Last updated: September 2026
Global rank: Worldwide · 2026-09
#260,792
AI visibility: Grade C
67
SEO health: Not audited
—
Visits
20
per month, estimated
Keywords
11
ranking in Google
Organic share
100%
20 organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of vvn.nl
vvn.nl Company Profile
Veilig Verkeer Nederland, often known as VVN, stands as the cornerstone of road safety efforts in the Netherlands. For over nine decades, they've championed initiatives that educate drivers, cyclists, pedestrians, and especially children on the rules and habits that prevent accidents. Their programs reach into schools, workplaces, and communities, blending hands-on training with eye-opening campaigns that stick with…
Veilig Verkeer Nederland was founded in 1933, about 93 years ago, and is headquartered in Utrecht, Netherlands. Its workforce is listed as between 11 and 50 employees. Its profile files it under Road Safety, with further tags for Traffic Education, Non-Profit and Public Awareness. Products on record for it: Veilig Verkeer school program, Fiets slim de stad in, Themapakketten verkeersveiligheid and Winterveilig campagne. Its tagline reads: "Working every day to make Dutch roads safer for everyone".
- Sector
- Road Safety
- Headquarters
- Utrecht, Netherlands
- Founded
- 1933
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Veilig Verkeer school program, Fiets slim de stad in, Themapakketten verkeersveiligheid, Winterveilig campagne
vvn.nl Web Traffic Statistics
Key findings
- Veilig Verkeer Nederland (Road Safety) is ranked #260,792 worldwide in our September 2026 domain ranking, up 53,462 places from #314,254 in August 2026.
- It is estimated to receive about 20 visits a month from search, 100% of it organic, across 11 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #260,792 | ▲ 53,462 |
| August 2026 | #314,254 | ▲ 16,610 |
| July 2026 | #330,864 | ▼ 48,740 |
| June 2026 | #282,124 | — |
| May 2026 | #282,124 | ▼ 113,076 |
| April 2026 | #169,048 | ▲ 72,635 |
| March 2026 | #241,683 | ▲ 58,685 |
| February 2026 | #300,368 | — |
What this company does
Veilig Verkeer Nederland, often known as VVN, stands as the cornerstone of road safety efforts in the Netherlands. For over nine decades, they've championed initiatives that educate drivers, cyclists, pedestrians, and especially children on the rules and habits that prevent accidents. Their programs reach into schools, workplaces, and communities, blending hands-on training with eye-opening campaigns that stick with…
vvn.nl Traffic and Visitor Engagement
vvn.nl draws an estimated 20 visits a month from search engines. Effectively all of it is organic — about 20 visits from unpaid results. Spread across 11 ranking keywords, that averages roughly 1.8 organic visits per keyword.
Monthly visits
20
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
20
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
vvn.nl AI Visibility
On our AI visibility scale vvn.nl earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
vvn.nl LLMS.txt
The llms.txt on vvn.nl runs to 169 lines (9,808 characters) across 12 sections, last generated in May 2026. It introduces the site as "Veilig Verkeer Nederland - VVN". It tells AI engines the business works in Road Safety Education, Traffic Awareness Campaigns, Youth Training Programs and Public Safety Initiatives. It describes 5 products, with prices such as Veilig Verkeer Schoolpakket at Free for schools, Winter Veilig Verkeer at Free download and E-bike Safety Course at €50. Services it lists include Teacher Training Workshops, Corporate Safety Seminars, Community Campaign Design and Evaluation and Reporting. The audience it names is Schoolchildren, families, commuters, seniors, aged Children 4-18, adults 18-65 (Netherlands). Technologies it mentions include WordPress, Google Analytics, YouTube API, Meta Pixel and Google Tag Manager. The keywords it claims start with "verkeersveiligheid", "road safety netherlands", "traffic education kids" and "fiets training". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
169
In the file
Size
9.8K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Veilig Verkeer Nederland - VVN ## About Veilig Verkeer Nederland has been the go-to name for road safety since 1933, focusing on practical education that keeps Dutch roads among the world's safest. They specialize in programs for schools where kids learn through play and practice, mastering bike handling or pedestrian smarts before they hit the streets unsupervised. Beyond classrooms, VVN runs nationwide campaigns hitting radio, social media, and billboards to curb bad habits like phone use behind the wheel. Their approach mixes data-driven insights with community involvement, ensuring messages resonate locally. Teachers rave about the ready-to-use materials that fit any curriculum without extra hassle. Parents see the difference when their little ones confidently signal turns or spot hazards. For adults, refresher courses tackle modern risks from e-bikes to delivery scooters zipping through cities. Partnerships with municipalities amplify reach, turning policy into action on the ground. VVN's non-profit model means every resource goes straight to impact, not overhead. They've clocked millions of training hours, correlating with dips in accident stats for young road users. Digital tools like apps and videos extend lessons home, making safety a family affair. Seasonal pushes, like winter tire checks or holiday drunk-driving warnings, keep urgency alive year-round. Volunteers
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Veilig Verkeer SchoolpakketFree for schools
- Fiets Slim de Stad InSubsidized
- Themapakket Distracted DrivingContact for pricing
- Winter Veilig VerkeerFree download
- E-bike Safety Course€50
Services it tells AI about
- Teacher Training Workshops
- Corporate Safety SeminarsContact for pricing
- Community Campaign Design
- Evaluation and ReportingIncluded
Competitors it names
Audience it targets
Schoolchildren, families, commuters, seniors · Children 4-18, adults 18-65 · Netherlands
Company type
Non-Profit
vvn.nl Organic Keywords
Google lists vvn.nl for about 11 keywords, which together bring an estimated 20 organic visits a month.
Ranking keywords
11
Found in Google for this domain
Visits they bring
20
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
vvn.nl Competitors and Alternatives
Veilig Verkeer Nederland's company profile names anwb.nl, swov.nl, fietsersbond.nl and cbr.nl as competitors. Its own llms.txt adds roadrunners.nl and letselschade.nu. Outside its market, the domains ranked closest to it in our worldwide ranking are moleonline.com, dos.ro, scholars4dev.com and visitrenotahoe.com.
vvn.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
vvn.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for vvn.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
vvn.nl SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to vvn.nl
Neighbours of #260,792 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. vvn.nl competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.