($130 - $150): A weather-resistant, insulated jacket perfect for cold outdoor adven
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Moab 2 Vent Hiking Shoes$100 - $120
- Trail Glove 5 Running Shoes$90 - $110
- Men's Insulated Jacket$130 - $150
- Women's Bravada Hiking Boots$110 - $130
Services it tells AI about
- Customer Support & WarrantyFree
Competitors it names
Audience it targets
Outdoor Enthusiasts, Hikers, Runners, Adventure Travelers · 18-54 · Global
Company type
Private · actively hiring
merrell.com Organic Keywords
Google lists merrell.com for about 10,200 keywords, which together bring an estimated 422,100 organic visits a month.
Ranking keywords
10.2K
Found in Google for this domain
Visits they bring
422.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
merrell.com SEO Audit
The latest technical audit of merrell.com scored 0 out of 100 overall. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Robots.txt File
- CriticalCreate and Submit Sitemap
- HighOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
merrell.com Competitors and Alternatives
Merrell's company profile names salomon.com, northface.com and keenfootwear.com as competitors. Its own llms.txt adds columbia.com and patagonia.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vokrugsveta.ru, bzsn.ru, rodeointl.com and ampblogs.com.
merrell.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
merrell.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for merrell.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to merrell.com
Neighbours of #28,881 in our worldwide ranking — each with its own report.
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