Last updated: September 2026
Global rank: Worldwide · 2026-09
#307,253
AI visibility: Grade A
86
SEO health: Latest audit
80
Visits
113.0K
per month, estimated
Keywords
1.9K
ranking in Google
Organic share
100%
113.0K organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of wildaid.org
wildaid.org Company Profile
WildAid is a nonprofit organization dedicated to ending the illegal wildlife trade through powerful public awareness campaigns. They focus on reducing consumer demand for products like shark fins, ivory, and rhino horn by partnering with celebrities and influencers to spread their message far and wide. Over the years, they've launched PSAs that have reached billions, leading to real-world changes like China's ban on…
WildAid was founded in 2002, about 24 years ago, and is headquartered in San Francisco, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Wildlife Conservation, with further tags for Marine Protection, Endangered Species and Sustainable Tourism. Its tagline reads: "When the buying stops, the killing can too.".
- Sector
- Wildlife Conservation
- Headquarters
- San Francisco, United States
- Founded
- 2002
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
wildaid.org Web Traffic Statistics
Key findings
- WildAid (Wildlife Conservation) is ranked #307,253 worldwide in our September 2026 domain ranking, down 8,980 places from #298,273 in August 2026.
- It is estimated to receive about 113,000 visits a month from search, 100% of it organic, across 1,896 ranking keywords.
- Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 166 lines.
- Its last technical audit scored 80/100, with "Add a Compelling Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #307,253 | ▼ 8,980 |
| August 2026 | #298,273 | ▲ 8,947 |
| July 2026 | #307,220 | ▲ 4,379 |
| June 2026 | #311,599 | — |
| May 2026 | #311,599 | ▲ 20,538 |
| April 2026 | #332,137 | ▲ 38,758 |
| March 2026 | #370,895 | ▲ 4,980 |
| February 2026 | #375,875 | — |
What this company does
WildAid is a nonprofit organization dedicated to ending the illegal wildlife trade through powerful public awareness campaigns. They focus on reducing consumer demand for products like shark fins, ivory, and rhino horn by partnering with celebrities and influencers to spread their message far and wide. Over the years, they've launched PSAs that have reached billions, leading to real-world changes like China's ban on…
Our read on the site
The overall SEO health of wildaid.org shows a moderate performance with a score of 80/100. Key areas for improvement include the lack of a meta description, missing H1 tags, and accessibility issues, which hinder the site's visibility and user experience.
wildaid.org Traffic and Visitor Engagement
wildaid.org draws an estimated 113,000 visits a month from search engines. Effectively all of it is organic — about 113,000 visits from unpaid results. Spread across 1,896 ranking keywords, that averages roughly 60 organic visits per keyword.
Monthly visits
113.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
113.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wildaid.org AI Visibility
On our AI visibility scale wildaid.org earns 86 of 100 points, a grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
wildaid.org LLMS.txt
The llms.txt on wildaid.org runs to 166 lines (8,965 characters) across 12 sections, last generated in May 2026. It introduces the site as "WildAid". It tells AI engines the business works in Wildlife Conservation, Marine Conservation and Endangered Species Protection. It describes 5 products, with prices such as Public Service Announcements (PSAs) at Free, Educational Toolkits at Free and Online Courses at Free. Services it lists include Volunteer Programs, Donation Drives, Policy Advocacy and Corporate Partnerships. The audience it names is Eco-conscious individuals, families, travelers, activists, aged All ages (Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Meta. The keywords it claims start with "wildlife conservation", "marine conservation", "endangered species" and "sustainable tourism". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
166
In the file
Size
9.0K
Characters
Sections
12
Updated May 5, 2026
What the file says
# WildAid ## About WildAid fights the illegal wildlife trade head-on with clever campaigns that hit consumers where it counts. They produce slick PSAs starring stars like Jackie Chan to hammer home that buying ivory or shark fin dooms animals. It's not preachy; it's smart marketing that works, cutting demand in key markets like China. From sharks in Asia to pangolins in Africa, they protect species hammered by poaching and habitat loss. Climate change amps up the stakes, so they weave that in too, showing how warmer seas wreck marine life. They team up with locals, governments, and other groups for on-the-ground wins, like pushing bans and alternatives for fishing communities. Donors get bang for buck since overhead's low and impact's huge—think billions seeing their ads. Education's big: school kits, volunteer gigs, online resources to get kids hooked on conservation. Sustainable tourism? They promote it to swap exploitation for eco-friendly travel. Trafficking's their nemesis; they track routes and expose networks. Success stories abound, like shark fin consumption plunging 80% in spots. They adapt fast to new threats, from online sales to plastic pollution ties. Global reach means work in dozens of countries, always data-led. Volunteers amplify everything, from events to social shares. Policies shift because of them—ivory trades banned, rhino horn myths busted. It's inspiri
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Public Service Announcements (PSAs)Free
- Educational ToolkitsFree
- MerchandiseVaries
- Online CoursesFree
- Campaign ReportsFree
Services it tells AI about
- Volunteer Programs
- Donation Drives
- Policy Advocacy
- Corporate Partnerships
- Field Monitoring
Competitors it names
Audience it targets
Eco-conscious individuals, families, travelers, activists · All ages · Global
Company type
Non-Profit
wildaid.org Organic Keywords
Google lists wildaid.org for about 1,896 keywords, which together bring an estimated 113,000 organic visits a month.
Ranking keywords
1.9K
Found in Google for this domain
Visits they bring
113.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wildaid.org SEO Audit
The latest technical audit of wildaid.org scored 80 out of 100 overall. Accessibility is its weakest area at 62, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd a Compelling Meta Description
- CriticalImplement H1 Tags
- HighOptimize Images with Alt Text
- HighAddress Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wildaid.org Competitors and Alternatives
WildAid's company profile names https://worldwildlife.org, https://conservation.org, https://wildlife.org and https://wwf.org as competitors. Its own llms.txt adds https://defenders.org and https://nature.org. Outside its market, the domains ranked closest to it in our worldwide ranking are sagedining.com, netau.net, thebeerstore.ca and inquicker.com.
wildaid.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wildaid.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wildaid.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #307,253 in our worldwide ranking — each with its own report.
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