Last updated: August 2026
Global rank: Worldwide · 2026-08
#618
AI visibility: Grade A
84
SEO health: Latest audit
87
Visits
2.6M
per month, estimated
Keywords
98.6K
ranking in Google
Organic share
100%
2.6M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of wix.com
wix.com Web Traffic Statistics
Key findings
- Wix (Website Builder) is ranked #618 worldwide in our August 2026 domain ranking, inside the top 1,000, down 24 places from #594 in July 2026.
- It is estimated to receive about 2.6 million visits a month from search, 100% of it organic, across 98,600 ranking keywords.
- Its organic traffic is up 9% between May 2025 and April 2026.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 151 lines.
- Its last technical audit scored 87/100, with "Implement a Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #618 | ▼ 24 |
| July 2026 | #594 | ▼ 35 |
| June 2026 | #559 | — |
| May 2026 | #559 | ▲ 4 |
| April 2026 | #563 | ▼ 16 |
| March 2026 | #547 | ▲ 20 |
| February 2026 | #567 | — |
What this company does
Wix is a leading cloud-based web development platform that empowers millions of users worldwide to build their own websites without needing any coding skills. With its intuitive drag-and-drop editor, anyone from small business owners to creative professionals can design stunning, responsive sites tailored to their needs. The platform boasts over 2,000 customizable templates across various industries, making it access…
Our read on the site
Good foundation with room for improvement.
wix.com Traffic and Visitor Engagement
Search engines send wix.com an estimated 2.6 million visits a month. Effectively all of it is organic — about 2.6 million visits from unpaid results. Paid search contributes only about 212 visits a month. Spread across 98,600 ranking keywords, that averages roughly 26 organic visits per keyword. Between May 2025 and April 2026, monthly organic visits went from 2.8 million to 3.0 million (+9%). The strongest month was January 2026 at 3.2 million, and the weakest October 2025 at 2.5 million. In April 2026 organic visits fell 1% on March 2026. 6 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 195,300 to 102,800. Paid visits peaked in July 2025 at about 62,300.
Monthly visits
2.6M
Across 12 months
Change
+9%
First to last month shown
Organic visits
2.6M
100% of all traffic
Paid visits
212
0.01% of its search traffic
Organic vs paid
100%
0%
| Month | Organic visits | vs. prior month | Paid visits | Keywords |
|---|---|---|---|---|
| April 2026 | 3,044,603 | -1% | 19 | 102,787 |
| March 2026 | 3,084,780 | +2% | 15 | 138,320 |
| February 2026 | 3,035,188 | -6% | 29 | 171,466 |
| January 2026 | 3,244,513 | +6% | 35 | 182,110 |
| December 2025 | 3,059,583 | +11% | 2,363 | 183,669 |
| November 2025 | 2,765,841 | +11% | 280 | 182,308 |
| October 2025 | 2,502,199 | -10% | 780 | 178,091 |
| September 2025 | 2,770,890 | +4% | 4,453 | 193,677 |
| August 2025 | 2,653,413 | 0% | 8,455 | 193,280 |
| July 2025 | 2,654,948 | -8% | 62,289 | 191,639 |
| June 2025 | 2,874,995 | +3% | 50,496 | 192,201 |
| May 2025 | 2,793,261 | — | 16,787 | 195,278 |
wix.com AI Visibility
wix.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
wix.com LLMS.txt
The llms.txt on wix.com runs to 151 lines (6,950 characters) across 12 sections, last generated in June 2026. It introduces the site as "Wix - Create a Website". It tells AI engines the business works in Website Builder, Web Development and No-Code Tools. It describes 4 products, with prices such as Wix Editor at Free plan available, paid from $16/month and Velo by Wix at Free with Wix. Services it lists include Website Migration, Design Assistance and SEO Audit. Technologies it mentions include React, Node.js and Velo. The keywords it claims start with "website builder", "web design", "no code platform" and "online store". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.0K
Characters
Sections
12
Updated Jun 6, 2026
What the file says
