Last updated: September 2026
Global rank: Worldwide · 2026-09
#180,805
AI visibility: Grade A+
95
SEO health: Latest audit
80
Visits
37.9K
per month, estimated
Keywords
19.5K
ranking in Google
Organic share
100%
37.9K organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of wqa.org
wqa.org Company Profile
The Water Quality Association (WQA) stands as the premier nonprofit organization dedicated to advancing water quality worldwide. Founded back in the day when water treatment was gaining traction, WQA brings together manufacturers, dealers, and professionals in the water treatment industry to set standards and promote best practices. They offer certification programs that ensure products and services meet rigorous saf…
Founded in 1974 (about 52 years ago), Water Quality Association is based in Lisle, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Water Treatment, with further tags for Water Filtration, Certification and Trade Association. Products on record for it: WQA Gold Seal Certification, Water Testing Kits and Educational Resources. Total funding on record is Bootstrapped. Its tagline reads: "Leading the way in water quality education, certification, and standards for safer water everywhere".
- Sector
- Water Treatment
- Headquarters
- Lisle, United States
- Founded
- 1974
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- WQA Gold Seal Certification, Water Testing Kits, Educational Resources
wqa.org Web Traffic Statistics
Key findings
- Water Quality Association (Water Treatment) is ranked #180,805 worldwide in our September 2026 domain ranking, down 7,438 places from #173,367 in August 2026.
- It is estimated to receive about 37,900 visits a month from search, 100% of it organic, across 19,500 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 80/100, with "Optimize Page Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #180,805 | ▼ 7,438 |
| August 2026 | #173,367 | ▼ 5,284 |
| July 2026 | #168,083 | ▲ 216 |
| June 2026 | #168,299 | — |
| May 2026 | #168,299 | ▲ 9,313 |
| April 2026 | #177,612 | ▲ 15,101 |
| March 2026 | #192,713 | ▲ 740 |
| February 2026 | #193,453 | — |
What this company does
The Water Quality Association (WQA) stands as the premier nonprofit organization dedicated to advancing water quality worldwide. Founded back in the day when water treatment was gaining traction, WQA brings together manufacturers, dealers, and professionals in the water treatment industry to set standards and promote best practices. They offer certification programs that ensure products and services meet rigorous saf…
Our read on the site
The overall SEO health of wqa.org is strong, with a high SEO score of 92/100, indicating effective optimization practices. However, there are critical areas for improvement, particularly in performance and content gaps that could enhance visibility and user engagement.
wqa.org Traffic and Visitor Engagement
Search engines send wqa.org an estimated 37,900 visits a month. Effectively all of it is organic — about 37,900 visits from unpaid results. Spread across 19,500 ranking keywords, that averages roughly 1.9 organic visits per keyword.
Monthly visits
37.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
37.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wqa.org AI Visibility
wqa.org scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
wqa.org LLMS.txt
The llms.txt on wqa.org runs to 153 lines (7,988 characters) across 12 sections, last generated in April 2026. It introduces the site as "Water Quality Association". It tells AI engines the business works in Water Treatment, Certification Services, Industry Advocacy, Water Testing and Professional Education. It describes 4 products, with prices such as S-200 Professional Certification at $500, Water Test Kits at $25-100 and Membership Packages at $300/year. Services it lists include Product Certification, Professional Training, Water Analysis and Consulting. The audience it names is Water Professionals, Homeowners, aged 25-65 (Global). Technologies it mentions include HTTPS, robots.txt and sitemap.xml. The keywords it claims start with "water quality", "water treatment", "water filtration" and "water testing". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
153
In the file
Size
8.0K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Water Quality Association ## About Water Quality Association (WQA) is the go-to nonprofit for anyone serious about clean water. They certify water treatment products and pros, ensuring top-notch quality and safety. Membership perks include training, lobbying, and cutting-edge research on contaminants like lead and forever chemicals. Serving dealers, manufacturers, and everyday folks worried about their tap water, WQA sets industry gold standards. Their labs run thousands of tests yearly, backing up claims with hard data. Events like their annual convention draw crowds for networking and new tech demos. Education ranges from DIY testing tips to advanced dealer courses. Advocacy pushes for smarter regs that protect public health without stifling innovation. Sustainability is big— they promote efficient systems that save water and energy. Global reach means standards influence water pros worldwide. Buyer guides help consumers pick the right filters. Publications keep everyone updated on trends and breakthroughs. Awards spotlight the best in the biz, motivating higher standards. From small home softeners to massive industrial plants, they've got it covered. Joining WQA means credibility and community in a vital field. Their work directly impacts health, cutting risks from bad water. Partnerships with gov agencies amplify their voice. Online resources make knowledge accessible an
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Gold Seal Certified SystemsContact for pricing
- S-200 Professional Certification$500
- Water Test Kits$25-100
- Membership Packages$300/year
Services it tells AI about
- Product CertificationContact for quote
- Professional Training$200-800
- Water AnalysisContact for quote
- ConsultingContact for quote
- Advocacy SupportIncluded in membership
Competitors it names
Audience it targets
Water Professionals, Homeowners · 25-65 · Global
Company type
Non-Profit
wqa.org Organic Keywords
Google lists wqa.org for about 19,500 keywords, which together bring an estimated 37,900 organic visits a month.
Ranking keywords
19.5K
Found in Google for this domain
Visits they bring
37.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wqa.org SEO Audit
The latest technical audit of wqa.org scored 80 out of 100 overall. Performance is its weakest area at 60, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Page Speed
- HighAdd Alt Text to Images
- HighCreate a Content Calendar
- CriticalFix Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wqa.org Competitors and Alternatives
Water Quality Association's company profile names https://www.watertreatment.com, https://www.purewaterproducts.com, https://www.aquasana.com and https://www.clearchoicewater.com as competitors. Its own llms.txt adds https://www.watertestkits.com and https://www.watersafe.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zhiqinyun.cn, doxa.it, telekom.net.sb and torvexin.xyz.
wqa.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wqa.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wqa.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wqa.org
Neighbours of #180,805 in our worldwide ranking — each with its own report.
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