Last updated: September 2026
Global rank: Worldwide · 2026-09
#225,473
AI visibility: Grade A+
90
SEO health: Latest audit
70
Visits
10.0K
per month, estimated
Keywords
2.1K
ranking in Google
Organic share
100%
10.0K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of wsau.com
wsau.com Company Profile
WSAU Radio has been a cornerstone of central Wisconsin broadcasting for decades, delivering the latest local news from Wausau and surrounding areas like Stevens Point. They cover everything from breaking stories and community events to weather updates that keep listeners prepared for the changing seasons. The station mixes hard-hitting news talk radio with engaging interviews that bring the voices of the community to…
Founded in 1927 (about 99 years ago), WSAU Radio is based in Wausau, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Local Media, Radio Broadcasting and News Media. Products on record for it: News Talk Radio Programming, Local News Updates, Weather Reports and Community Event Coverage. Its tagline reads: "Your source for Wausau news, talk radio, and local updates".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Wausau, United States
- Founded
- 1927
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- News Talk Radio Programming, Local News Updates, Weather Reports, Community Event Coverage
wsau.com Web Traffic Statistics
Key findings
- WSAU Radio (Media, Entertainment & Gaming) is ranked #225,473 worldwide in our September 2026 domain ranking, up 11,062 places from #236,535 in August 2026.
- It is estimated to receive about 9,981 visits a month from search, 100% of it organic, across 2,108 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 81 lines.
- Its last technical audit scored 70/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #225,473 | ▲ 11,062 |
| August 2026 | #236,535 | ▲ 10,060 |
| July 2026 | #246,595 | ▼ 5,321 |
| June 2026 | #241,274 | — |
| May 2026 | #241,274 | ▲ 28,046 |
| April 2026 | #269,320 | ▲ 3,046 |
| March 2026 | #272,366 | ▲ 9,294 |
| February 2026 | #281,660 | — |
What this company does
WSAU Radio has been a cornerstone of central Wisconsin broadcasting for decades, delivering the latest local news from Wausau and surrounding areas like Stevens Point. They cover everything from breaking stories and community events to weather updates that keep listeners prepared for the changing seasons. The station mixes hard-hitting news talk radio with engaging interviews that bring the voices of the community to…
Our read on the site
The overall SEO health of wsau.com is moderate, with significant areas for improvement, particularly in on-page elements such as title tags and meta descriptions. The site has a strong SEO score but suffers from performance issues and missing alt attributes for images, which could impact user experience and accessibili…
wsau.com Traffic and Visitor Engagement
Search engines send wsau.com an estimated 9,981 visits a month. Effectively all of it is organic — about 9,981 visits from unpaid results. Spread across 2,108 ranking keywords, that averages roughly 4.7 organic visits per keyword.
Monthly visits
10.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
10.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wsau.com AI Visibility
wsau.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
wsau.com LLMS.txt
The llms.txt on wsau.com runs to 81 lines (4,209 characters) across 12 sections, last generated in May 2026. It introduces the site as "WSAU Radio - Wausau News and Talk". It tells AI engines the business works in Local News, Talk Radio and Community Broadcasting. It describes 5 products, with prices such as WSAU News Stream at Free, Talk Radio Shows at Free / Advertising supported and Weather Updates at Free. Services it lists include Local Advertising, Event Coverage, Custom Interviews and Podcast Production. The audience it names is Families, commuters, local businesses in Wisconsin, aged 25-65 (Wausau and Central Wisconsin). Technologies it mentions include HTTPS, Viewport Optimization, Robots.txt, Audio Streaming and RSS Feeds. The keywords it claims start with "WSAU", "WSAU News", "WSAU Radio" and "Wausau news".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.2K
Characters
Sections
12
Updated May 12, 2026
What the file says
# WSAU Radio - Wausau News and Talk ## About WSAU Radio delivers trusted local news, weather, events, and talk radio programming to the Wausau and central Wisconsin community. As a longstanding station since 1927, they provide hyper-local coverage including Stevens Point updates, sports, arts, culture, dining reviews, and community services. Their news talk format features interviews with locals, event calendars, and practical resources for daily life. WSAU keeps listeners connected through radio, online streams, and podcasts. They focus on stories that matter to residents, from outdoor activities to business news. In a crowded media landscape, WSAU's strength lies in its authentic, community-driven content. Hosts build rapport like old friends, making mornings and evenings engaging. They've evolved with digital tools while honoring radio traditions. Coverage spans health resources, history, and entertainment to serve diverse interests. Businesses rely on WSAU for targeted advertising reach. The station fosters community spirit through event spotlights and public service announcements. Listeners get unbiased reporting on local politics and happenings. WSAU's weather team is a lifeline during harsh winters. Podcasts extend their reach to mobile audiences. They embody the voice of Wausau, prioritizing relevance over sensationalism. From breaking news to feel-good stories, WSAU i
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- WSAU News StreamFree
- Talk Radio ShowsFree / Advertising supported
- Weather UpdatesFree
- PodcastsFree
- Event CalendarFree
Services it tells AI about
- Local AdvertisingContact for rates
- Event CoverageCustom packages
- Custom InterviewsSponsorship based
- Podcast ProductionContact for pricing
- News SponsorshipsVaries by duration
Competitors it names
Audience it targets
Families, commuters, local businesses in Wisconsin · 25-65 · Wausau and Central Wisconsin
Company type
Private
wsau.com Organic Keywords
Google lists wsau.com for about 2,108 keywords, which together bring an estimated 9,981 organic visits a month.
Ranking keywords
2.1K
Found in Google for this domain
Visits they bring
10.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wsau.com SEO Audit
The latest technical audit of wsau.com scored 70 out of 100 overall. Performance is its weakest area at 30, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalAdd a Meta Description
- CriticalImplement H1 Tags
- HighOptimize Image Alt Attributes
- HighCreate a Sitemap
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wsau.com Competitors and Alternatives
WSAU Radio's company profile names https://wausaudailyherald.com, https://wsaw.com, https://wsaumedia.com and https://wiscnews.com as competitors. Its own llms.txt adds https://nbc15.com and https://channel3000.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tristatetuners.com, ulysse-nardin.com, hostingsvr.net and ngksparkplugs.com.
wsau.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wsau.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wsau.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wsau.com
Neighbours of #225,473 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. wsau.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.