# Wix - Create a Website ## About Wix started out helping regular folks get online without needing to touch code. Over the years the platform grew into a full toolkit that covers everything from simple blogs to complex stores and booking systems. Folks running small businesses lean on it because the drag-and-drop editor feels familiar and the templates already look polished. Agencies and freelancers also use the more advanced options like Velo to add custom code when a client needs something extra. The company keeps adding features such as built-in marketing tools and customer management so users do not have to juggle five different services. Everything stays in one dashboard which cuts down on the usual headaches of switching between apps. Wix also runs its own hosting so speed and uptime stay reliable without extra setup. International teams appreciate the multi-language support and local payment options that make selling across borders easier. The free plan lets people test ideas before committing money, while paid tiers unlock more storage and remove the Wix branding. Support comes through chat, phone, and a big community forum where users swap tips daily. Over time Wix has picked up millions of sites across pretty much every industry you can name. The focus stays on giving creators control without forcing them to learn developer skills first. **Areas of Work:** Website B
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Wix EditorFree plan available, paid from $16/month
- Wix StoresContact for pricing
- Wix BookingsIncluded in premium plans
- Velo by WixFree with Wix
Services it tells AI about
- Website MigrationVaries
- Design AssistanceContact for quote
- SEO AuditIncluded in premium
Competitors it names
Company type
Public
wix.com Organic Keywords
Google lists wix.com for about 98,600 keywords, which together bring an estimated 2.6 million organic visits a month. Of the keywords shown here, "a i website builder" has the most demand — about 33,100 searches a month, with wix.com at position 2. 2 of the 5 rank first in Google. Advertisers pay the most for "a i website builder", at about $30.33 a click. They are answered by 4 different pages on the site.
Ranking keywords
98.6K
Found in Google for this domain
Visits they bring
2.6M
Estimated organic visits a month
Top ranking keywords
| Keyword | Position | Volume | CPC | Ranking page |
|---|---|---|---|---|
| a i website builder | 2 | 33.1K | $30.33 | /ai-website-builder |
| 10 free followers for instagram | 1 | 3.6K | $1.80 | /blog/how-to-make-money-on-instagram |
| a blog post example | 1 | 3.6K | $5.32 | /blog/blog-examples |
| a blog post example | 2 | 3.6K | $5.32 | /blog/blog-examples |
| advertising types | 2 | 1.6K | $19.78 | /blog/types-of-advertising |
The top 5 of 270.6K keywords we hold for this domain.
What it ranks for
wix.com SEO Audit
The latest technical audit of wix.com scored 87 out of 100 overall. Performance is its weakest area at 72, while accessibility scores highest at 96. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Robots.txt File
- CriticalGenerate and Submit a Sitemap
- HighOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wix.com Competitors and Alternatives
Wix's company profile names squarespace.com, webflow.com, wordpress.com and shopify.com as competitors. Its own llms.txt adds godaddy.com and strikingly.com. Outside its market, the domains ranked closest to it in our worldwide ranking are amazon.fr, free.fr, anthropic.com and threads.com.
wix.com Company Profile
Wix is a leading cloud-based web development platform that empowers millions of users worldwide to build their own websites without needing any coding skills. With its intuitive drag-and-drop editor, anyone from small business owners to creative professionals can design stunning, responsive sites tailored to their needs. The platform boasts over 2,000 customizable templates across various industries, making it access…
Founded in 2006 (about 20 years ago), Wix is based in Tel Aviv, Israel. Its workforce is listed as between 5,001 and 10,000 employees. It was founded by Avishai Abrahami. Its profile files it under Website Builder, with further tags for SaaS, No-Code and AI Tools. Products on record for it: Website Builder, Wix ADI (AI Builder), Wix Stores (E-commerce) and Wix Bookings. Reported revenue is $1.39B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Create a Free Website In Minutes".
- Sector
- Website Builder
- Headquarters
- Tel Aviv, Israel
- Founded
- 2006
- Employees
- 5,001-10,000
- Revenue
- $1.39B (2023)
- Funding
- Publicly Traded
- Founders
- Avishai Abrahami
- Products
- Website Builder, Wix ADI (AI Builder), Wix Stores (E-commerce), Wix Bookings
wix.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wix.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wix.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wix.com
Neighbours of #618 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. wix.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.