Last updated: September 2026
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fao.com Company Profile
FAO.com works in the food and agriculture space by supplying practical resources and support for better production and distribution practices. The site offers guidance drawn from field experience, helping users handle day-to-day issues like crop management, supply chain coordination, and market access. Rather than broad policy work, the focus stays on usable materials that fit into existing operations for businesses…
Founded in 1862 (about 164 years ago), FAO Schwarz is based in New York, United States. Its workforce is listed as between 101 and 200 employees. Its profile files it under Retail, with further tags for Toys, E-commerce and B2C. Products on record for it: Unique Toys, Memorable Gifts and Collectibles. Reported revenue is $25M (2023). Its tagline reads: "Iconic Toy Store For Kids of All Ages".
- Sector
- Retail
- Headquarters
- New York, United States
- Founded
- 1862
- Employees
- 101-200
- Revenue
- $25M (2023)
- Funding
- Not Disclosed
- Products
- Unique Toys, Memorable Gifts, Collectibles
fao.com Web Traffic Statistics
Key findings
- FAO Schwarz (Retail) is ranked #580,173 worldwide in our September 2026 domain ranking, up 6,608 places from #586,781 in August 2026.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 162 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #580,173 | ▲ 6,608 |
| August 2026 | #586,781 | ▲ 11,642 |
| July 2026 | #598,423 | ▲ 60,351 |
| June 2026 | #658,774 | — |
| May 2026 | #658,774 | ▲ 54,847 |
| April 2026 | #713,621 | ▼ 36,901 |
| March 2026 | #676,720 | ▼ 69,220 |
| February 2026 | #607,500 | — |
What this company does
FAO.com works in the food and agriculture space by supplying practical resources and support for better production and distribution practices. The site offers guidance drawn from field experience, helping users handle day-to-day issues like crop management, supply chain coordination, and market access. Rather than broad policy work, the focus stays on usable materials that fit into existing operations for businesses…
Our read on the site
The overall SEO health of https://fao.com is critically poor due to missing essential on-page elements such as title, meta description, and headers. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder search engine indexing and us…
fao.com Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fao.com AI Visibility
fao.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fao.com LLMS.txt
The llms.txt on fao.com runs to 162 lines (7,398 characters) across 12 sections, last generated in April 2026. It introduces the site as "FAO Schwarz". It tells AI engines the business works in Retail, Toys and E-commerce. It describes 5 products, with prices such as Unique Toys at Varies from $10 to $500, Memorable Gifts at Varies from $20 to $300 and Collectibles at Varies from $50 to $1000. Services it lists include Online Shopping, Gift Wrapping, In-Store Experience and Curbside Pickup. The audience it names is Families, Parents, Kids, Teens, Adults, aged All ages (Global). Technologies it mentions include Shopify, JavaScript, HTTPS, Responsive Design and Google Analytics. The keywords it claims start with "FAO Schwarz", "iconic toy store", "unique toys" and "gifting destination".
Status
Published
AI engines can read it
Lines
162
In the file
Size
7.4K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# FAO Schwarz ## About FAO Schwarz is a renowned toy store that serves as the ultimate gifting destination for kids, teens, and adults alike. With a vast selection of unique toys and memorable gifts, FAO Schwarz has become a beloved brand synonymous with quality and creativity. The store offers a magical shopping experience, featuring everything from classic toys to the latest trends, ensuring that every customer finds something special. Their commitment to providing exceptional customer service and innovative products sets them apart in the retail industry. **Areas of Work:** Retail, Toys, E-commerce ## Things to Remember - **Website:** https://fao.com - **Address:** New York, New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Varies by location, typically Mon-Sun 10AM-8PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $25M - **Hiring Status:** Yes, actively hiring ## Products - **Unique Toys** (Varies from $10 to $500): A vast selection of unique and innovative toys designed for children of all ages, sparking creativity and imagination. - **Memorable Gifts** (Varies from $20 to $300): Thoughtful and special gifts perfect for birthdays, holidays, and special occasions for kids, teens, and adults. - **Collectibles** (Varies from $50 to $1000): Rare and pr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Unique ToysVaries from $10 to $500
- Memorable GiftsVaries from $20 to $300
- CollectiblesVaries from $50 to $1000
- Baby & Toddler ToysVaries from $15 to $100
- Classic ToysVaries from $25 to $200
Services it tells AI about
- Online ShoppingFree shipping over $50
- Gift Wrapping$5 - $15 per item
- In-Store ExperienceFree entry
- Curbside PickupFree
Competitors it names
Audience it targets
Families, Parents, Kids, Teens, Adults · All ages · Global
Company type
Private · actively hiring
fao.com SEO Audit
The latest technical audit of fao.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 and H2 Tags
- HighCreate Robots.txt File
- HighDevelop Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fao.com Competitors and Alternatives
FAO Schwarz's company profile names toysrus.com, hamleys.com and target.com as competitors. Its own llms.txt adds walmart.com, amazon.com and shopdisney.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kangui.com, king999cat.com, emcmark.com and galerymobiliario.es.
fao.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fao.com Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fao.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fao.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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