Last updated: September 2026

Sep 2026

vvn.nl — September 2026 traffic, keywords & AI visibility

Veilig Verkeer NederlandRoad Safety

Global rank: Worldwide · 2026-09

#260,792

AI visibility: Grade C

67

SEO health: Not audited

—

Visits

20

per month, estimated

Keywords

11

ranking in Google

Organic share

100%

20 organic visits

LLMS.txt

Published

169 lines AI engines can read

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vvn.nl Company Profile

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Veilig Verkeer Nederland, often known as VVN, stands as the cornerstone of road safety efforts in the Netherlands. For over nine decades, they've championed initiatives that educate drivers, cyclists, pedestrians, and especially children on the rules and habits that prevent accidents. Their programs reach into schools, workplaces, and communities, blending hands-on training with eye-opening campaigns that stick with…

Veilig Verkeer Nederland was founded in 1933, about 93 years ago, and is headquartered in Utrecht, Netherlands. Its workforce is listed as between 11 and 50 employees. Its profile files it under Road Safety, with further tags for Traffic Education, Non-Profit and Public Awareness. Products on record for it: Veilig Verkeer school program, Fiets slim de stad in, Themapakketten verkeersveiligheid and Winterveilig campagne. Its tagline reads: "Working every day to make Dutch roads safer for everyone".

Road SafetyTraffic EducationNon-ProfitPublic Awareness
Sector
Road Safety
Headquarters
Utrecht, Netherlands
Founded
1933
Employees
11-50
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Veilig Verkeer school program, Fiets slim de stad in, Themapakketten verkeersveiligheid, Winterveilig campagne

vvn.nl Web Traffic Statistics

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Key findings

  • Veilig Verkeer Nederland (Road Safety) is ranked #260,792 worldwide in our September 2026 domain ranking, up 53,462 places from #314,254 in August 2026.
  • It is estimated to receive about 20 visits a month from search, 100% of it organic, across 11 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
vvn.nl global rank history
MonthRankMove
September 2026#260,792▲ 53,462
August 2026#314,254▲ 16,610
July 2026#330,864▼ 48,740
June 2026#282,124—
May 2026#282,124▼ 113,076
April 2026#169,048▲ 72,635
March 2026#241,683▲ 58,685
February 2026#300,368—

What this company does

Veilig Verkeer Nederland, often known as VVN, stands as the cornerstone of road safety efforts in the Netherlands. For over nine decades, they've championed initiatives that educate drivers, cyclists, pedestrians, and especially children on the rules and habits that prevent accidents. Their programs reach into schools, workplaces, and communities, blending hands-on training with eye-opening campaigns that stick with…

vvn.nl Traffic and Visitor Engagement

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vvn.nl draws an estimated 20 visits a month from search engines. Effectively all of it is organic — about 20 visits from unpaid results. Spread across 11 ranking keywords, that averages roughly 1.8 organic visits per keyword.

Monthly visits

20

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

20

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

vvn.nl AI Visibility

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On our AI visibility scale vvn.nl earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

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vvn.nl LLMS.txt

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The llms.txt on vvn.nl runs to 169 lines (9,808 characters) across 12 sections, last generated in May 2026. It introduces the site as "Veilig Verkeer Nederland - VVN". It tells AI engines the business works in Road Safety Education, Traffic Awareness Campaigns, Youth Training Programs and Public Safety Initiatives. It describes 5 products, with prices such as Veilig Verkeer Schoolpakket at Free for schools, Winter Veilig Verkeer at Free download and E-bike Safety Course at €50. Services it lists include Teacher Training Workshops, Corporate Safety Seminars, Community Campaign Design and Evaluation and Reporting. The audience it names is Schoolchildren, families, commuters, seniors, aged Children 4-18, adults 18-65 (Netherlands). Technologies it mentions include WordPress, Google Analytics, YouTube API, Meta Pixel and Google Tag Manager. The keywords it claims start with "verkeersveiligheid", "road safety netherlands", "traffic education kids" and "fiets training". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

169

In the file

Size

9.8K

Characters

Sections

12

Updated May 1, 2026

What the file says

# Veilig Verkeer Nederland - VVN

## About
Veilig Verkeer Nederland has been the go-to name for road safety since 1933, focusing on practical education that keeps Dutch roads among the world's safest. They specialize in programs for schools where kids learn through play and practice, mastering bike handling or pedestrian smarts before they hit the streets unsupervised. Beyond classrooms, VVN runs nationwide campaigns hitting radio, social media, and billboards to curb bad habits like phone use behind the wheel. Their approach mixes data-driven insights with community involvement, ensuring messages resonate locally. Teachers rave about the ready-to-use materials that fit any curriculum without extra hassle. Parents see the difference when their little ones confidently signal turns or spot hazards. For adults, refresher courses tackle modern risks from e-bikes to delivery scooters zipping through cities. Partnerships with municipalities amplify reach, turning policy into action on the ground. VVN's non-profit model means every resource goes straight to impact, not overhead. They've clocked millions of training hours, correlating with dips in accident stats for young road users. Digital tools like apps and videos extend lessons home, making safety a family affair. Seasonal pushes, like winter tire checks or holiday drunk-driving warnings, keep urgency alive year-round. Volunteers 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Road Safety EducationTraffic Awareness CampaignsYouth Training ProgramsPublic Safety Initiatives

Keywords it claims

verkeersveiligheidroad safety netherlandstraffic education kidsfiets trainingauto veiligheidschool verkeerdistracted driving campagnebike safetywinter verkeere-bike cursus

Technologies

WordPressGoogle AnalyticsYouTube APIMeta PixelGoogle Tag Manager

Products it tells AI about

  • Veilig Verkeer SchoolpakketFree for schools
  • Fiets Slim de Stad InSubsidized
  • Themapakket Distracted DrivingContact for pricing
  • Winter Veilig VerkeerFree download
  • E-bike Safety Course€50

Services it tells AI about

  • Teacher Training Workshops
  • Corporate Safety SeminarsContact for pricing
  • Community Campaign Design
  • Evaluation and ReportingIncluded

Competitors it names

anwb.nlswov.nlfietsersbond.nlcbr.nlroadrunners.nlletselschade.nu

Audience it targets

Schoolchildren, families, commuters, seniors · Children 4-18, adults 18-65 · Netherlands

Company type

Non-Profit

vvn.nl Organic Keywords

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Google lists vvn.nl for about 11 keywords, which together bring an estimated 20 organic visits a month.

Ranking keywords

11

Found in Google for this domain

Visits they bring

20

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Road SafetyTraffic EducationNon-ProfitPublic AwarenessVeilig Verkeer school programFiets slim de stad inThemapakketten verkeersveiligheidWinterveilig campagne

vvn.nl Competitors and Alternatives

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Veilig Verkeer Nederland's company profile names anwb.nl, swov.nl, fietsersbond.nl and cbr.nl as competitors. Its own llms.txt adds roadrunners.nl and letselschade.nu. Outside its market, the domains ranked closest to it in our worldwide ranking are moleonline.com, dos.ro, scholars4dev.com and visitrenotahoe.com.

anwb.nl
swov.nl
fietsersbond.nl
cbr.nl
roadrunners.nl
letselschade.nu

vvn.nl Traffic by Country

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