Last updated: September 2026
Global rank: Worldwide · 2026-09
#239,231
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
110.0K
per month, estimated
Keywords
4.7K
ranking in Google
Organic share
100%
110.0K organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of upperdeck.com
upperdeck.com Company Profile
The Upper Deck Company has been at the forefront of the trading card industry since breaking onto the scene back in 1989. They completely shook things up with their innovative use of holograms and die-cut designs that made collectors go wild. Today, Upper Deck focuses on high-end sports cards, especially dominating the NHL hockey market with exclusive licenses that no one else can touch. Their products appeal to seri…
The Upper Deck Company was founded in 1989, about 37 years ago, and is headquartered in Carlsbad, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Trading Cards, with further tags for Sports Collectibles, Memorabilia and Hockey Cards. Products on record for it: SP Authentic Hockey, Upper Deck Series, Exquisite Collection and Young Guns Rookies. Total funding on record is Bootstrapped. Its tagline reads: "The gold standard in premium sports and entertainment collectibles".
- Sector
- Trading Cards
- Headquarters
- Carlsbad, United States
- Founded
- 1989
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- SP Authentic Hockey, Upper Deck Series, Exquisite Collection, Young Guns Rookies
upperdeck.com Web Traffic Statistics
Key findings
- The Upper Deck Company (Trading Cards) is ranked #239,231 worldwide in our September 2026 domain ranking, down 11,474 places from #227,757 in August 2026.
- It is estimated to receive about 110,000 visits a month from search, 100% of it organic, across 4,664 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 165 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #239,231 | ▼ 11,474 |
| August 2026 | #227,757 | ▼ 26,130 |
| July 2026 | #201,627 | ▲ 41,615 |
| June 2026 | #243,242 | — |
| May 2026 | #243,242 | ▼ 22,607 |
| April 2026 | #220,635 | ▼ 31,675 |
| March 2026 | #188,960 | ▲ 46,027 |
| February 2026 | #234,987 | — |
What this company does
The Upper Deck Company has been at the forefront of the trading card industry since breaking onto the scene back in 1989. They completely shook things up with their innovative use of holograms and die-cut designs that made collectors go wild. Today, Upper Deck focuses on high-end sports cards, especially dominating the NHL hockey market with exclusive licenses that no one else can touch. Their products appeal to seri…
upperdeck.com Traffic and Visitor Engagement
upperdeck.com draws an estimated 110,000 visits a month from search engines. Effectively all of it is organic — about 110,000 visits from unpaid results. Spread across 4,664 ranking keywords, that averages roughly 24 organic visits per keyword.
Monthly visits
110.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
110.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
upperdeck.com AI Visibility
On our AI visibility scale upperdeck.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
upperdeck.com LLMS.txt
The llms.txt on upperdeck.com runs to 165 lines (8,707 characters) across 12 sections, last generated in April 2026. It introduces the site as "upperdeck.com". It tells AI engines the business works in Sports Trading Cards, Collectibles and Memorabilia Authentication. It describes 5 products, with prices such as SP Authentic Hockey at $250 per hobby box, Upper Deck Series 1 at $150 per hobby box and Upper Deck Authenticated Puck at $500+. Services it lists include Upper Deck Authenticated, Custom Breaks, Grading Submission and Collector Events. The audience it names is Male-dominated sports collectors, investors, aged 18-55 (USA, Canada, Global). Technologies it mentions include JavaScript, HTML/CSS, eCommerce Cart, SSL Security and Image Optimization. The keywords it claims start with "trading cards", "sports cards", "hockey cards" and "NHL trading cards".
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.7K
Characters
Sections
12
Updated Apr 29, 2026
What the file says
# upperdeck.com ## About The Upper Deck Company kicked off in 1989 and quickly became a game-changer in the world of sports trading cards. Their intro of holographic technology and premium printing set a new bar that others scrambled to match. Specializing in hockey with the only official NHL license, they produce must-have sets like SP Authentic and Series 1 full of chase rookies and hits. Upper Deck caters to passionate collectors who want more than cardboard—they seek pieces with real value and excitement. Their Upper Deck Authenticated arm verifies memorabilia, from jerseys to bats, giving buyers peace of mind. Basketball, baseball, and non-sports like Marvel keep the lineup diverse. Fans love the thrill of ripping packs for autos, relics, and parallels that spike in value overnight. Upper Deck's direct sales model cuts out middlemen, offering hobby boxes and breakers' specials. They've weathered industry storms, lawsuits, and license shifts but always come back stronger with innovation. Community events and social buzz around releases build loyalty. Today, they're dipping into digital with NFTs while honoring cardboard roots. For collectors, Upper Deck means quality you can bank on. Their sets define eras, with Young Guns turning prospects into stars. Global shipping reaches hobbyists everywhere. Authenticity is king, and Upper Deck wears the crown. Whether newbie or vet,
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SP Authentic Hockey$250 per hobby box
- Upper Deck Series 1$150 per hobby box
- Exquisite Collection BasketballContact for pricing
- Upper Deck Authenticated Puck$500+
- Marvel Fleer Ultra$120 per hobby box
Services it tells AI about
- Upper Deck AuthenticatedContact for pricing
- Custom BreaksVaries by product
- Grading SubmissionContact for pricing
- Collector Events
Competitors it names
Audience it targets
Male-dominated sports collectors, investors · 18-55 · USA, Canada, Global
Company type
Private
upperdeck.com Organic Keywords
Google lists upperdeck.com for about 4,664 keywords, which together bring an estimated 110,000 organic visits a month.
Ranking keywords
4.7K
Found in Google for this domain
Visits they bring
110.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
upperdeck.com Competitors and Alternatives
The Upper Deck Company's company profile names topps.com, paniniamerica.net, fanatics.com and leaftradingcards.com as competitors. Its own llms.txt adds tristarproductions.com and bowmantradingcards.com. Outside its market, the domains ranked closest to it in our worldwide ranking are shopotam.ru, thepalmbeaches.com, morecast.com and vegogarden.com.
upperdeck.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
upperdeck.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for upperdeck.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
upperdeck.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to upperdeck.com
Neighbours of #239,231 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. upperdeck.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.