icann.org — September 2026 traffic, keywords & AI visibility

Search engines send icann.org an estimated 422,900 visits a month. Effectively all of it is organic — about 422,900 visits from unpaid results. Spread across 8,266 ranking keywords, that averages roughly 51 organic visits per keyword.

icann.org scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on icann.org runs to 136 lines (6,183 characters) across 12 sections, last generated in February 2026. It introduces the site as "Internet Corporation for Assigned Names and Numbers (ICANN)". It tells AI engines the business works in Internet Governance, Technology Infrastructure and Non-Profit Organization. It describes 3 products, including Domain Name System Management, IP Address Allocation and Policy Development Support. Services it lists include Registry Services, Technical Coordination and Stakeholder Engagement. The audience it names is Governments, Businesses, Technical Experts, Internet Users, aged All ages (Global). Technologies it mentions include DNS Technologies, Cloud Infrastructure, Cybersecurity Tools and Data Analytics. The keywords it claims start with "ICANN", "domain names", "IP addresses" and "Internet governance". It gives the company type as Non-Profit and says it is hiring.

# Internet Corporation for Assigned Names and Numbers (ICANN)

## About
ICANN is a non-profit organization dedicated to coordinating the global Internet's systems of unique identifiers, such as domain names and IP addresses. It works with a diverse community of stakeholders, including governments, businesses, and technical experts, to ensure the stability and security of the Internet. By overseeing critical Internet infrastructure, ICANN plays a pivotal role in maintaining the operational integrity of the global online ecosystem.

**Areas of Work:** Internet Governance, Technology Infrastructure, Non-Profit Organization

## Things to Remember
- **Website:** https://icann.org
- **Address:** 12025 Waterfront Drive, Suite 300, Los Angeles, CA 90094, United States
- **Contact:** [email protected]
- **Phone:** +1-310-301-5800
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Non-Profit
- **Employees:** 300 employees
- **Revenue:** $150M
- **Hiring Status:** Yes, actively hiring

## Products
- **Domain Name System Management** (Contact for pricing): Coordination and management of the global domain name system to ensure unique and accessible domain names.
- **IP Address Allocation** (Contact for pricing): Allocation and management of IP addresses to maintain the Internet's addressing system.
- **Policy Development Support** (Contact

Google lists icann.org for about 8,266 keywords, which together bring an estimated 422,900 organic visits a month.

The latest technical audit of icann.org scored 84 out of 100 overall. Performance is its weakest area at 43, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Internet Corporation for Assigned Names and Numbers (ICANN)'s company profile names verisign.com, nic.com and dnsimple.com as competitors. Its own llms.txt adds godaddy.com and namecheap.com. Outside its market, the domains ranked closest to it in our worldwide ranking are libero.it, onetrust.io, clients-cdnnow.ru and kinopoisk.ru.

verisign.com

nic.com

dnsimple.com

godaddy.com

namecheap.com