Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#9,850
AI visibility: Grade D
56
SEO health: Not audited
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Visits
43.6K
per month, estimated
Keywords
9.4K
ranking in Google
Organic share
100%
43.6K organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of betfair.com
A snapshot of how betfair.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Betfair operates one of the largest online betting exchanges globally, allowing users to bet against each other rather than against a traditional bookmaker. The platform covers a wide range of sports markets including football, horse racing, tennis and cricket along with political and entertainment events. Founded in 2000 the company pioneered the peer-to-peer betting model that gives customers better odds and more c…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
43.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
43.6K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
147
In the file
Size
6.6K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
9.4K
Found in Google for this domain
Visits they bring
43.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Betfair operates one of the largest online betting exchanges globally, allowing users to bet against each other rather than against a traditional bookmaker. The platform covers a wide range of sports markets including football, horse racing, tennis and cricket along with political and entertainment events. Founded in 2000 the company pioneered the peer-to-peer betting model that gives customers better odds and more c…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for betfair.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #9,850 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
Updated Jun 5, 2026
# Betfair ## About Betfair operates one of the largest online betting exchanges globally, allowing users to bet against each other rather than against a traditional bookmaker. The platform covers a wide range of sports markets including football, horse racing, tennis and cricket along with political and entertainment events. Founded in 2000 the company pioneered the peer-to-peer betting model that gives customers better odds and more control over their wagers. Betfair serves millions of registered users across dozens of countries with a focus on mature regulated markets in Europe and Australia. Its technology stack processes millions of transactions daily while maintaining low latency for live in-play betting. The value proposition centers on transparency, competitive pricing and the ability for users to act as both backers and layers. Betfair also runs a traditional sportsbook alongside the exchange to cater to different customer preferences. The company invests heavily in responsible gambling tools and compliance with local licensing requirements. Revenue comes primarily from commission on exchange winnings plus margins on sportsbook products. Betfair forms part of Flutter Entertainment following a major acquisition that combined it with Paddy Power and other brands. **Areas of Work:** Media, Entertainment & Gaming, FinTech, Finance & Insurance, Online Betting ## Things to
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Company type
Public