Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#2,934
AI visibility: Grade A+
95
SEO health: Latest audit
73
Visits
11.5M
per month, estimated
Keywords
244.2K
ranking in Google
Organic share
100%
11.5M organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of adidas.com
A snapshot of how adidas.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Adidas has been at the forefront of sportswear for decades, crafting everything from iconic sneakers to high-performance apparel that pushes athletes to their limits. Founded by a visionary in post-war Germany, the brand exploded onto the scene with groundbreaking designs like the first screw-in studded football boots that helped West Germany clinch the 1954 World Cup. Today, adidas serves a massive global audience o…
Our read on the site
The overall SEO health of adidas.com is strong, with a high SEO score of 92/100. However, there are critical areas for improvement in performance and best practices that could enhance user experience and search visibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
11.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.5M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
244.2K
Found in Google for this domain
Visits they bring
11.5M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Adidas has been at the forefront of sportswear for decades, crafting everything from iconic sneakers to high-performance apparel that pushes athletes to their limits. Founded by a visionary in post-war Germany, the brand exploded onto the scene with groundbreaking designs like the first screw-in studded football boots that helped West Germany clinch the 1954 World Cup. Today, adidas serves a massive global audience o…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for adidas.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #2,934 in our worldwide ranking — each with its own report.
You are looking at one domain. adidas.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
1.8K
0.02% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 27, 2026
# adidas ## About Adidas stands as a global powerhouse in athletic footwear and apparel, designing gear that equips everyone from weekend warriors to Olympic champions. Their story kicks off in a small German workshop, evolving into a brand synonymous with three stripes and unbeatable performance. Core offerings include cushioned running shoes for marathons, breathable activewear for gym sessions, and trendy street style that influences fashion worldwide. They serve fitness buffs, team sports players, and casual sneakerheads across all ages and backgrounds. Value shines through durable materials, cutting-edge tech like Continental rubber outsoles, and inclusive sizing for diverse bodies. Collaborations with stars amplify hype, dropping limited editions that sell out instantly. Sustainability efforts recycle ocean waste into fabrics, appealing to green-minded buyers. E-commerce platforms make shopping seamless with AR try-ons and fast shipping. Sponsorships fuel major events like the FIFA World Cup and NBA. Community initiatives build loyalty via running clubs and youth academies. Digital tools track workouts and personalize recommendations. Amid competition, adidas innovates with 4D-printed midsoles and vegan leathers. Global reach spans thousands of stores and online in 100+ countries. They adapt to trends, entering esports and adaptive sportswear. Fan engagement via social c
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Athletes, Youth, Fitness Lovers · 16-45 · Global
Company type
Public