Last updated: September 2026
Global rank: Worldwide · 2026-09
#291,646
AI visibility: Grade A+
92
SEO health: Latest audit
74
Visits
246.1K
per month, estimated
Keywords
15.8K
ranking in Google
Organic share
100%
245.9K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of walksofitaly.com
walksofitaly.com Company Profile
Walks of Italy specializes in small-group walking tours across Italy's most iconic cities, from the ancient ruins of Rome to the canals of Venice and the Renaissance masterpieces in Florence. They offer curated experiences that go beyond the surface, diving into hidden gems, local history, and authentic culture with guides who are true insiders. Whether you're a first-time visitor or a repeat traveler, their tours ca…
Founded in 2009 (about 17 years ago), Walks of Italy is based in Rome, Italy. Its workforce is listed as between 11 and 50 employees. Its profile files it under Travel & Tourism, with further tags for Guided Tours, Walking Tours and Cultural Experiences. Products on record for it: Rome Food Tour, Venice Walking Tour, Florence Uffizi Skip-the-Line and Pompeii Excavations Tour. Total funding on record is Bootstrapped. Its tagline reads: "Uncover the real Italy with intimate walking tours led by passionate local experts".
- Sector
- Travel & Tourism
- Headquarters
- Rome, Italy
- Founded
- 2009
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Rome Food Tour, Venice Walking Tour, Florence Uffizi Skip-the-Line, Pompeii Excavations Tour
walksofitaly.com Web Traffic Statistics
Key findings
- Walks of Italy (Travel & Tourism) is ranked #291,646 worldwide in our September 2026 domain ranking, down 3,620 places from #288,026 in August 2026.
- It is estimated to receive about 246,100 visits a month from search, 100% of it organic, across 15,800 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 148 lines.
- Its last technical audit scored 74/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #291,646 | ▼ 3,620 |
| August 2026 | #288,026 | ▼ 8,992 |
| July 2026 | #279,034 | ▼ 22,175 |
| June 2026 | #256,859 | — |
| May 2026 | #256,859 | ▲ 30,787 |
| April 2026 | #287,646 | ▼ 31,772 |
| March 2026 | #255,874 | ▼ 17,929 |
| February 2026 | #237,945 | — |
What this company does
Walks of Italy specializes in small-group walking tours across Italy's most iconic cities, from the ancient ruins of Rome to the canals of Venice and the Renaissance masterpieces in Florence. They offer curated experiences that go beyond the surface, diving into hidden gems, local history, and authentic culture with guides who are true insiders. Whether you're a first-time visitor or a repeat traveler, their tours ca…
Our read on the site
The overall SEO health of Walks of Italy is moderately strong, with a good foundation in technical SEO and on-page elements. However, there are several content gaps and performance issues that need to be addressed to enhance visibility and user experience.
walksofitaly.com Traffic and Visitor Engagement
Search engines send walksofitaly.com an estimated 246,100 visits a month. Effectively all of it is organic — about 245,900 visits from unpaid results. Paid search contributes only about 288 visits a month. Spread across 15,800 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
246.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
245.9K
100% of all traffic
Paid visits
288
0.12% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
walksofitaly.com AI Visibility
walksofitaly.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
walksofitaly.com LLMS.txt
The llms.txt on walksofitaly.com runs to 148 lines (7,963 characters) across 12 sections, last generated in April 2026. It introduces the site as "Walks of Italy | Expert-Led Walking Tours Across Italy". It tells AI engines the business works in Travel & Tourism, Guided Walking Tours and Cultural & Historical Experiences. It describes 4 products, with prices such as Rome in a Day Tour at €129, Venice Cicchetti Tour at €99 and Florence David & Uffizi at €89. Services it lists include Private Customized Tours, Cooking Classes, Wine Tastings and Family Tours. The audience it names is International Tourists, Families, Couples, Culture Lovers, aged 25-65 (Italy). Technologies it mentions include HTTPS, Viewport Meta, robots.txt, sitemap.xml and SSL Certificate. The keywords it claims start with "Italy tours", "Rome tours", "Venice tours" and "Florence tours".
Status
Published
AI engines can read it
Lines
148
In the file
Size
8.0K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Walks of Italy | Expert-Led Walking Tours Across Italy ## About Walks of Italy brings the heart of Italy to life through expertly guided small-group walking tours in top destinations like Rome, Venice, Florence, Pompeii, and Milan. Forget crowded bus tours—these intimate walks uncover hidden alleys, share untold stories from local guides, and connect you deeply with the culture. They cater to everyone from curious solo travelers to families wanting kid-friendly adventures, always prioritizing authentic experiences over checklists. Signature tours blend history, food, and art, like secret supper clubs in Rome or sunset strolls along Venetian canals. The company's strength lies in its passionate team of historians, chefs, and locals who make every step engaging and memorable. Value comes from capped groups, skip-the-line perks, and flexible options that fit real life. They've grown steadily, adding wine tours in Tuscany and cooking demos in Bologna to their lineup. Travelers rave about the personal touch that turns a trip into treasured memories. Sustainability matters too—they support local artisans and avoid overtourism spots. Whether chasing Renaissance wonders or ancient ruins, Walks of Italy ensures you leave enriched and inspired. Their seamless online booking and helpful itineraries extend the magic beyond the tour. In Italy's bustling travel scene, they shine by focusi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Rome in a Day Tour€129
- Venice Cicchetti Tour€99
- Florence David & Uffizi€89
- Pompeii Half-Day€79
Services it tells AI about
- Private Customized ToursContact for pricing
- Cooking Classes€110
- Wine Tastings€120
- Family Tours€69/adult
Competitors it names
Audience it targets
International Tourists, Families, Couples, Culture Lovers · 25-65 · Italy
Company type
Private
walksofitaly.com Organic Keywords
Google lists walksofitaly.com for about 15,800 keywords, which together bring an estimated 245,900 organic visits a month.
Ranking keywords
15.8K
Found in Google for this domain
Visits they bring
245.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
walksofitaly.com SEO Audit
The latest technical audit of walksofitaly.com scored 74 out of 100 overall. Performance is its weakest area at 63, while accessibility scores highest at 84. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
- HighImplement Structured Data Markup
- HighCreate a Blog Section
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
walksofitaly.com Competitors and Alternatives
Walks of Italy's company profile names https://www.viator.com, https://www.getyourguide.com, https://www.trafalgar.com and https://www.intrepidtravel.com as competitors. Its own llms.txt adds https://www.toursbylocals.com and https://www.contexttravel.com. Outside its market, the domains ranked closest to it in our worldwide ranking are qwikcut.com, shakker.ai, d-tv.tv and roscomsys.ru.
walksofitaly.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
walksofitaly.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for walksofitaly.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to walksofitaly.com
Neighbours of #291,646 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. walksofitaly.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.